Highlight your accomplishments in your site. Decide how to do so via the plan you create. For instance, you can choose to reflect it as part of your service page or on the homepage. This decision will depend on your objectives and website plan.
#5 Benchmark and measure performance
You need to set measurable goals in your website strategy. Any plan is incomplete without measures of performance. Why? Well, how else would you know whether the said plan has been successful in meeting your desired goal unless you have metrics regarding its health?
Brainstorm ideas of all possible indicators of success. This can vary from website to website. For starters, if you are interested in generating leads, a good measure of success can be the number of contact forms that are completed. If you merely care about building brand awareness, impressions on the website and the traffic it receives will be prime factors for you to track.
Decide how frequently you will monitor performance via your designated health metrics. You must also consider reassessing the importance of each after a significant period. Maybe after six months, site visitors might not be a good indicator of success since you have achieved the desired brand awareness. So, you must alter your performance metrics, goals and strategy according to the changing environment.
#6 Alter and repeat
Your website strategy isn’t stagnant. It needs to be flexible enough to account for the change in surroundings. This includes macro and microenvironment. For example, if the demand for your service has now matured, you won’t be getting any more site visitors. To attract customers, you might have to focus on building brand loyalty through blog posts rather than working on the SEO of your website.
Make changes to your strategy on the basis of the environment. Assess the improvements that you have to make and the goals that you now have to achieve and then repeat the same process.
Meet your unique goals by developing the right website strategy for your business. Remember, online presence is very crucial for your business. Don’t take it lightly at all. Nowadays, websites help in gaining more mindshare than anything else in the marketing mix. Create a website strategy and then develop a robust site. It will surely take your business to new heights of success.
Audrey Throne is a mother of a 3-year old and a professional blogger by choice. Throne is passionate about lifestyle, business, automotive, technology and management and blogs frequently on these topics.
Find her on Twitter: @audrey_throne.