Over the years, online food ordering and delivery has grown faster than the dine-in traffic. The most recent surveys are depicting how important it is for quick-service restaurants to create quality software applications. They need exceptional software testing services to ensure that their websites and mobile applications are robust and offer an excellent user experience.
Digital touchpoints expansion and streamlining online strategies has become a necessity for online businesses. Due to connected devices, the traditional quick-service restaurant (QSR). Customers do not have to stand in line and the introduction of mobile apps and digital ordering systems. In addition the QSR industry is struggling to align in order to attain customer expectations.
Ordering via QSR apps is one of the widely used methods for placing online orders. With the digital ordering capabilities, restaurants focus on enhancing customer experience by allowing them to customize items, cut down on time in-store, save from the hassle of long lines, etc. Thus, customer experience holds great importance for QSRs. When a restaurant hires software testing companies, they should also include the following types of testing:
Functional Testing to Improve Personalized Experience
In order to provide a seamless user experience, it is important to perform functional testing as it focuses on the following:
- Integration with other platforms and services
- Quick ordering options
- User-friendly designs
Push Notifications - Pickup Orders
Restaurants that experience exceptionally long lines, they have offers that order ahead with scheduled pick-up at the store of their customer’s choice. With social distancing
being in the limelight due to the current pandemic situation, waiting in physical queues is not an option anymore. Thus, it is important for QSR apps to notify the guests when their food is ready as well as where to pick up a mobile order from.
Location Testing for Order Tracking
When offering users with a solid order tracking system, it should guarantee your location testing and GPS services include:
- The ability for customers to view the exact location of the delivery driver
- To provide accurate data regarding the destination point and planned route
- Accurate location information where the order should arrive
Geolocation also assists in the calculation of delivery charges for restaurants that do not offer free delivery services.
Security Testing for Secure Transactions
Users are gravely concerned about using a QSR app
as it may result in payment fraud. This is due to the increasing number of cyber-attacks, which is why companies should hire software testing companies
. They also need to do the following to build a personalized and secure mobile app:
- Minimizing buying barriers via payment modes
- Secure integration with Apple Pay, Google Pay, etc.
- Reducing opportunities for account takeovers (ATOs)
Creating Consumer-Centric App
Delivering food fast
in no longer enough, as there are major shifts experienced in the consumer demands that keep shifting the customer journey. Right from ordering to payment, to pick-up to delivering the order- the experience should be as seamless as possible. This can ensure that QSR apps offer the right consumer-centric app people are looking for.