Best Website Design Trends for 2024

Directions of web design are always changing, developing because of the close connection with technological progress. This area is able to become a demonstration of new ideas, innovations and with the help of animation, interaction and immersion can bring ideas to life. In this article, let's look at the main website design ideas for 2024 that will be able to dominate the trends of the past period. That being said, there are some that remain in the lead year after year.

3 Web Design Trends for 2024

There have been significant changes in web design over the past 5 years. Therefore, it's important to understand the major trends contributing to this. There are quite a few of them, but to highlight the top 3 possible choices:

• Artificial Intelligence. With the help of special software, machines learn from their own experience, more intelligence appears in AI. This kind of introduction is revolutionizing people's lives, not only for websites or apps, but also in sports, automotive, analytics, health care and other sectors. In the field of Web sites, AI is often used as a chatbot. They simplify the e-commerce experience by helping users get answers to questions 24/7. When planning an app or website, be sure to use AI by introducing technology capabilities in one form or another.
• Voice Search. In 2023, it is already the norm to use voice assistants instead of texting a query to a search engine or other platforms. In 2024 voice interface will not lose its popularity and will take priority, because software users will get a more natural method of interaction from the integration. Already you can see the changes in content and SEO techniques. As a result, when planning a web design, you need to take care of voice search strategies.
• Augmented reality. It is likely that in 2024 AR will be one of the best achievements of web design. Virtual reality is already a massive phenomenon, but augmented reality will help to take virtual worlds to the next level.

It's already time to change web design strategies so that new designs keep up with the times and user expectations. In addition to the factors described above, there are a number of others that determine the best website design for 2024.

Top Website Trends in 2024

Trends like behavioral design or Memphis style in 2022 took the lead and represented uniqueness, had a big impact on the sector. Some trends have held on and continue to be a priority, among them gradients, retro styles, etc. They will also be popular in 2024. But let's take a look at the 20 innovative trends that will define website design in 2024.

Complex Gradients

First on the list are gradients, although they are not new, but every year they become a popular and vibrant web design trend. This is due to the fact that they are used frequently. With their help it is possible to add depth to a flat picture.

Developers are confident that the trend will remain very popular in 2024, so we can't ignore this fact. In 2018, gradients returned with the Instagram logo. Since then, new standards of interactivity and creativity have been adopted.

The growing popularity of this trend is due to the opportunities for creativity. Gradients will be useful for creating the illusion of movement while maintaining minimalism. For these reasons, the trend is popular and is considered a convenient counterpart, a substitute for motion design, but without the use of animation.

Complex gradients are a great choice even for minimalist style apps and websites. When creating a design, it is better not to choose a color scheme randomly. All shades should match the mood of a particular element of the page, the product. Users most like the shades of nature - green, blue, yellow. Such a gamut will help to attract people's eyes.

Claymorphism

Claymorphism - a fairly new trend, which is characterized by a friendly interface, attractive 3D images and can be used to add interactivity to the site.

Claymorphism is created using the following styles:

1. Bright, pastel and light color schemes.
2. Large rounded corners.
3. The presence of interior and exterior shadows.

Perfectly matches the style of minimalism.

Behavioral Design

You can notice that many people were lazy without apps for fitness, reading and the like. After installing such software, active walking, controlling weight, calories and one's own general well-being using real numbers began. It gives motivation, forming useful habits. Adding rewards, badges, etc. to the software helps improve the app experience. This kind of example is behavioral design, making the user experience more interesting by triggering specific actions and behaviors.

When working with a site or app, the user decides to perform certain actions, forming habits. Behavioral design combines:

• psychology;
• design;
• technology;
• creativity.

All the described parameters help to determine the reasons for certain actions of people. There are enough products on the market that use behavioral design thinking. A striking example is Headspace, the success of the app and platform is caused by the ability to maintain activity among people, they start every day to engage in meditation.

These website design ideas provide a complete user interaction process with visual cues and other tools.

Science-fiction design

The sci-fi design is inspired by literature, movies, and art of the same style. This trend attracts the viewer's attention and, at the same time, positions the brand as modern.

Science-inspired design is particularly useful for technology companies. It emphasizes the relevance of the product and immerses the user in a world of innovation.

Science fiction design elements:

• Futuristic visuals. For example, metallic textures, neon lights, holographic elements, and unconventional color schemes.
• Cosmic elements. Stars, galaxies, planets, and cosmic phenomena create a sense of vastness and otherworldliness.
• Advanced technology. Elements such as holographic displays, interactive animations, and holographic displays give the site a sense of wonder and intrigue.

Designers add a retro 80s vibe to this style by using bright colors and metallic hues. The MROM bot design by Matt Romo is a perfect example of what science fiction ideas can look like.

