Optimizing your website for search engines is also important. There’s no doubt in the fact that search engines serve as one of the greatest sources of traffic for most websites, and you too can capitalize on this source of traffic if you have optimized your website properly for Search Engines.
This practice is known as Search Engine Optimization, and professionals are available to do it properly. You must hire an SEO specialist for your site to ensure that your SEO is done in a professional manner and you receive enough traffic from search engines every day.
#6. Pay Attention to Analytics
Analytics tell a lot about your site, so it’s important that you pay attention to them. They tell you what’s working and what’s not, and some of the key metrics that you must keep watching are your traffic sources, bounce rate, returning visitors, the time around which you receive most of your visitors, heatmaps, demographics of your visitors and conversion rate. I won’t go into detail of each of these metrics as it will shift us away from the main topic of this article, but they’re all simple metrics that tell you crucial information about the traffic that your site receives.
#7. Learn and Adjust
Finally, after you’ve learned about what’s working and what’s not working from analysis of your Analytics, adjust your site’s design and marketing efforts accordingly to get the maximum return on investment (ROI). For example, if you see that visitors coming from a source convert more than the visitors coming from any other source, you should certainly focus on getting more traffic from that source. If you see after analyzing heat maps that any element on your webpages causes high bounce rate, you may try eliminating it from your site to retain visitors for a longer duration on your site. And so on… I can give numerous examples of A/B testing here, but the bottom line remains the same: maximize those things which are boosting your revenue and minimize those which are hurting it!
These 7 steps cover almost every element of web-based marketing, and they’ll help you avoid the most common mistakes that people make while building a website. From design to copy to security to analytics, these steps cover the common pitfalls of everything. Ensure their proper implementation on your website, and you’ll see the difference that it can bring to your sales coming from the web. Thank us later!