Simplicity and Clarity
Goal of every web design work is to represent company CEO's vision of product or service. Wb design consists of two things. Appearance and its intuitive destination. 2016 was a hard year. A lot of awesome web designs, no one understands it. Attractive? Of course, sure! They look so harmonious. Clarity of company's objectives? No, unfortunately. I've met this problem across almost every B2B company website, they simply can't tell about their work in 2 sentences. Users didn't use to it, they need to get everything within 5 seconds!
Semi-Flat Design. Flat 2.0.
Do you remember that nice and lightweight flat design style? Of course, you do. In 2017 it'll be refreshed and renewed. Shadows on huge elements create so beautiful picture. You going to love it, I already love. Please re-read No.1, because they together simply blow your mind!
Are you surprised? Content in all its guises will help to designers to draw an amazing mockup; to users to get elusive, non-verbal signs of the product and service. Objective of every web design artwork is to give understanding, clarity of what exactly company is doing. And, to be at least one step ahead of its competitors!
At the end, I want to suggest getting acquainted with the trend of web design in 2020. As you can see, 2018 is the continuation of this year.