How to Create a Mental Health App (Meditation)?
The constant competition in business and the labor market, financial crises, pandemics and huge flows of (mostly negative) information cause great harm to our mental health. Therefore, it is not surprising that more and more people are suffering from behavioral disorders and mental illness. It's also not surprising that the number of users of various mental health apps is increasing every year - many people simply can't afford traditional psychotherapy, they don't have access to it or are worried about stigma.
In this article, we'll describe how to enter this burgeoning market by creating your own mental health app. The development process will be exemplified by the launch of a meditation app.
Mobile meditation (or mindfulness) apps have become widespread in the last couple of years and there are several reasons for that. First, meditation and mindfulness as a type of meditation - is a simple, but quite rewarding practice without any side effects. Second, meditation allows you to overcome the clutter in your head and concentrate on important thoughts (tasks). Third, meditation in some cases can effectively reduce blood pressure, relieve symptoms of irritable bowel syndrome and help with chronic back pain or migraines.
In 2022, meditation apps are experiencing a real boom in popularity due to the coronavirus pandemic, the looming financial crisis and increasing instability in the world. That said, researchers predict that interest in these apps will not fade and the market will continue to grow from $80.34 million in 2022 to $180 million in 2032 with a CAGR of 8.4%.
All this suggests a high potential for this market. So if you've been thinking about launching a mental health app, meditation is a great option. The main thing is to make it user-friendly and interesting for users.
Now let's guide you through the necessary steps to create your meditation app. Typically, this process can be broken down into 7 steps.
There are different types of meditation apps, each catering to different groups of people. In the first stage of developing your project, you need to decide exactly which target audience you will be targeting. For example, you can focus on soothing meditations for people with PTSD and make a collection of relaxing music for office workers. In addition to people's psychological needs, you should also consider things like cultural sensitivities, age (many apps are designed for children), financial considerations, and user experience. This will help to shape the marketing strategy.
Here are a few promising niches you can choose from:
Look at the reviews of mental health (meditation and/or mindfulness) apps on the Apple Store or Google Play. You'll see that a huge number of people complain not only about overloaded design and poor navigation, but also about aggressive design - irrelevant design irritates users just as much as aggressive ads and leaks of their personal data.
To avoid these design flaws, follow these rules:
For example, Calm starts the adaptation process with a purple screen that encourages users to take a deep breath. This simple technique immediately sets the atmosphere and shows that the main goal of the app is to help users relax. Next, Calm prompts users to answer a few questions, which are necessary to adapt the content and features of the app to the individual. At the same time, the app allows the user to opt out of the survey in order to start exploring the program and start meditating right away.
After the survey, the platform notifies users that their plan is ready and how much it costs to subscribe. And only after that, Calm prompts users to sign up or sign in with a Google, Apple or Facebook account or with their email and password to use all of the app's features.
In terms of integration, beyond the standard APIs, mental health apps require integration with wearable devices and other health or fitness apps (such as Google Fit, Samsung Health app) that can help track stress, etc.) so that various health indicators can be tracked and analyzed by a therapist and/or any other professional assisting the user.
Backend development. When developing the server side, in addition to security and performance, you must also pay close attention to: