Transformation of Classicism
A new trend in logo design is to generate complex graphics in different styles. Classical engravings, drawings and bas-reliefs are something that can be combined in one modern logo. On the one hand, this trend is on the verge of art and the absurd. On the other hand, it allows you to look at the logos in a new way. Undoubtedly, following this trend will provide a real brand awareness among many others.
The above tendency of complication coexists perfectly in the design of logos with the cardinally opposite phenomenon – simplification. More precisely, these two trends will coexist in 2019, almost not affecting each other. Some companies choose complex graphics for their logos, while others – a more simple one. Some even change complex and intricate variations to something minimalistic.
The effect of overlapping
The use of bright shapes that overlap each other will be very popular next year. A new color, which is formed in the overlap area of two others, makes an original and eye-catching logo. It is a very interesting solution for companies striving for an effective rebranding. Such logos have an interesting meaning.
They remind about the synthesis and integration of knowledge, which are important components in the development of any quality business concept.
Color transitions and gradients
Gradients got a fresh momentum in the logo design industry back in 2017. The next year reinforced this trend, which was used by specialists working in this direction. This year gradients and interesting color transitions have not lost their relevance. The trend still continues to influence the design of logos. And especially, it looks logical in combination with the original massive font.
Experiments with the font
Analyzing the trends of the past year, experts often agree on the fact that it was a period of text logos. Accordingly, this trend has given more opportunities for experimenting with fonts. Some techniques are being actively used, namely:
• Alignment of letters;
• Replacement of letters;
• Interesting combinations of different fonts.
These techniques make it possible to “refresh” the text logo and to make it more interesting for the perception in the eyes of the target audience of the brand.
Competent use of negative space
Logos in which negative space is used are not a radical innovation of this year. They appeared earlier. However, there are some trends in their development, which will be relevant in 2019. For example, it is particularly noteworthy that now hidden images appear in the text of the logo components more often even more than in UX design trends. The intersection of letters, or the letter itself is now a spot to showcase the image in a hidden space.
Constructions consisting of letters
This trend is directly related to the continuing popularity of text logos. Variants with a long text are especially relevant. This raises the logical question of how to place text elements for the logo not to be too long.
Typically, designers come out of this situation, using the layout of the text in columns. Such options look good if they are combined with bright colors and geometric shapes. Thus, you can use several trends which will be popular in 2019 in one logo.