// Solution

A client came to us who wanted to remake the current site and make it more attractive and effective. It was an interesting road, because the project has many features. If you have a registration you have to be worried about its conversion rates. But if you haven't it - the problem is much bigger. Your No.1 priority to create a signup and already collect inbound leads. Especially in terms of multi-vendor marketplace like Etsy.

We decided that the page should be highly effective and encourage you to purchase tickets for the event. First of all, we removed all links to other pages. All the necessary information was opened in the pop-up windows. The user stayed on the page for the maximum amount of time. Read more about unsuccessful startups in 2017 to know more and do not repeat their mistakes.

A large order form was hidden and appeared only after selecting the first Select Field. This step made it possible not to frighten the user with a complex form.