Memphis style design

A trend in web design is characterized by the nostalgia that people increasingly feel in real life. The trend carries over to 2024 and to web products. We're talking about the '80s, but the current version of Memphis has undergone several changes since the original. Today's developers add a modern look to the design, taking the basic idea as their starting point.

Memphis is not just a trend, the style breaks the usual norms, likes creativity and freshness, uniqueness in design. In addition, there is the motivation of bold ideas, reminding users that time should be spent having fun.

Visible boundaries

Given the peculiarities of building sites (strict grid, uniting code), borders help not only to divide the limits, but also to use them properly. With this approach comes a realistic look and the ability to get a good impression of the product from the user.

For this reason, designers will begin to favor this trend more in 2024. Simple frames and borders make sites feel more alive and real, there is a separation of parts from each other, which has a positive effect on the visitors' browsing experience. Creators are able to provide more content without overwhelming the page.

Visible borders add a touch that works with other web design trends, such as Memphis. Designing in a similar style will add uniqueness to the finished project.

Moving Type

Moving, floating or animating text is a modern website trend for 2024. The combination with animation helps to make the site attractive, unique, interesting to the user. Typography is now not only used to convey data, but also allows you to show your own creativity and to create an interactive project.

Animation is used more often to show graphics, page transitions, etc. Animated text gives a fresh customer experience. Minimal strokes give typography a central focus without burdening readers with unnecessary moving elements. The movements should be creative so as not to overload the typos.

Oversized typography

Choosing any style the main rule is the users' impression of the site. The home page is an important component and is the first thing customers see. If its design is carefully thought out, the likelihood of scrolling further and interacting with other sections increases. Previously, images were actively used to attract attention; in 2024, large typography is replacing it.

Quickly attracting attention is possible without pictures and videos, big and bold, highlighting typography in monochrome color is suitable for this purpose. The home page needs to make a statement, which is why today's designers are choosing the style in 2023 and it will remain relevant in the coming years.

Unusual sizes are a new trend that can be useful to quickly attract attention and combine it with other elements. The technique is unique, effective for both maximalism and minimalism or other popular web design styles.

Engaging Interactives

Interactive design is a popular trend and an important requirement of the modern world, because it allows you to attract new customers, increases value and can quickly clarify the goals of the project. The designer's task in this trend is to form an attractive, interactive site that should keep the user engaged.

More often than not, people leave a site if it's very simple. Of course, that's fine if there are no complex elements in the design, but adding interactives is a great idea for 2024. The purpose of the style is to keep customers on the site. As an example, a site might include:

• interactive elements;
• 3D animations;
• video;
• graphics.

Attractive elements give meaningful interaction on the resource (clicking, scrolling, swiping, etc.).

The trend will help reduce bounce rates by engaging them fully in the services or products provided. Interactive design in 2024 will automatically generate interest in the company.

Interactive Fonts

In 2024, fonts are not a simple thing to convey information. They affect overall performance and help impress people. When working with projects, it's important to get them right by applying creativity.

It's easier to create complex effects today than it was a few years ago, even without the use of coding. Taking advantage of the trend of interactive fonts, you need to remember that they can be distracting for some users, they need to be added in moderation.

Parallax scrolling

It used to be popular to insert maximum information at the top, on the home page, so that people wouldn't scroll down the site. However, scrolling is an important element of IMP, because the modern person wants data on the site "tastefully."

Parallax scrolling is a new trend for 2024 that could break the stereotype. The trend helps make scrolling appealing to humans, improves interaction with the site and helps get animated interactive feedback all the time.

Website pages become a complete world with parallax scrolling. The main goal of the direction is to surprise people with a creative approach. The implementation of this approach should be meaningful to the site and users.

Handmade graphics

The next unique web design trend of 2024 is hand-drawn art. The style is gaining popularity and is being adopted by designers and users, drawing their attention to hand-drawn details. Painted components allow you to stand out from the crowd and the trend gives you the opportunity to experiment, to be creative in the development of the site.

Brutalism

Brutalism is a design style that originated in architecture in the 1950s. The word "brutalism" comes from the French "brut," which translates to "raw."

Websites in this style may not have the megalithic and stark power of Brutalist buildings, yet they are nonetheless built similarly. Designers emphasize HTML instead of CSS and JavaScript.

Brutalism features in web design: 

• Unframed text
• System fonts
• Emphasized hyperlinks
• Monochrome backgrounds with minimal to no decoration 
• Geometric elements and sharp corners

To create the best brutalist website design in 2024, use minimal elements, and basic colors and keep your ideas simple.

Glassmorphism

Glassmorphism is a glass effect that gives a site depth and visual hierarchy to the user interface. The style is suitable for focusing attention on content that needs to be unusually highlighted. The design technique is especially relevant in the development of logos, illustrations, or individual sections.

Illustrations

Another 2024 web design trend is the use of illustrations to hold attention. The trend isn't new, but it remains consistent and has been among the best solutions for years. Images can be used in a unique style - collage or abstraction.

