One of the key tasks of graphic design is to make the site attractive and memorable for the client. Due to the high competition and design quality of different sites, the company has only a few seconds to make a good impression.

The consumer expects a beautiful appearance, but at the same time wants to have fast loading times, the ability to scroll through the page and copy content, attractive images and well-designed offers. That’s why today the concept of graphic design is somewhat beyond the scope of visual display.

Loading
Each graphic element creates additional page load time. Therefore, design is closely linked to providing high performance. When creating graphic design, we take care that the site server features are sufficient for fast loading.

Ignoring this indicator will lead to a decrease in traffic. Over time, the site will fall in the rankings of search engines and completely cease to be popular. Here are two facts to prove this:
• sites that load up to 10 seconds or more have a failure rate of 37%;
• about 80% of customers will no longer visit a site that loads slowly.

Therefore, a mandatory part of the development of graphic design is testing the download speed. The Merehead team checks this mark after implementing each new item.

Popup windows
Recently, the addition of pop-ups has become very popular. In many cases, they really make the site more attractive. They instantly attract attention because they often contain short but very important information.

We often experiment with this element. First of all, in this way we highlight the information that the client needs to get acquainted with the principles of the company or order services.

But we have clear restrictions on their quantity and frequency of occurrence. First, over saturation increases load time. Secondly, they can be annoying for the visitor.

Visual saturation
The basis of graphic design is fonts, colors, shapes, geometry and other similar elements. For the site, this is the same as for a person hairstyle and clothing. There will be no introduction if the appearance is untidy, and in some cases even if it does not correspond to the latest trends.

Graphic Design and Psychology

Market leaders often turn to psychological subtleties when organizing the UI and UX design of their brand and the site itself. Each element must be conveyed to the user so as to get into his head. Because graphic design is not only a creative part, but also a study of user behavior.

Our team often applies various psychological principles and laws of perception to design, which provide simple and attractive interfaces.

Mental models
The process of creating website templates requires an understanding of consumer behavior. Moreover, the designer must know what is intuitive for the user.

Mental modeling involves understanding how exactly the user gets to know the company by copying templates into his subconscious. The essence of the method is to describe the user's actions.

For example, any material is divided into paragraphs, has selections or pop-ups. This is an analogue of the way of writing books that everyone read in childhood, school, or even nowadays. The perception of modern sites is largely based on the principles that are inherent in writing fiction books.

Restorff effect
It is the effect of isolation. The point is that a person better remembers an object that stands out from a number of similar to each other.

When creating responsive design, very often you need to focus attention on a certain point, which is mixed with other visual elements. To do this, we use a different font, shape and color to significantly highlight this point.

Visceral reactions
On any quality site there is at least one visual element from which it is impossible to take your eyes off. Few can explain for themselves the reasons for this involvement. Psychologists will say that the thing is visceral reactions - the mechanisms of the subconscious.

The essence of the reactions is that they are not just connected with beautiful pictures, but cause an aesthetic impression. This is more than just a positive attitude.

Airbnb is a reputable company but needs to be supported. One method was to implement these reactions. On their mobile website, they displayed exotics from different countries (for example, the Grand Canyon in the USA or the mesmerizing view of the statue of Christ in Brazil). At each visit, the user is delayed on the site to view these images.

Colour
The psychology of color has long been known, and it invariably forms the basis of graphic design. Each color is associated with some kind of emotions and experiences. For example, blue is security, honesty, peace of mind (Facebook uses it), red represents energy, activity, actions (the main color of Coca-Cola).

To choose the color, we study the objective of your company. If it reflects the multi functionality of a service or product - a lot of colors are used, if you need to emphasize status and authority - dark colors are used.

Geometry
Shapes and lines are a separate science in relation to graphic design. Mixing some shapes, choosing a general direction, a variety of geometries greatly influences the first impression and the layout of the site.

Some say that the message of a certain figure is no longer as important as their consistent use. Merehead graphic designers will answer the opposite. Geometry also reflects the idea of a company or product, as does color.

Rectangles symbolize balance, efficiency, stability. They have become the backbone of companies like Microsoft, Dropbox or Infiniti. Clouds, or simply rounded elements are associated with creativity, dreams. This style is used in Sound Cloud.

The principles of our designers

Very often business owners complain about some graphic designers from PSD mockups. Often this involves hiring inexperienced professionals or even freelancers. The Merehead team adheres to special principles for creating good graphic design, regardless of the type of project:

We do not design for ourselves
In the context of graphic design, the phrase “do it yourself” does not work. In this case, it is necessary to create for the end user, taking into account precisely his needs. We communicate with the target group, create characters and analyze their expectations from the design.

Abstraction from the forums
The study of trends and main tendencies is based on the activity of market leaders. We study the opinions of various designers on the forums, but do not take them as a basis. The goal of our employees is to create a product that will delight the user.

Aesthetics and customer understanding
When creating graphic and logo design, we evaluate its functionality. How will the consumer use the site? What are his goals? What conclusion will he make? What problem will be solved during the first use and with the hundredth?

Layouts, layouts, layouts
Do not believe those who promise to create excellent graphic design the first time. Even the most experienced specialist can go through hundreds of layouts before choosing at least one. And for this you need to have many radically different ideas.

Do not think that it is long. Such work leads to a unique and attractive design that business needs.

Drafts
Our designers are neutral with every idea. Having created the layout, we simply describe its pros and cons. You can ask to combine several solutions from different layouts. Thus, it is possible to find the best sketches and implement them in the design.

Checkup
Even if the graphic design is ready to launch, and you approve of it, our staff will conduct at least one more test. All deficiencies can only be seen with repeated checks of work.

We offer our services to companies of all levels. After meeting and analyzing your business, our team will provide you with graphic design options and implement the best ideas in a finished project.