Also, online shopping mostly happens impulsively. When you give customers too much time to complete the transaction it gives them time to rethink the decision to buy. That is a time gap sufficient enough to result in cart abandonment.
It is in this situation that a single-page checkout process can help reduce cart abandonment. As the name suggests, a single-page checkout process is the checkout process that is completed in the same page or in a single page. It offers a simplified checkout process that asks minimal information. The swift process helps boost conversion rates by eliminating the possibility of cart abandonment.
Drive Omnipresence Through Live Chat
The prime difference between an online store and a brick-and-mortar store is that online shopping has no business hours. It is open round-the-clock and can be accessed anytime from any device.
This facility comes at a cost for customers. They find it difficult to reach out for support when they are shopping in the middle of the night. What happens when they are unable to find information and need support to complete a purchase? They expect a store executive to be available online to chat and find what they need. When that doesn’t happen, the cart is abandoned.
To remedy the situation, online retailers can consider installing a live chat software, like Acquire's. A live chat software is an application that can be used to initiate and continue conversations with customers when they are online. It takes care of the job of engaging with customers, providing them with support and on-boarding them as paying customers by offering complete guidance throughout the customer journey. Since most live chat software are powered by intelligent bots, they are available for support whenever customers visit the store.
Answer All Their Questions
The challenge in online shopping is that customers don’t get to see the real product until it is delivered. Quite often, they abandon carts if they have doubts regarding the product quality or its features.
A possible way to help customers overcome their doubts and complete the checkout is by providing them with maximum information.
For instance, in the case of clothing products, the online store can display a size chart along with detailed measurements that will help the customer choose the right size.
In other cases, like electronic gadgets, a detailed FAQ section that addresses most of the queries of customers should do good. It can act as an information portal which will help customers make informed purchase decisions. They will have the assurance that the product has or does not have what they are looking for.
At a basic level, the online store must have an FAQ section that answers common questions about shipping, returns, warranty, customer support, and so on.
The FAQ page of Rebecca Minkoff is a good example for any online store to follow:
Offer Guest Checkout
34% of online consumers abandon carts if the website wants them to create an account. Creating an account with any online service, especially an online store is frowned upon for several reasons.
First, it takes time to sign up for any service, let alone an online store. Second, what follows after the sign up is a deluge of promotional emails that can irk any customer. In other cases, the customer might be in a rush to make a quick buy and may not have the time to sign up.