Customers are the most vital aspect of a business. Without them, it won't survive. Therefore, their opinions, reviews, and ratings, whatever you may wish to call them, all matters for a business to thrive.
But it's not easy to gather all your customers' thoughts in one place because often they are seen all over the internet. Some people post on social media while others write comments on review sites. However, as much as possible, if you run a business, getting this all together matter.
There are tools created to manage all about your customers. These tools are designed to improve customer relationships and the growth of businesses.
Customer Relationship Management (CRM) software collects data from different platforms or channels on the internet. All these data can be used by a business to improve its relationship with its customers.
Besides improving the relationship between a business and a customer, here are the different reasons why you should be using CRM.
- It allows the storage of customers' data, whether in the past or present.
- It automates some work processes.
- Increases productivity
- Increases revenue
- Cost-effective
- Helps in building a business reputation
CRM tools have excellent benefits for businesses. If you haven't had one yet, it's time to check out one of these tools you can use to run your business's customer service.
HUBSPOT CRM
HubSpot is known for having one of the best inbound marketing platforms, and part of its feature is CRM.
HubSpot CRM is a free tool you can use for your small business. However, it's also an excellent tool if you want to expand your brand. It's scalable enough for businesses that are planning to increase their sales and grow.
Also, HubSpot is easy to navigate as it has a timeline and dashboard that allows you to stay updated and check on every all sales and leads.
- Other features of HubSpot CRM:
- Tracks performance and quota
- Integrates emails like Gmail and Outlook
- Scheduling
- Personalization of content
- Works well with Office 365 and G-Suite
ZOHO CRM
When it comes to CRM tools,
Zoho is one of the best. First, it doesn't need to take up much space as the software runs on the cloud. It also allows the integration of multiple channels like social media, email, calls, and chat to collect data from customers.
Its SalesSignals feature collects data from customers in real-time, which means you get to see if a customer opens an email, click on a link, mentions your brand on social media, and visits your website.
Zoho also has their own AI bot that collects the data and analyzes it. It can predict if your deals would have the chance of converting to sales, or if you need to find another approach to it.
They offer a free 15-day trial. Their paid plans begin at $10 per month.
SALESFORCE
Salesforce is one of the most popular CRM tools used by businesses. It allows different departments to collaborate in one place, from sales to the analytics department.
Features of Salesforce:
- Automation and personalization of content
- Integration to thousands of apps and tools
- Allows to manage files and data on mobile devices
- It allows collaboration with other team members
- Built-in AI bot, Einstein, helps in automating the process like syncing all data from your email and calendar
Salesforce has a 14-day trial period. Their paid plan begins at $25 a month, but it's billed annually.
INSIGHTLY
Insightly is the perfect tool for
small businesses. It's easy in the pocket and has features that can help you grow your brand.
It strengthens the relationship with previous customers, and at the same time, brings more customers into the business.
Other features you might enjoy with Insightly:
- Collects data from different channels like phone calls, emails, and more
- It allows the integration of apps like DropBox, Gmail, and MailChimp
- Tracking the performance of the sales team
- Mass emailing/ scheduling
- Can be managed in mobile devices
- Scalable
It's one of the most affordable
CRM tools for small businesses. It begins at $29 per user/ month but billed annually.
STREAK
It takes time to learn most
CRM tools because of its complexity. But, Streak is the easiest of them all. It's easy to use, and it doesn't require a lot of steps to set it up.
