How Can an Android App Boost Your Business in 2019

Companies in 2019 are thriving for the newest technologies to develop their marketing and growth strategy. Whether it’s integrating AI in their business strategies, developing mobile apps, or creating a mobile workforce, your business needs to get on board with the latest trends to survive in this competitive market.

With consumers spending 3 to 5 hours each day on their phones, a mobile app is something every business needs to consider to easily reach their customers, the most convenient way possible. Android and Apple are the two most popular operating systems in the world, with Android controlling over 80% of the smartphone market.

What is an Android app?

An Android app is a mobile software application powered by Google; the apps can be downloaded from Google’s Play Store (previously called Android Market) or Android app websites on Android smartphones or tablets like after development of crypto trading platforms. Java is the official programing language in 2020 for Android App development.

Most of the devices worldwide use the Android operating system like Samsung, Sony, LG, Huawei, and Google. Android has an international market, with a large user base in Europe, Asia, and South America.

How can it boost your business in 2019?

• Strengthen your brand.

With thousands of other companies in the market, it is important that you put your brand out there to gain recognition. Having an Android app is a great tool to increase your brand’s visibility; it ensures your brand’s presence on your customer’s phone.

More visibility means your customers will engage more with your app, with a social sharing feature, they’d be able to share your latest news or products on different platforms and help strengthen your brand. Building your brand is vital to growing your business and an Android app is a great way to do it.

• Improve customer acquisition.

Having a mobile app is like putting your business in the hands of your customers. Since Android has a wide range of audience, all your current Android customers can easily become app users and with the positive feedback and ratings, you’ll rank higher in Google’s Play Store. The higher you rank, the better your chances are for new customers to find and download your app.

Another way to draw customers to your app is by creating mobile loyalty programs and reward systems to give exclusive perks to mobile consumers. If you have offline features, your customers will be able to navigate through your app without internet which will also increase engagement. Studies have shown that with mobile users, 86% of the time is on apps while only 14% is on mobile websites.

• Gather data & statistics on customers. 

One of the best parts of having a mobile app is that customers are able to personalize their experiences, and accordingly, giving you certain customer insight. Collecting customer data will inform you what your top sellers are, profitable locations, defines your customer demographic, and more.

As a business owner, you can use this info to enhance your products and improve your customer service; gaining customer insight will give you a better perspective of what your customers need.

• Push your business to a global scale.

With Android being the most popular operating system in the world, developing an Android app will accommodate all Android devices. So whether your customer base is in America or Asia, all Android users will be able to access your app.

This will definitely come in handy when you consider expanding your business, instead of needing a base in each region; your app connects your business to the whole world.

• Gain revenue through a new sales & marketing tool.

An Android mobile app is just one more way to showcase your products and connect faster to your customers. Using this tool as a marketing technique is one of the most important factors of having a mobile app. Over 60% of mobile users have their push notifications on; you can send reminders and alerts directly to your customers with your business’s latest news.

Developing a mobile app is a costly process, especially for small businesses or startups. When your app is launched, you’re waiting to make that money back with extra revenue. The more downloads your app gets, the higher it’ll rank in the App Store. With more engagement, users will explore your app further. In order to monetize your app, you can make it a paid app, have certain paid features, or have in-app ads while the user is on your app. You should try making the shopping and signing up experience as easy as possible.

Allow for payment integration for popular methods like PayPal, credit cards, Samsung Pay, and more. Prove to your customers that doing business with you is a simple and breezy process.

• Increase website traffic.

The more customers use your app, the more interested they’ll grow in your business. They will want to check out your website for more options and accordingly, increase your website traffic as well. Even though mobile app sales have surpassed mobile website sales by the end of last year, your business’s website is still an important pillar for your business.

By fully utilizing these two channels and marketing them interchangeably, you’ll get the best of both worlds, your website and mobile app.

• Enhance your customer relationship management. 

A mobile app offers a direct connection between you and your customers which is vital in gaining customer loyalty. By having a review/ rating feature, you can get your customers’ feedback and reviews on your products or service. You can also have a help, chat, or messaging feature so customers can easily reach your support team.

Customers appreciate prompt responses and solutions; they want to reach you the easiest and fastest way possible. With an app, they’ll just unlock their phone and open your app, without needing to send an email or make a phone call.

How to outsource Android App development?

Developing an Android app is a long process because of the multiple devices and screen sizes, it is best to outsource this service to a software development company in order to get things done in a timely manner and efficiently.

You’ll be provided with a team of Android developers, designers, and analysts that’ll develop your Android app to your standards. Customize the app to represent your brand and add unique features for your business. You can request a quote to get an estimate of your budget, no hidden costs. Boost your business with a top-notch mobile app and be in the league with digital enterprises today.

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