How to Choose Sports Betting Software
All sports betting software providers offer more or less the same product: similar functions, similar design, and almost the same set of bets and contests. So why do the decisions of some suppliers like players, and the decisions of others cause rejection? It's simple: the first rely on the positive user experience of the players, the second just want to earn on them. From our article you will learn how to select the first from the second.
A software product can be good, bad and terrible. Terrible software is not just inconvenient and of poor quality, it is not able to meet the needs of the user - it simply does not have the necessary functions. And if you need to choose software for sports betting, you first need to make sure that it has the functionality you need and your users.
Here are some mandatory, according to the players, features of the betting software:
On the other hand, you need a sports betting platform that will satisfy your needs as its owner. It's about business management tools, risk, and the platform itself. Here are some of these features:
Use the above criteria for the initial screening of available options. You should not bet on the needs of players only or bookmakers only. The market is full of solutions that can satisfy the needs of both parties. When the list is reduced to the sane amount, thoroughly examine the remaining options, focusing on the following 15 criteria.
The best sites offer a choice of main areas (30-50 most popular sports), along with more niche ones. This ensures that the site will attract the widest audience, and not just fans of football, basketball, boxing and equestrian sports.
What directions should be supported by software for sports betting:
At the same time, software should increase its performance very quickly: one to two hours. Each bookmaker office knows that there is nothing worse than a software crash when the national football league teams came out on Sunday. This is a huge monetary and reputational losses.
If the referral is lucky and wins, the balance will be in the red. And this minus will go from month to month, until the referral loses more than won, and brings profit to the donor service.
Such affiliate programs should be initially integrated into the software for sports betting along with management tools, configuration and reporting for each referral. It is also important that the supplier does not impose its partners, but gives the opportunity to choose an affiliate program at your discretion.
This can be done using cryptography (with private and public keys) and / or blockchain. The distribution register and smart contracts are currently the most reliable tools for sharing value online and ensuring the privacy of parties. It is not necessary to create a blockchain from scratch, you can use existing platforms that are sharpened by online betting.
The more statistics, the better. Of course, provided that there are tools for analyzing, predicting and searching for correlations. Correlation is a statistical dependence of two or more quantities, factors, functions. Correlation tools are needed to find unobvious connections that can optimize business processes.
Sports betting is popular in all countries, and it doesn’t matter to players what registration is with the site that provides this service. The main thing is that the interface is in plain language and the site allows you to bet on local leagues, tournaments, teams.
To localize the site, the software must support work with UTF-8 and systems that determine the user's location and preferred interface language. You can use Google Trends to determine which sports, tournaments, teams, and athletes are popular in a particular country.
Software should work with all platforms and devices. It is now quite simple to do this by creating a website whose user interface adapts to any size of user screens. Such an adaptation should be pre-configured in a certain way, so that the screen can always see the necessary interface elements, and not one continuous advertisement.
Consequently, betting software must either already have several templates for creating such an application, or be able to integrate with them through an API. If there are templates, development will be easier and cheaper, but there will be problems with uniqueness. Developing an application such as William Hill from scratch will take more time and will cost from 15 to 30 thousand dollars.