Gated content is a good way to promote your email list and convert causal visitors into possible leads. This is educational and highly valuable content like ebooks, pdf files, swipe files and so on. This type of content is extremely good for your visitors because they can take it for something as simple as their contact information, even just an email. What you should do next is promote this type of content on your social media channels with a short description on what they will receive. Not everyone will click to see it but you can be sure that people who are ready to convert will love this kind of content and you will get a high quality lead.
Create a contest
Everyone knows that social media contests are an effective tool to get more followers and an almost instant engagement growth. However, for this to work, you will need several things. First, there’s the reward which needs to be valuable enough for people to join, it needs to be relevant to your brand and to your ideal market.
For instance, if your prize is something like a laptop or a gadget, you’ll get many subscribers but not many of them would fit your target audience and you’ll end up with less conversions. However, if you offer something more specific like your own product or something similar, you will gather the right kind of audience.
If you want to host a contest, you’ll also need some rules of entry like liking, tweeting, sharing or something similar, but the best thing to do is to to ask them to subscribe. This is the best way to get data from them and a good channel to promote your products and services.
Invest in paid advertising
Social media advertising isn’t free but it’s still a great way to get engagement and awareness. It’s also more specific and targeted than it ever was before. So, you can reach the best people for your advertising in an easy and simple way. While it may be a smaller audience, it can reach people that are really interested in buying something from you instead of people who are vaguely interested or disinterested. Use the right platform, where your audience gathers and watch as you start getting more and more high quality leads.
Discounts and promos
“Your followers will feel special if you give them an exclusive promo, a discount or a special offer. They will know that following your page is a valuable contact to have and they’ll know that they should look forward to more great leads from you,” says Dillan Homer, a social media manager at Eliteassignmenthelp and Bigassignments.
You can increase brand awareness, engagement, drive traffic and so on. If you assign a specific code for every social network, you can also track which network brought you the most people and the most sales. You also get leads this way which is a great thing.
Make use of hashtags
These can serve you as a way to grow brand awareness and build a larger audience for your brand. A custom hashtag of your brand should contain plenty of personality and relevance to the brand. This is how new brands get discovered. Your specific hashtags will jump up on various news feeds and many people will see it. Make your hashtag short and fun so that many people would want to share them.
Engage with your audience
“Posting content is a great way to spread your brand awareness. However, most brands put all hopes in posting and not so much into engaging. So, dedicate a part of your time to commenting, messaging and engaging with people.”, says Angelina Torres, a digital marketer at State Of Writing and Academized.
You could find someone who mentioned you or said something about your product - go ahead and contact them, letting them know that you care and that you are a human.
Leverage the power of social media to spread your brand awareness and gather more followers while converting your visitors or old followers into leads. Follow these tips to create a great social media strategy.
Chloe Bennet works as a content editor at Boom Essays and Essayroo. Before she started writing at PhD thesis writers, she was a full time social media marketer. She teaches business writing and public speaking online.