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NFT Art Marketplace Development Company

Last updated on May 8, 2024

Since 2021, blockchain technology has been actively conquering the world, and NFT has stayed strong, gaining momentum and popularity. After the hype of NFT projects, many people began to think about creating their collections. Yet, creating a platform within which people can trade tokens and launch projects is much more effective and profitable, and the creator will receive income. Let's figure out how to launch and develop a NFT marketplace and consider the main features of marketplaces.

At present, NFT has already gone beyond the gaming and media world. It is predicted that by 2026 the growth will be 35% on marketplaces, and there will be new investors and innovation.

NFT Marketplace Features

NFT Marketplace is a marketplace where anyone can buy or sell non-interchangeable tokens from artists. NFT is a tool for moving unique things from the physical world to the blockchain. This can include:
  • images
  • music
  • video
  • memes
  • real estate
Among the largest platforms is OpenSea. This platform is the leader in the volume of token trading. Others that are no less popular include:
  • Axie Infinity
  • Rarible
  • Super Rare
  • NBA Top Shot
OpenSea is one of the largest NFT platforms. Source.
Developing your own NFT trading platform is a promising project, and the market itself is the fastest growing, with a bright future. Launching applications and other types of software can give any project a chance to prove itself, creating a place for quality art.

The main advantage of creating an NFT marketplace is the ability to provide security for the platform's users to monetize their art in digital assets. The peculiarity of NFT is that all transactions are recorded in a blockchain, and possible fraud or theft is reduced to zero.

It is decentralized, so people have maximum control over their assets, rights, and how to trade them.

The advantages of owning your own Art NFT Marketplace:

  1. Security. No centralized organization or smart contracts within the platform. All of this dramatically reduces the risk of fraud and data theft.
  2. Less cost. Decentralized means that the price of transactions, payments, and other operations is significantly lower than with classic marketplaces. Users don't have to worry about high commissions or expensive intermediaries.
  3. Accessibility. This marketplace allows trading digital assets from anywhere globally, regardless of economic status and other parameters.
  4. Transparency. Any operations within the NFT market are unchangeable and publicly available; there is an opportunity to control digital assets.
  5. Fast transactions. Any financial transactions are quicker and more efficient than classical ones. It speeds up all processes between people or companies without lengthy checks.
  6. Protection of property rights. During the purchase/sale of assets in the traditional way, it's hard to know who owns an item, a collection, etc. In NFT, everyone has assurances that their investments are 100% owned.
  7. Interoperability. The platform helps connect different networks and protocols, improving overall service interoperability. For people, this is characterized by the freedom to trade across networks.
Also, it is essential to understand how the NFT blockchain market works and how to start developing such a business properly. Merehead specialists will always help, but let's try to understand the described issues in more detail.

How the NFT blockchain market runs?

NFT, by its very structure, cannot be exchanged for tokens with the same price, which is why it is simply impossible to trade them in traditional markets where there are many cryptocurrencies. Proper trading implies a different platform created only for NFT. Inside such a platform, users have access to the following functions:
  • display
  • storage
  • selling
  • purchase
  • NFT exchange
Such markets can be compared to digital galleries, where artists display their work for others to see. On the other hand, they can simply view or buy them, gaining special rights to individual items.

NFT Marketplace

NFT marketplace. What users see and what developers see.
For ordinary platform users, the NFT markets are understandable intuitively; you can work in them immediately after registration. This requires a digital wallet and an account associated with it. This allows you to put your artwork up for auction or bid to buy existing from other artists. Management on the platform is done with the help of smart contracts. With their help, all transactions are monitored, and financial transfers are confirmed only after specific conditions are met. The entire list for sale is moderated in detail; there is a possibility of removing art objects in case of violation of site rules.

Initially, the NFT trading platforms were created as an art space, giving a place to any artist who wanted to promote their brand and make a profit from their work. Nowadays, the sphere has become broader, and there is a wide variety of approaches other than art and media.

Primary sectors in NFT Marketplaces.

