How to Design a Website for a Bike Shop?
The bicycle industry has expanded rapidly in recent years. According to Persistence Market Research, the global bicycle market is expected to grow by up to 38% by 2024. It's a very profitable business industry, so if you're interested, this guide will help you figure out where to begin.
Before starting your business define your budget. You will probably need some loan to open your bike shop. It will be better to think about small business loans, which sometimes are hard to get. In that case, Sofi.com’s online banking solution can be a better choice.
Website is another essential tool you will require. It boosts the authority of the business and helps to organize sales. In this process, you will need helping hands. If you are a startup with no team, you can hire virtual assistants to help you with your website design, online shop creation, etc. Today lots of platforms offer VAs with different skills. You can compare Virtual Assistant websites from the UK and pick the best one for you.
Before jumping into the bike shop’s website design trends, let’s emphasize one very vital thing that often is underestimated.
The product’s packaging design and quality are important too. No matter how outstanding and appealing your product is to buyers, you can get a lot of bad feedback if they receive a damaged one because of a low-quality custom mailer box.
Today it’s possible to combine quality and a good look of the package and escape problems while shipping. You can even design and then order custom mailer boxes according to your product’s type, size, brand colors, and tone of voice.
Website makes your business bold so it should be perfectly designed. Here are some tips to improve your bike shop conversion rate and the authority of your website.
High-quality images can improve the user experience which is essential from the perspective of SEO. Hence, do not undervalue good quality images and don't skimp on a good photographer․
Research at 3M Corporation found out that humans can process images 60,000 times faster than text. So high-quality images on your site are critical for capturing and holding the user's attention.
Keep your website’s design neat. Try to keep search criteria easy to navigate for potential buyers, and also put filters in a visible place․ For example, if you want to sell a cruiser bike, put in this page filtering criteria like gender, style, color, speed, size, etc.
It will be perfect to show the ranking, review, and quantity of sales under each product.
Be cautious while using colors for your website design. Don’t be navigated according to your test․ Your primary and secondary colors should complement each other. So, be aware of how colors interact with one another, or simply follow the advice of your designer.
“Better to see something once than to hear about it a thousand times”. Over the last few years, video has become a valuable component of marketing strategies. A very short and to-the-point video can impact your audience.
Showing a cyclist riding the bike, enjoying the process, and feeling comfortable will definitely increase your conversion.
The average time spent on a mobile phone is rising year by year, so it will be perfect to make your website mobile and other tablets friendly.
You can do some mobile-friendly tests to be sure you are to the point. Mobile-friendliness is one of the ranking factors, so keeping your website mobile-friendly will also benefit prime SEO perspective.
Websites without About us page’s look a bit naked, don’t they? Keep it short and tell your end-buyers about your story, your business vision and mission, emphasize why your product is the best match for them. It will be perfect to have contact information in this section and photos of your teams of founders.
As you see, having a bike shop is not easy, there are lots of details you should take into account before starting to design your bike shop. Think about your business perspective, have a clear business plan then start designing your website. Keep it simple and professional and you will succeed.