Graphic elements in the collage style provide a picture with a pleasant feeling without focusing attention around it. Filters, tints, monochrome and other elements can be added to the photo to harmonize with the overall design.

Abstraction is characterized by organic texture, which can be created with paper and pen, scanned or written in a separate program. The main feature is the addition of different textures and irregularities (ink, paint, silkscreen, etc.).

Neomorphism

A trend that is leading the way in 2020. Today, neomorphism is gaining popularity again, which is due to its creativity and appeal. The style is modern and realistic, visually pleasing to the user. He differs from other trends in web design, it does not have a clear contrast, differentiation, it is difficult to navigate the site for those who have poor eyesight.

Selecting any of the trends is important to focus not only on attracting people to the site, but also on the ease of viewing, accessibility. Neomorphism can be applied in 2024 when designing websites, but it is better to insert elements where it is really necessary and important.

Retro Futurism

Retro design is probably a popular trend year after year. It helps make a site stand out easily, the style evokes nostalgia in the user and is considered the most effective. An unconventional user experience is achieved with a combination of futuristic components and retro style.

Retro styling is suitable for designing corporate websites, portfolios, stores, blogs of all sizes. Proper implementation will help attract more users and stay creative in today's world.

Y2K inspired design

Y2K is the result of combining the early Internet era with the forward-looking excitement of the turn of the millennium. Although more than 20 years have passed since the 2000s, website design in 2024 still refers users back to that time.

The revival of the Y2K aesthetic, which began in 2020, has even more popularity among designers today. It creates a sense of nostalgia and surprises with vibrant colors and imagery.

The most popular Y2K elements:

• Mixed multi chromes 
• Images and colors in the negative
• Low-quality computer graphics
• Bubbles and splashes

Y2K designs also utilize animated elements. For example, flashing text, scrolling marquees, and rotating graphics.

If you're looking for website design ideas in 2024, try Y2K. Think of a cybernetic future to create your own interpretation of this aesthetic.

Social proof

All people want to get more proof, trust a site or other site. This is an important part of building a relationship on many levels. The website is often the first location of a brand and customer connection, so trust has to start there. In 2024, the trend for social proof is especially relevant, so it's appropriate to add stats and other information to the homepage and other pages.

Ultra Minimalism

This is a simplified version of traditional minimalism, but some designers find it relevant to leave sites with only a squeeze of the most useful stuff that needs to be displayed. The "ultra-minimalism" trend will be useful for improving the user experience and reducing page load times.

Emphasis on product photos

Photos have begun to dominate our lives more; they have begun to sell themselves, which is especially important in e-commerce. In 2024, photos will become the center of attention, regardless of the field, whether it's cosmetics, clothing or furniture.

Using photo accents for a website will give a person a quick understanding of the product and its features. Sales from this will increase, because there will be no need to search, look at all the pictures. Everything is immediately visible when you go to the site.

Text and image overlapping

Website design trends in 2024 will, one way or another, involve overlapping text and images. This approach emphasizes the user's attention to the right design elements while maintaining compactness.

Instead of a separate image and text, the designer overlays one element on top of the other. This approach creates a sense of website dynamism and focuses the viewer on the text. 

However, the overlap should be used thoughtfully and purposefully. A balanced composition is important to ensure that the design does not appear cluttered and overloaded.

Gamified design

In 2024, this design will be seen more often than usual, so the trend is sure to be popular and in demand. Gamification is a good solution that adds human emotion. For example, after going to the home page, the user immediately gets a unique experience, do not forget it, working with the content on the page.

The gamification trend is not just fun, but an ingenious solution that allows more interaction with the user.

Typographic layouts

The biggest plus of modern web design is the ability to integrate multimedia features. They allow text, photos and videos and other elements to be placed and concise in one composition. Modern designers in 2023 often abandon multimedia in favor of text-only layouts.

Typographic layouts help make a website look minimalist. Unusual text structures help make a project as attractive as innovative visuals.

Re-adapting a 404 error

Error 404 - the pain of any site and the place where the user goes if he can't find the necessary information. Developers, on the other hand, use this page as an opportunity to add uniqueness, graphics or other solutions. In 2024, the emphasis can be on entertaining information.

The 404 page will encourage a person to stay on the site because there will be a unique animation or mini-game with interactive engagement. This gives some positivity and web designers need to take a closer look at implementing the idea.

Modern web design is characterized by a lot of ideas and developers do not need to consider all trends when working on a project. Notwithstanding this fact, adding 2-3 important components or focusing on subtle details can significantly improve the UX of the product being created, which will give an increase in engagement, traffic and clicks with a call to action.

It is likely that in 2024 designers will put more effort on the accessibility, smoothness of the navigation bar. At the same time, more innovative and unconventional trends that improve the user experience cannot be ruled out.