Focusing on people will be one of the hallmarks of the 2019 graphic design. Why? That's what advanced designers think about this.
“We have already seen a design shift from product to its interaction in the last 2 years. Top companies have been using this technique for a long time - they have almost unlimited resources. The synergy of designers and psychologists has crossed the line. And something is changing now.” - says a lead designer in Japan.
To succeed in marketing and sales must be the right package. People interact with people. We in the company hope that this will remain at the "proper" level.
Fonts and Typo Experiments
This technique covers a variety of design areas, starting with posters and signage, ending with logos
, in which experiments with fonts
will occupy an honorable place among the best logo design trends in 2020
. The font is not just a way to convey textual information.
Fonts are changing our perception. Google, Airbnb, and Lenovo showed us this.
It is also an element of design that can be interestingly stylized. Understanding such an important conceptual thing makes it possible uses the potential that designer font stylization opens.
Another actual in 2019 reception will be a fading font. The use of negative space is not something radically new. But this is an excellent opportunity to attract the attention of the person to whom the message is addressed. The use of such effects requires great skill. If you "overdo it", you can achieve the opposite effect. The main rule is not to forget that the font should remain readable.
Choosing a font for your website? Learn how to pick the best typography for your website.
Continuing the theme of variations with the font, it is impossible to forget that now the trend is a chaotic placement of letters and words. As with the previous method, it is important not to play. Your message to the target audience should be readable. Otherwise, all the efforts made will lead to a result that will simply irritate people.
In 2018, fonts in design sometimes appear in the most unexpected way. For example, perform the function of the palisade, through which other compositional elements can be seen. The effect is interesting because it looks original and elegant. The incomplete vision of the picture, hidden behind the font, prompts the person to stop his gaze more closely and look closely. Thus - the designer manages to stop his attention. Modern graphics trends are going inside of deep learning, AI and even blockchain particularly in cryptocurrency exchange development areas. What does that mean? Well, it means the audience is changing and despite how complex the technology behinds it, the user wants to see at exciting UI and graphics.
The final of the trends associated with the font is the use of letters as objects of real space. Such letters can be in full growth of people who are depicted in their background. The main thing is that these objects harmoniously interact with other compositional elements.
Such a visual effect became popular last year, and now it has firmly consolidated its positions. It consists in the fact that the image is purposely served
as if it is damaged
. It is predicted that the "damaged" pictures will continue to capture the world
of design, appearing in the most unexpected versions and modifications.
If you analyze the design area without prejudice, you must pay tribute to holography
, nevertheless. But you need to make a reservation - it was at the height of popularity a few years ago
. Now it's just one of the trends that coexist along with the others. More holography will surprise no one, despite the fact that it can look glamorous enough.
The effect has something in common with doubling. But here is used not in a literal sense, a double image, but a two-color light or shadow. As a result, even a simple trivial composition begins to look more dynamic and sharp. There are two options with which the reception is implemented in practice. These are:
• Using two real light sources;
• Splitting of the light channel.
To use this effect, complex technical solutions are not needed. In fact, originality is achieved in a fairly simple way.
The use of space in the negative creates interesting visual variations. Subject to professional implementation, this design decision is very kindly perceived by people and causes them a heightened interest. Against the backdrop of the negative space (emptiness), fascinating stories and pictures grow. It can not but capture.
3D-design & mono-color
Now you can see a lot of posters on which the background color and goods coincide. The advertised subject stands out only thanks to the 3D technologies that we mentioned in the top web design trends of 2020. It looks very attractive. It seems that the object smoothly emerges from nowhere. And this motivates the target audience to look closely, stopping the attention on your product.
Digitization of handwork
Modern tools for working with graphics objects are so advanced that they allowed moving the usual brushes in Photoshop to the background. Their time has already ended. Drawings by hand are now beautifully transferred to the digital space and complemented by unique effects.
This trend is unique not only to graphic design. She perfectly "lives" in the directions of web design and logo design, not going to surrender their own positions. Rather - effectively adapts to other trends and is combined with them. Experts predict that the gradients will soon be mostly two-tone. It looks pretty interesting. So - will be in demand by designers and their customers.
In addition to images in 3D technology, these animations will also be relevant. They can be a winning option if used in advertising sports shoes and clothing, bicycles, cars - any objects, the use of which is associated with drive and dynamics. The quality animation looks not just spectacular, but also atmospheric.
Along with modern computer graphics, the usual picture will also be in demand both in this and next year. Marketing companies offer bold solutions. It is very important not to overdo it.