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How to Create and Operate a Great Website for Your Business

Table of Contents

#1. Choose the Right Hosting Provider and Domain Name
#2. Begin Building the Website
#3. Populate With Great and Useful Content
#4. Manage and Protect Data
#5. Monitor the Site

In the modern day, there are few better ways to grow your business than by using digital technologies. Social media, online marketing, and email are all digital technologies that have revolutionized how companies grow and reach out to customers. However, potentially the most valuable piece of digital technology for your business is your website.

Your website not only legitimizes your company but also provides customers and potential customers a place to learn about what you offer. It can also give them an easy way to reach out to you with any questions they have. As a result, having a website for your business in the modern day is a must. Unfortunately, still, around 40% of small businesses and companies don’t have a website.

Thankfully, creating a website for your business isn’t incredibly difficult, and is easier now than ever before. However, not all business websites are created equally. You need to make sure it is high-quality and provides immediate value to your customers. Stats show that websites influence nearly all client purchasing decisions, so if yours is subpar, it can only hurt your sales and success.

Create and Operate a Great Website for Your Business
With all of that in mind, this article is going to take you through a guide on how to create and operate a great website for your business.

Choose the Right Hosting Provider and Domain Name

Before actually building your site, you need to choose the right hosting provider. A host is what actually stores your site online and makes it available to be searched and viewed by the public. There are a number of hosts out there, but not all are created equally. They come in at different price points and offer vastly different features or options.

You need to do some research on the many different options like BlueHost, HostGator, and InMotion, to see which works best for your needs. Also, this is the time to choose a domain name. Your domain name should be something related to your business or the products and services you offer. It should be something memorable, relatively easy to find and spell, and oftentimes, the shorter, the better.

Begin Building the Website

Once the hosting provider has been chosen, the domain name has been chosen and you have a plan for the site, it is time to start building it. While there are some website builders out there that can do a decent enough job for an introductory site, if you truly want to wow your audience, consider having the site built from scratch by a professional.

There are many incredible developers out there for hire who can take your project vision and turn it into a reality. Many of them are well versed in a number of programming languages and can work in a number of frameworks. Once you’ve chosen a developer (or developers), and communicated your wants and needs, they will begin creating your website.

How to Create and Operate a Great Website for Your Business

How long this takes depends on the complexity of your site, how large the site is, and your requirements. It could take hours, days or potentially even weeks. Of course, they will also test their code and make sure everything is working as expected and no bottlenecks or other issues are present.

Populate With Great and Useful Content

Once your site is built, your job is not done. You need to differentiate yourself from competitors in your space. Sure, a great design and snappy response times can help, but they’re often not enough. As a result, you need to fill out your site with great content that is useful to your target market and users.

Not only that, but the content on your site should be clean, clear and very simple to follow and understand. Also, be sure that the navigation of your site is also laid out clearly, as no one likes getting lost or confused when navigating through a site.

>The content on your site will differ depending on the type of company you operate. Some sites will feature high-quality photos or graphics, some will have videos, and others will have beautifully crafted articles. What exists on your site and how it can help visitors is ultimately why they will visit, and hopefully convert into customers.

Manage and Protect Data

Over time, your site will likely collect a lot of data from users such as emails, full names, addresses and others. If you have e-commerce properties on your site, you may even collect information like credit card numbers. You owe it to your customers to protect and manage this data successfully. If not, and your data is stolen or leaked, your reputation will take a massive hit, as will your wallet.

Instead of trying to handle everything manually, it is a good idea to enlist the help of a database management system. This system will keep data secure and organized, while still having it be usable. The right system will allow you to analyze and change the data with ease, as well, without putting it at risk.

Monitor the Site

Once your site is secure, has quality content and is built well, the next step is to simply monitor the site. You need to make sure it is running how it should, and not experiencing any downtime. Using a log management tool or something similar, you will always be able to identify the status of your site.

You’ll be able to see every event occurring, and if your site does start to lag, become unavailable or suffer from any other issue, the tool will help you track down the cause. Without monitoring your site, you may never know when potential issues arise and may not know what causes them or how to fix it.

Of course, if your site calls for it, be sure to continually add new and relevant content to keep visitors interested, and to gain additional viewers.

In conclusion, we hope this article has been able to help you create and run a high-quality site for your business. It is not always easy to do, but a quality website can certainly help your business achieve more success.

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