Companies in 2019 are thriving for the newest technologies to develop their marketing and growth strategy. Whether it’s integrating AI in their business strategies, developing mobile apps, or creating a mobile workforce, your business needs to get on board with the latest trends to survive in this competitive market.
With consumers spending 3 to 5 hours each day on their phones, a mobile app is something every business needs to consider to easily reach their customers, the most convenient way possible. Android and Apple are the two most popular operating systems in the world, with Android controlling over 80% of the smartphone market.
What is an Android app?
An Android app is a mobile software application powered by Google; the apps can be downloaded from Google’s Play Store (previously called Android Market) or Android app websites on Android smartphones or tablets. Java is the official programing language for Android App development.
Most of the devices worldwide use the Android operating system like Samsung, Sony, LG, Huawei, and Google. Android has an international market, with a large user base in Europe, Asia, and South America.
How can it boost your business in 2019?
With thousands of other companies in the market, it is important that you put your brand out there to gain recognition. Having an Android app is a great tool to increase your brand’s visibility; it ensures your brand’s presence on your customer’s phone.
More visibility means your customers will engage more with your app, with a social sharing feature, they’d be able to share your latest news or products on different platforms and help strengthen your brand. Building your brand is vital to growing your business and an Android app is a great way to do it.
Having a mobile app
- Improve customer acquisition.
is like putting your business
in the hands of your customers. Since Android has a wide range of audience, all your current Android customers can easily become app users and with the positive feedback and ratings, you’ll rank higher in Google’s Play Store. The higher you rank, the better your chances are for new customers to find and download your app.
Another way to draw customers to your app is by creating mobile loyalty programs and reward systems to give exclusive perks to mobile consumers. If you have offline features, your customers will be able to navigate through your app without internet which will also increase engagement. Studies have shown that with mobile users, 86% of the time is on apps while only 14% is on mobile websites.
- Gather data & statistics on customers.
One of the best parts of having a mobile app
is that customers are able to personalize their experiences, and accordingly, giving you certain customer insight. Collecting customer data will inform you what your top sellers are, profitable locations, defines your customer demographic, and more.