Main NFT types that one can create on a platform

NFT types on the trading platform include collectibles, music, sports cards, other items, digital attributes, in-game skins, avatars, and other assets. In addition, NFT already has real estate, domain names, and cryptocurrency. Let's break down the main areas:
  1. Art is the most popular form in NFT markets. Art NFT is the digital representation of physical art objects (paintings, sculptures). They can be sold online worldwide and help you own digital art without owning physical art. Artists can create multiple versions of a single piece at a low cost compared to the physical type. In addition, it is easier for artists to attract fans and build relationships with them because the works are purchased directly from the maker without a 3rd party.
  2. Music is gaining popularity actively; it is easier for musicians to sell their recordings and create entire performances through tokens. Limited editions or unique access to concerts are formed due to NFT. The same factor affects musicians' income growth, excluding intermediaries who charge high commissions in the real world.
  3. Collecting is a separate category, allowing buying or selling of rare items, memorabilia, etc., without worrying about authenticity. Sports cards, which are actively collected through NFT, deserve special attention. They often have additional bonuses, for example, memorabilia of professional athletes.
  4. VR assets are another type of NFT, where full virtual worlds and real estate are at the core. A unique method of application. Users can own a piece of land in the game world. It can also be changed or exploited by the rules of the game. This is a new branch of development for investors. Land can be rented, resold, or built as a complete business, earning real money.
  5. Stocks and bonds are instruments in tokenized form, giving people access to real investments using non-interchangeable tokens instead of ETFs. This form adds flexibility for investors when dealing with portfolios, eliminating bureaucracy and other real-world features. There are opportunities for diversification.
NFT ape is a perfect example of digital images in collections under a common topic.
Considering the possible types and advantages of NFT, the stage has already arrived when significant players enter the market. Large funds, investors, and others are interested in this niche, so creating intelligent software and solutions for the NFT market is the key to a promising future.

Sound NFT Market Development

Knowing and understanding all elements of successful NFT market development will profit in the long run.

Developing an NFT Marketplace step by step.
Let's look at the main components:
  1. Creating Collections. Often a collection includes several tokens in the same style or single theme, except for the visual elements. Music, virtual lands, or trading cards can be changed into collections. They are needed to unite with possible buyers. During the development of collections, artists can add identifiers in the form of NFT names, formats, sizes, and tags and expose the type of transaction and description. In some cases, functionality includes creating collections within a collection by adding variations.
  2. NFT auction. The platform should feature the ability to send your NFTs to the auction. This will help increase the value of tokens, and the platform owners will receive a commission (about 20% of the token's value). Control is performed through smart contracts.
  3. UX app design. Today's user frequently works through trading platform apps, so everything should be clear and convenient. People need to understand the settings quickly and almost instantly start trading NFT.
Inside the user-friendly marketplace, users can:
  • Register.
  • Use links to wallets.
  • Create and set up their cabinet.
  • Work with passwords.
  • Choose budgets and interests.
  • Use different payment methods.
  • Create collections.
  • Browse and edit NFTs on sale, and put them p for auction.
  • Search tokens by tag or name.
  • View statistics.
  • Buy or sell NFT.
  • Receive promotions within the platform.
  • Delete an account.
  • Use the blocklist.
  • The described basics will help develop robust and convenient functionality, and the NFT marketplace will be a pleasure to use.

Competitive NFT Marketplace

Art NFT Marketplace can be created from scratch or through templates. The latter method may seem more accessible and cheaper, but in the long run, such a business will be limited and unable to compete properly.

Creating a good NFT marketplace is just the beginning. A sustainable platform must be easy to sell and quick for people to remember. Applying unique features and perks that other markets don't have (low fees, entertaining/useful products) is essential to do this.

Template solution is always combined with limited functionality and weak design. The brand won't be recognizable, and updating through the addition of new functionality takes a lot of work. The custom marketplace has much broader functionality, has a personalized design and brand image. Developers will be able to add necessary customizations and widgets.

A few exclusive features that can be added when creating software:

  1. Multichain model. Most markets can't handle one blockchain, and users expect similar approaches from other venues. Integration with different networks helps attract more audiences.
  2. DeFi. This sector combines with NFT to allow all platform members to manage different processes in one place. With NFT, it's easy to authenticate ownership, credits, etc.
  3. Augmented reality. AR is not new, but it helps galleries make a visit rich and immersive. This kind of technology can do more for token holders, and shopping platforms with this feature will have customers seeing their tokens in the metaverse or gallery. AR opens up new possibilities for those who create animations.
  4. Calendar with events. A great addition to help control new auctions and other events. The calendar allows you to optimize your time.
  5. Video Calls. A valuable feature for NFT, especially regarding tickets and real estate. The customer can request a call before purchase.
Personal software development allows you to get more than just the NFT market. The software will include a unique set of tools combining technology and blockchain.

Finding a development team

Connecting to the team immediately gives the right direction for future movement and development. It is a wrong decision to start with finding the right niche. Managers on the team need to know several specifics so that the following specialists will be required in software development:
  1. Product manager - a person or group of people who help make precise decisions. They do niche analysis, study markets, and people, and determine targeting. This person prepares the strategy for developing Art NFT Marketplace from A to Z.
  2. Team leader - in charge of code reviews, refactoring, and architecture development.
  3. Project manager - assembles the team of developers based on the complexity of the software, the entire project, and the tasks set. Resolves communication issues and handles dynamic development progress.
  4. Blockchain developer - implements NFT marketplace environment with networks, deals with interoperability, optimization, and smart contracts for the marketplace based on the required functionality, and analyzes their effectiveness. Conducts test recordings for maximum accuracy of algorithms.
  5. Designer - develops the visual part, the style of the entire site, plans interfaces, color scheme, and style. CAltogethercreates and defines UX components that people will work with within the application.
  6. Front-end developer - deals with the application's structure, implements wallets, creates UX features, and optimizes them for ease of use in practice. Connects smart contracts and does the work for precise blockchain work.
  7. Back-end developer - builds NFT market infrastructure, writes code for maintenance, develops the database, and synergizes all software functionality.
  8. Testers - analyze software specifications, create test plans, perform manual and automated testing to verify features and bugs, fix possible problems, and continue testing software after deployment to maintain productivity.
As you can see, the team is the foundation to help the new Art NFT Marketplace grow and be competitive.

