Why You Should Hire a Digital Marketing Agency
Whether you are a transnational corporation, a shopping and entertainment center or a cafe around the corner, in the modern world you can not do without online presence and digital marketing. Since, according to research, 80% of buyers are looking for points of sale and recommendations for them on the network (50% for B2B), while eCommerce accounts for 19% of all retail (1% in 2000).
The only question is whether to independently promote the business on the network or to entrust this company with outsourcing. In this article, we will explain why you should choose the last option - what benefits will you get if you hire a digital marketing agency, and what problems you can avoid.
The main reason you should hire a digital marketing agency is cost savings. This option is always much more cost-effective, even if your internal marketing team will consist of several specialists.
Here is the average salary for key marketing roles:
As a result, you will spend more than $ 300,000 a year on an internal team of a minimum number of employees. On the other hand, the cost of agency services ranges from 1,000 to 10,000 dollars a month, or from 12,000 to 120,000 dollars a year. And this option is more profitable, even if you are a small business that needs only a presence on social networks: from $ 60,000 per year per employee in the state versus $ 6,000 per year for providing SMM services.
Another advantage of hiring a company for outsourcing is the ability not to dive into the intricacies of digital marketing. Agency employees live and breathe their craft. They spent years mastering their professions, mastering tools, social media marketing strategies, plan and at the same time continuing to study profile blogs, online magazines, research, news and laws for several hours a day in order to keep their skills and knowledge up to date.
Now think about whether you have the time and desire to delve into all this. After all, even in order to understand common things, it will take months. Yes, theoretically this can be beneficial in the future, but only if a significant part of your business is in digital marketing. If not, then this is a waste of time.
If you hire a marketing agency to promote on the Internet, then you can concentrate on business processes. You already do this: power networks, Internet communications, transportation services, repair of equipment and vehicles - for the most part, you give away all this to outsourcing to third-party companies. So why should it be different with digital marketing?
Again, with this approach, there is no need to manage, adapt and train the internal team, since all elements of online marketing are processed by the team on the side.
Marketing agencies can afford to keep all these people on staff and pay them good money (this is the only way to keep professionals), because their work is streamlined and they usually do not have any downtime. Whereas for an online store, a restaurant or a sugar factory, it simply does not make sense to spend time and resources searching for and hiring expensive specialists who will work on an hourly basis per week.
Yes, you can try to hire people on a part-time basis, but only beginners and unclaimed specialists will agree to this (which probably indicates a poor quality of their work). In addition, with this approach, you will not work with a well-coordinated team, but, in fact, with individual freelancers who need to be paid as an agency. That is, this approach does not make sense.
Perhaps you have some kind of tool for automating work with e-mail (Campaign Monitor, MailChimp, Customer.io or even Pardot), but do you have applications for monitoring the ranking of your web resources in search engines for key queries? Do you use specialized tools to create and promote landing pages. Can you calculate the payback of advertising campaigns? Have you budgeted for the purchase of licenses for photo and video editing apps like Adobe?
Digital marketing agencies use all these tools and much more, because without this you cannot create a competitive product. Not only that, they do not just use them, they own them at a professional level, which can be achieved only after several years of constant use of these tools.
It would seem ordinary game mechanics. But marketers noticed something more in it: if you want to draw attention to a certain place, drop the bait and wait for the players. According to a study by Bloomberg LP, in such a simple way, shops, cafes and bars increased their sales by 30%. Given that the bait cost $ 99 and lasted 72 hours - the result is more than successful.
This is a vivid example of how marketers turn seemingly ordinary things into real sales, subscribers, the growth of the brand’s popularity and other things useful for business. Here are some more examples:
Thanks to this, the agency can provide high quality both when working with several small campaigns, and when working with large projects. In addition, as we wrote above, agencies use various tools to automate marketing processes, which also contributes to the ability to scale the campaign without losing its quality.
The application of this approach and the purchase of a license for specialized software pay off only for large volumes of work. In addition, agencies in the state have specialists to analyze individual tools, channels, projects or advertising campaigns in general. Thanks to this, advertising campaigns become measurable and controlled, and agency clients have the opportunity to measure the benefits of marketing investments.
It is always easier to work with companies on outsourcing, since you do not need to spend time and effort searching and checking people, interviewing, introducing newcomers to the staff and establishing team work. Also, you do not need to think about their financial, social and material security. When working with an agency, you just spend time looking for the best candidate once and then working with him for years.
How to do this is described in the article: “How to choose marketing agency”.