The vast majority of online business owners see CMS and e-commerce platforms as two independent platforms. And that’s a problem.
If you want to boost your content marketing efforts and generate high revenue, you should integrate your CMS for your e-commerce platform. Read this article to learn more about the benefits of integration.
CMS and e-commerce: what is the difference?
Before we start discussing the importance of integration, let’s clarify what CMSs and e-commerce platforms are all about.
What is a content management system (CMS)?
It’s a system designed to create, publish, and promote different types of content, including articles, shopping guides, press releases, whitepapers, as well as visual content.
CMSs were not designed to sell, but you can upgrade them with basic sales features. The most popular open-source content management frameworks are WordPress, Joomla!, and Drupal.
What is an e-commerce platform?
It’s an online shopping system that is designed to sell products. Every e-commerce platform has such features as catalog, cart, and inventory and shipping management tools.
As a rule, these platforms do not have in-built content management features. But most of them allow adding paid content management plugins. The most popular e-commerce solutions are Magento, Shopify, WooCommerce, Big Commerce, and Drupal Commerce.
Six benefits of integration CMS for e-commerce
Seamless user experience
When it comes to online sales, seamless user experience plays an important role. And if your CMS and e-commerce platforms are not integrated, it may negatively affect user experience.
Most “not-integrated” sites do not work smoothly. Sometimes the system sends a visitor to a separate “store” site to make purchases. It creates a disconnected user experience and increases the bounce rate.
If you integrate CMS for the e-commerce platform, you will eliminate this problem and take user experience to the next level. Your website visitors will be able to browse your site without facing distractions.
Today, people who visit your website interact with both: your products and your content. Most users, who read your blog post, also browse your products. And users, who shop your products, also look through your recent posts.