NFT Market Development

The NFT Marketplace is similar in speed and major development milestones compared to other digital developments.


Art NFT Marketplace development journey.

The first thing is to create a project plan that defines the scale of the marketplace and the main tasks. It describes all the technical processes and infrastructure. The scope must specify the type of NFT, what will be supported, and how people will trade it. Blockchain architecture, the foundation of the NFT marketplace, is defined immediately. It can be created or use blockchain platforms that already exist in the market. These include Ethereum, Polygon, Cardano, and others.


Architecture components.

The next element is understanding the rules that apply to NFTs. Checking these characteristics is needed for compliance planning, and the rules are jurisdiction dependent, so it is important to know what is required in order to operate legally. Additionally, you must build trust with buyers and sellers with AML, KYC protocols, and other elements. After that, the team can be assembled. The complexity of the development will determine it.

Then follows the creation of a better user interface for a comfortable marketplace experience. Here are a few features:

  • The gallery is the place where all NFTs are displayed. Users need to see all the artwork, and it's important to provide artists with as many tools as possible for safe and quick, easy uploading of artwork.
  • Filters and Search - Tools for searching by tags, titles, filtering by price or rating, etc. The feature is similar to any e-commerce site.
  • Item status and listings - show approvals of specific items for sale, whether there is currently bidding on an item, already sold, or assigned a particular token.
  • Notifications - help build artists' trust.
  • Digital wallets - a must for the marketplace to pay for cryptocurrency tokens in seconds through smart contracts or to quickly withdraw revenue.
Digital crypto wallets are crucial.
The list cannot be called exhaustive because the NFT Marketplace is actively developing, and it is difficult to say what to aim for.

Art NFT Marketplace requires quality maintenance and support, allowing it to thrive and satisfy users in the future. Security controls are mandatory, and developers should consider external threat factors, so it is better to introduce testing of new versions before launching them, keep an eye out for unusual activity and use secure communication protocols.

Creating a community is a good idea because it plays a significant role in the world of NFT and will be a good solution for the new platform. This is a definite plus for the owners. More customers get involved with a closed community, which will increase the chance of audience retention. Inside, you can offer discounts, unique offers, and other incentives for members. The community also suggests that the marketplace plans to develop in the future.

Developing Art NFT Marketplace is more complex than creating other blockchain-based products. Eliminating risks is possible by selecting a professional team to help define the target niche and objectives for the site, in general. Ensuring long-term success will only be possible with the constant work of qualified developers, improving the functions and features of the software according to trends and changing trends. Such a team can be found at Merehead.

NFT Marketplace Development Methods

This market opens up opportunities to make money using different methods. Each user can combine models or similarities with only one type of monetization. Let's break down the most popular options:
  • Commission platforms. The owners of the platforms receive a commission from the launch of the collection and resale of tokens.
  • Control tokens. Holders take part in voting to manage the platform. Such an instrument has value; tokens can be sold, bought, exchanged, or left on deposit. This is an earning opportunity for both the marketplace owner and the holders.
  • Registration Fees. Large marketplaces may charge a fee for creating a new account, following the example of OpenSea.
  • Advertising. New artists or artists often use an excellent earning tool to get a target audience. Additionally, promotion of other resources through the platform is available.
With Art NFT Marketplace, owners can form their ecosystem to customize sites and meet specific goals while providing reliability and security through blockchain. It also opens up new opportunities for companies looking for new sources of revenue using digital assets without the expense of traditional markets.

Blockchain technology is gaining popularity yearly and is used in various sectors, real business, and more. This is something to invest in today and take full advantage of the technology. Considering the development trend, creating the Art NFT Marketplace is an excellent method of making money and increasing the availability of works of art, with full preservation of copyright. Creating a marketplace requires various steps, from blockchain selection and full analysis to design, coding, and other processes. If you have a great idea, want to implement it, and get a quality product in return, Merehead is the right company for you!

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Yuri Musienko
Business Development Manager
An expert in scaling crypto and fintech startups: crypto exchanges, binary options platforms, P2P solutions, crypto payment gateways, and asset tokenization. Since 2018, he has been advising companies on strategic planning and business scaling. More details