loading time obviously is an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or add more content to web pages.
So can the speed of your website effect on your business so much? Even if your site isn’t loading too slowly, can it still be improved? I want to share with you how not to lose your customers and money because of a low speed of loading page. Any ecommerce project should load immediately, especially if it is restaurant website.
Visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.
Here at Merehead we have a standard – every webpage must be loaded in less than 2 seconds on every device. Check out our website https://merehead.com at Google PageSpeed Insights. And I want to surprise you. There are some Google results on this issue:
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people skip a website that takes more than 3 seconds to load.
Google is determined to focus on ranking sites based on their mobile experience; the time is upon businesses to really focus on delivering the fastest desktop and mobile friendly experience you can achieve. Right web design company doesn't build the website. It helps you provide best options for your users and clients through digital channel.
Nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site if it isn’t loaded within 3 seconds. 79% of web users who have troubles with web site performance say they won’t return to the site again and around 44% of them would tell a friend if they had a poor experience on this site.
So if you want to improve your business, we are ready to help you. The best practice in Google PageSpeed Insights is 90%.