Every year, the online sales market increases by more than 20%. It'll growth from $2.3 trillion in 2017 to $4 trillion in 2020. The e-commerce market is huge, and still growing around the world. More and more people prefer online shopping. According to statistics Bigcommerce, 51% of Americans prefer to buy online and only 56% of online stores have a physical store.
E-commerce evolution speaks for itself - the business should pay more attention to its own online brand development. Implementation of new technologies and techniques will stand out you among competitors and other players. They increase net income and reduce costs, so why aren't tuning in top eCommerce trends?
Successful cases within the minimal or even without any costs, people make huge sales. It's impressive. For example, Marcus built a multi-million dollar business using a regular blog. You should read best eCommerce platforms of 2018 if you plan to build or develop an online e-commerce project. Here's the list on top eCommerce trends in 2018. But before that you can see our web design trends 2020.
1. Mobile-oriented traffic
The number of mobile devices is growing. Firstly, increases of sales will be by virtue of smartphones and other smart devices. According to Statista 2017 report, about 39% of sales are via mobile devices and until 2020 mobile traffic will increase 8x times. Definitely, pay to this attention if your e-commerce website isn't still mobile-oriented and your marketplace website should be responsive.
E-commerce online sales have one significant problem - users can't touch and have a physical contact with the item. Every sales person and retail know how much does it mean for the human. Tactile contact significantly increases sales.
While online shops can't offer their customers this possibility, but in every possible way, they offer fascinating tools. For example, Original Stitch creates custom shirts for each person by selecting the sleeves colors, pockets or buttons through the website.
E-commerce lenskart website went even deeper. They created an awesome augmented reality application that allows you to екн on glasses on your face in a real-time. This small app was downloaded more than 5 million people and provided thousands of new sales. Improving the interaction, new levels, and bright ideas are always bringing great result. This is a good example when a mobile app complements the website.
Amazon has developed another augmented reality device named Echo Look. It makes possible to try on different styles, also in a real-time. Special camera with a depth measurement space and built-in lighting makes high-quality pictures and videos.
The next one companies who offer and provides advanced options will win. This one is the most promise top e-commerce trends in 2018.
Such AR things might be too expensive for small companies. You can start with quite simple things, create an online price calculator, an online designer, etc. For example, Merehead developed a web application for a construction company, where users can select materials, colors, inventory of a small house online. This tool literally permits to build a house of their dreams from scratch. They get a 3D model of the house and its cost. The construction company gets closer attention and increase their sales through e-commerce trends. In fact, these technologies are not expensive. In general, you can find out the cost of a website from a previous article.
3. Behavioral factors
Every marketing department knows how important to understand and know your customer. The next e-commerce trend in our list is analyzing user behavior. It's not just Google Analytics, it's a more complex approach to data processing. All actions will be recorded and processed. A Huge amount of data, but the more actions, the more accurate the customer portrait. Online stores will better understand each user and provide individual offers. Emails are now depended on what you've browsed, consequently, conversion rates increase for e-commerce. Large companies already investing in this direction. Merehead had developed an algorithm to track all behavioral factors for an online marketplace. It can be used for a website such Amazon also. Conversion increased from 2% to 15% due to received data!
4. Chatbots and Artificial Intelligence
Chatbots simplify our lives making possible to quickly order tickets, food, and other stuff. The company can quickly get all the necessary information from the client without manager interventions. The communication process is greatly simplified.
There are 2 types of chatbots. Simple and advanced based on artificial intelligence. They understand live speech and are constantly learning. For example, eBay has a Chatbot in Facebook Messenger within communication process, it asks questions about your preferences and offers the right product. Chatbots will become a popular in the e-commerce industry and its trend.
No one says but we at Merehead assume that popularity of trading platforms is returning. Bitcoin built using blockchain is the proof for it.
96% of customer want delivery within 24 hours. Only some stores can provide this option and make our desires alive. They deliver items in the same ordering day. For example, Amazon will deliver goods worth over $37 on the day of order. But there is some limitation - you have to be prime member.
Walmart invests in the development of its own network, where customers can pick up orders. Such approach reduces delivery time up to 24 hours.
The company Zoot sells sportswear and delivers the goods instantly. Moreover, you can immediately try on and buy only the one that you liked.
6. Single eCommerce network
One single network creation will significantly increase the attractiveness of online stores and e-commerce industry at all. Just imagine, you buy the item on eBay and can pick it up in a small store across the road. Sounds easy? Single eCommerce network provides an opportunity to develop a flexible system where online stores can cooperate with each other. One of the leading platforms Magento offers to its clients to connect Order Management providing for online stores’ customers a huge freedom.
7. Video Content
Video content is a more attractive channel of interaction with customers. By providing an opportunity to increase conversion and helps users to better understand your product. Facebook already ranks post containing video higher than other.
Video content increases sales by 64 to 85% by the statistic. Until 2020, every online store will use video content to describe the product. This requires additional resources and right now not every company can afford them. 6pm regularly creates video content.