White Label Crypto Trading Bot

Cryptocurrency bot market is a promising and rapidly expanding niche, estimated to be worth $52 billion in 2024. The number of automated trading platforms and apps is only growing as interest in the DeFi sector and cryptocurrencies increases. However, launching your crypto bot is not an easy process that requires knowledge in both programming and trading. Plus, the variety and complexity of trading strategies that users are interested in is also increasing. In addition to DCA, Arbitrage and GRID bots, traders are increasingly interested in AI-based software that uses machine learning (ML) algorithms. So the alternative to complex self-development from scratch is to buy a White Label solution. We will tell you how buying such a bot will save time and reduce costs.

What are White Label solutions?

White Label (”blank sheet”) refers to ready-made products and services, which are modified and personalized in order to meet the needs of a particular customer. Taking into account any brand requirements: the user interface (UI) is refined, the technical stack is modified, adaptation to the policies and regulations of a particular company is made, and full integration into the platform is ensured.

Buying White Label crypto-bot

A bot for automated cryptocurrency trading is one of the most popular White Label solutions. Such software independently connects to exchanges (CEX and DEX) via their APIs or smart contracts, analyzes the behavior of assets 24/7 and concludes transactions based on predefined algorithms. It utilizes price differences and other market peculiarities to gain profit with minimal risk for the trader.

Our company Merehead has been developing blockchain and cryptocurrency software for over 9 years. White Label trading bots are one of our popular offerings. Below is how the purchase/sale of such software works in practice:

1. We, at Merehead, have already got a ready-made trading bot infrastructure developed by our team of programmers.
2. We are discussing with the customer the technical and other regulatory requirements for the software (e.g. what trading strategies the bot supports: arbitrage, trend analysis, AI-based automated trading), customizing the software architecture and providing maximum customization, including UX/UI adjustments.
3. The client receives a trading bot with unique functions, design and logo.
4. Our team conducts software testing: we evaluate both the security and absence of bugs, and the profitability of the bot.
5. We integrate the bot into the customer's platform, assist in customization and further operation of the software.

After the purchase, the customer becomes a full-fledged owner of the trading bot, saving money and time for its development. It is a particularly favorable solution for startups and small companies.

Benefits of White Label Bots from Merehead

Increasing numbers of companies, startups and individuals prefer to buy ready-made solutions with further customization. What makes this approach better than developing a crypto trading bot from scratch on your own:

• Savings on research and production costs. White Label solutions will cost, on average, from $10,000 to $40,000 (depending on the functionality and complexity of the crypto-bot). This price includes connection to exchanges, operational support, and more. Building from scratch, taking into account the need for design, architecture development, backtesting and further maintenance, will cost $80,000 or more. Companies that choose White Label can redirect the savings to promoting and better helping customers;
• A solid technology foundation. Our trading bots are developed by programmers with years of experience who also understand blockchain technology, smart contracts, and how crypto exchanges work. To increase the efficiency of our software, we utilize AI and ML technologies. As a result, our bots efficiently use trading strategies (from scalping to dollar cost averaging), process large data sets and instantly conclude transactions;
• You do not need to understand the peculiarities of bot programming and the nuances of trading. Our team takes care of the technical part. We will also help you choose the functionality, exchanges, strategies and signals based on the customer's request. The company can focus on improving its brand and promotion;
• Fast time to market. Buying White Label solutions saves time, which is especially important when dealing with the rapidly changing crypto market. Creating software from scratch can take up to 6-12 months, while customization and personalization of an already ready solution takes from a couple of weeks to several months (depending on the complexity of the project and the number of requirements).

With White Label solution, the customer also gets assistance in further operation. It means lower financial costs for IT maintenance, including bug fixes and updates.

Types of White Label Trading Bots

Software for automated trading can use different strategies and have varying functionality. For example, it can provide access to various trading indicators (MACD, VWAP, RSI and others), analytics and risk management tools. The software can also be implemented as a separate platform or be integrated into a messenger - Telegram trading bots are particularly popular in 2025.

But the main factor in classifying trading software is the strategy used. According to Verified Market Reports research, the most popular are margin and arbitrage trading bots.

Let's consider the main types of strategies that can be used by White Label trading bots:

• Arbitrage - the bot makes profit by analyzing quotes and timely buying/selling during periods of price divergence. For example, in crypto inter-exchange arbitrage, the price of the same Coin can differ significantly on different platforms;
• Scalping bot - this type of software makes money due to insignificant price spikes. It can make instant buy/sell;
• AI-bot - this software for automated trading can apply any strategies, balance crypto-portfolio and process large amounts of information, all thanks to Artificial Intelligence algorithms;
• Trend bots - their work is based on analyzing trends in the cryptocurrency market. They purchase coins on the rise and sell when prices start to fall;
• Mid-reversion bot - such software will acquire cryptocurrencies when its price decreases and sell again when it returns to the initial value. It uses trend indicators and is based on the principle that the price of an asset value tends to return to its average value;

• AI bot with ML support is another type of software that can use any strategy. It analyzes the crypto market and trends well, remembers patterns and therefore effectively self-learns;
• Market - the strategy of this bot is to buy and sell assets at market value. The advantages of this tactic are the low risk level and the possibility to trade even during periods of “stagnation” in the crypto market;
• News analysis bot - the software makes buy/sell decisions based on news reports found on the web. Considering that news is one of the key factors in shaping the price of cryptocurrencies, this strategy is often profitable.

