Netflix Clone Website – How to Make a Streaming Website Like Netflix?
From this article, you will learn how to launch your streaming service like Netflix. We’ll tell you how to choose a niche, where to get media content from, and what features to implement in a Netflix clone so that viewers like it. We will also specify an estimated cost of the development of a streaming website.
Instead, you better launch a niche project targeted at meeting the needs of a certain target audience like the streaming service CuriosityStream did, which presents docuseries, films, and specials spanning science, nature, history, technology, and society. This project was launched in 2015 and it managed to attract 13 million paying subscribers in five years. This is an amazing result for a highly competitive market.
Here are several promising niches that you can use:
When creating a clone, you can use the same monetization model. Nevertheless, be prepared that if you don’t have unique content, it’s unlikely that you make a profit. Unique content is pretty expensive. Moreover, even if you have money, it doesn’t mean that you’ll be eligible to be showing new blockbusters on your service because HBO, Disney, and that same Netflix are paying for their production now to demonstrate them only on their platforms.
Here is a description of available monetization models of streaming services:
When obtaining a similar license, note that there are different kinds of them. For instance, a distributor can sell you rights for the demonstration not of the entire series, but of only one season. This may be even more convenient because if the series doesn’t become popular with your users, you can delete it and not renew the license for the next season.
Besides, you should remember that some movies and series could be under exclusive distribution rights: only one service has an exclusive right for streaming. The permission may have a restriction on showing a movie or series only in one country or region, or on the contrary, there is a prohibition on showing a movie or a series in a certain country.
If you want to produce content, be prepared for heavy expenses. For instance, the average cost to produce a major studio movie has been around $65 million. The cost of series production is rapidly approaching these budgets: $2-7 million for one episode. An exception is arthouse and independent movies, the price of which ranges from the cost of a few beers and a phone to several hundred thousand dollars.
WordPress. The simplest way to launch a Netflix clone is to use a respective CMS WordPress theme; for example, WPVS by Netflix Theme ($90) or VideoFlix by CactusThemes ($30). You can use them to launch such a website as Netflix within half an hour and it doesn’t cost much – $0 to $100. However, this service might have problems with reliability, integrations, and scalability as this is just a template and not a fully-featured and high-quality software product.
Nevertheless, you may use WordPress themes if you need to test a concept really quickly and cheaply or if there are no competitors in the chosen niche. But in both cases, you’ll have to develop a full streaming platform, which will be able to process a high volume of traffic of streaming video and provide protection of users’ personal data.
Custom development. This is the only way to create a clone customized to a certain niche and focused on a particular customer’s needs. This is how you can develop a platform with necessary technologies (3D, VR, AR, MR, voice control, neural networks, blockchain) and integrations (social media, payment gateways, business integrations, SmartTV services).
It requires a development team, which consists of:
MVP functional of a Netflix clone. The more features there are, the higher the cost is. Respectively, you better add only the main features to the first version of the service because it will lower the cost of launching the site and allow launching it as quickly as possible. Later, in line with the increasing popularity of your site, you may add more features.
Here is a list of the main features of a streaming website:
Here is a list of features, which may improve the user experience: