It helps you in maintaining a connection with all your existing and future customers, which ultimately results in more sales. So, put together an email list building system on your site with help of any reliable email list building solution like MailChimp or something else.
#4. Put Proper Security Measures in Place
Security is another area where people make costly mistakes. And security of your website is as valuable as the security of your premises, because you can’t even imagine the kind of damage that a cybersecurity related incident can do to your business.
So install SSL certificates to protect all your domains and subdomains, put together a decent antivirus and firewall program, prepare some cybersecurity procedures that must be followed in your company by all employees, deploy a system that can alert you in case of a security breach, and have a backup plan for every possible scenario. Only then you can be relaxed about the security of your site.
#5. Optimize Your Website for Search Engines
Optimizing your website for search engines is also important. There’s no doubt in the fact that search engines serve as one of the greatest sources of traffic for most websites, and you too can capitalize on this source of traffic if you have optimized your website properly for Search Engines.
This practice is known as Search Engine Optimization, and professionals are available to do it properly. You must hire an SEO specialist for your site to ensure that your SEO is done in a professional manner and you receive enough traffic from search engines every day.
#6. Pay Attention to Analytics
Analytics tell a lot about your site, so it’s important that you pay attention to them. They tell you what’s working and what’s not, and some of the key metrics that you must keep watching are your traffic sources, bounce rate, returning visitors, the time around which you receive most of your visitors, heatmaps, demographics of your visitors and conversion rate. I won’t go into detail of each of these metrics as it will shift us away from the main topic of this article, but they’re all simple metrics that tell you crucial information about the traffic that your site receives.
#7. Learn and Adjust
Finally, after you’ve learned about what’s working and what’s not working from analysis of your Analytics, adjust your site’s design and marketing efforts accordingly to get the maximum return on investment (ROI). For example, if you see that visitors coming from a source convert more than the visitors coming from any other source, you should certainly focus on getting more traffic from that source. If you see after analyzing heat maps that any element on your webpages causes high bounce rate, you may try eliminating it from your site to retain visitors for a longer duration on your site. And so on… I can give numerous examples of A/B testing here, but the bottom line remains the same: maximize those things which are boosting your revenue and minimize those which are hurting it!
These 7 steps cover almost every element of web-based marketing, and they’ll help you avoid the most common mistakes that people make while building a website. From design to copy to security to analytics, these steps cover the common pitfalls of everything. Ensure their proper implementation on your website, and you’ll see the difference that it can bring to your sales coming from the web. Thank us later!