Important nuances to consider when launching a bot

Creating a trading crypto bot is a complex process that requires a team of professionals. When choosing a White Label solution, the customer does not have to know programming or be a professional trader, but it is better to understand the main stages of development and give the most accurate description of the desired functionality. Let's consider the main points that are discussed before starting software customization.

Exchanges for making deals

There is a wide range of trading bots that can work with both centralized (CEX) and decentralized exchanges (DEX). In both cases, API connectivity can be used, but in the case of DEX, the software can also apply smart contracts. Therefore, creating such bots is a more complex process. When working with decentralized platforms, the choice of strategies and risk management options is often limited. The fact that DEX has lower liquidity than CEX plays an important role here. At the same time, one bot may be able to work with both CEX and DEX at the same time, but it will take more time to customize and refine such a universal software.

Large platforms with trading bots often give you access to 5+ exchanges. The more, the better. In this case, the list usually includes popular exchanges with high liquidity: Binance, Jupiter, Kraken, PancakeSwap, Uniswap, Coinbase, OKX, KuCoin. Here are some examples of the most popular trading bots in 2025.

Trading bot	DEX	CEX
Cryptohopper	Uniswap, PancakeSwap, SushiSwap	Binance, Huobi Global, Coinbase, Kraken, KuCoin, Bitfinex, Bittrex
3Commas	Uniswap, SushiSwap, PancakeSwap	Binance, Bitfinex, Coinbase, Kraken, KuCoin, Bittrex
BonkBot	Jupiter, Serum, Orca, Raydium	Doesn't support
Zenbot	It does not work with DEX by default, but you can create custom plugins (programming knowledge required). In this case it can be used to work with Uniswap, SushiSwap, PancakeSwap	Binance, Poloniex, Coinbase, Kraken, Bitfinex, KuCoin, Bittrex

Access to trading indicators and signals

The bot relies on the indicators of trading indicators for automated trading. Traders can also access this information. Which indicators will be available depends on the customer's choice, but here it is worth considering the strategies of your bot. Popular choices are:

• MACD - for trend detection, allows you to identify sell/buy signals;
• MA - there are three types: SMA, WMA and EMA. All of them help to calculate a long-term trend, smoothing out minor price fluctuations of assets;
• RSI - shows the rate of change in the trend, helps to identify whether an asset is overvalued or undervalued in a particular period;

• Fibonacci Retracement - identifies support/resistance levels;
• Stochastic Oscillator - identifies overbought/oversold assets;
• Volume - helps to determine the strength of the trend based on the volume of bought/sold Coins for a specific period;
• Ichimoku Cloud - a complex indicator of 5 lines, which is used to determine both the trend and support/resistance levels.

Traders can also get various signals via trading bot, for example, crossing of oversold/overbought levels (RSI), breakdown of upper/lower boundary of Bollinger Bands, crossing of MACD line and so on. Also, signals can come from the publication of major news that can influence the trends in the crypto market.

UX/UI customization

It is an important step to develop the design and user interface, as the popularity of your product among traders depends on its usability. It refers to both complex platforms that open access to several bots and simpler models integrated into Telegram.

While buying a White Label solution - the choice about the UI/UX style is up to the customer, but the development team can give their recommendations. We at Merehead understand the UI/UX trends in the crypto-industry, so we recommend following these basic principles:

• Simplified management. The interface should be understandable even to a novice trader;
• ML and AI integration. One of the implementation options is personalized prompts that the AI trading bot will give to a particular user;
• Providing direct communication. Traders should be able to quickly get an answer to a question that arises;
• Supporting the personalization option. This applies to both the visuals and the ability to customize specific notifications that are of interest to the trader;
• Minimalistic design. This trend will not lose relevance in 2025, as it reduces the cognitive load of users and allows them to absorb information more easily;
• Maximum visualization. Bots that provide access to charts/graphs are popular;
• Customize the notification system. We recommend Push notifications;
• Creating a mobile version and app. For this purpose, the design/interface is made adaptive;
• Enhanced security. For example, connecting two-factor authentication (2FA).

Being a White Label solution, logos and other characteristic features of the customer's brand are added to the design.

Data reporting and visualization

Proceeding from the analysis of TOP-bots, we can conclude that traders are interested in charts that visualize their profits and losses, showing the total profit/loss for the whole period and for specific operations. A chart showing the distribution of successful/failed trades and their peculiarities is another popular solution. The bot can also give access to all important statistics:

• Asset distribution in the crypto portfolio;
• The state of the overall balance;
• Number and size of trades in specific periods to track trading activity;
• Bugs fixed in the bot's work.

Traders are often offered a backtesting option as well. It will allow you to evaluate the effectiveness of strategies, as well as the profitability of the bot's work without risk.

Conclusion

White Label trading bot offers a good solution for those who want to enter the market quickly and save money on production. At Merehead we offer software of different complexity: from the most simple Telegram bots, to full-fledged platforms that give access to multiple strategies. AI and ML integration is possible. To specify the price and time of White Label solution development - contact our managers.