Searches can be refined thereafter by more factors like follower count and influencer location. The platform delivers the results in the form of influencer details like photos and other information on individual cards. You can click on any card that you are interested in to get detailed information about their reach and audience profiles. In addition to influencer discovery, HYPER provides services like tracking of influencer outreach and performance along with the demographics of the audience and conversion, the health of the audience, fraud detection, and payment management.
Tagger Media is an influencer marketplace that claims to have a database of over one million influencers. The platform claims to be tracking over 8 billion social conversations that result in the creation of over 28 million data points. You have to first opt-in to use the tool and access the full feature list of the marketplace, including a very sophisticated influencer search engine that permits the use of 50 filters for generating the most refined results. The all-in-one platform permits businesses to conduct detailed searches of its user database, discover influencers, create campaigns that can be offered to only select influencers or everyone at large, manage the chosen influencers and submission of content, analyze the performance of both posts and influencers, and also determine the return on investment.
Tagger Media emphasizes follower psychographics and has capabilities to analyze what Instagram users are discussing, as well as their subjects of interest to help users understand better about what content engages them the most. The dashboard is simple, intuitive, and extremely robust and makes it very easy for brands to initiate, manage, and track their influencer marketing campaigns. The platform offers comprehensive services like influencer discovery, management of campaigns, a well-populated influencer marketplace and comprehensive third-party analytics.
Traditional marketing is enormously expensive and often results in wastage when you have a defined target audience. Influencer marketing on Instagram is increasingly picking up momentum as brands realize that targeting prospects with the help of influencers can be far more effective in the long run. With influencer marketing brands can exercise more control over their communication to relatively smaller groups resulting in better conversions and enhancement of brand reputation. However, finding the right influencers can be a very big issue and can take a lot of time and effort; which may not always be possible for individual brands with active presence across multiple sales channels. In this context, using influencer marketing platforms can make the task far simpler and deliver superior ROIs.
Karen Anthony is a social media marketing specialist who has worked with several startups, small businesses and helped them also launch effective campaigns to boost their overall online presence and visibility.