$240 trillion: this is the annual global turnover of assets and funds of all kinds - stocks, futures and options, cryptocurrency and fiat - on numerous Forex platforms. Proven brokerage companies have conquered narrow niches in this market, using different options - White Label solutions at the start, further on, with business expansion - native platforms with original code and individual selection of tools for business processes depending on the type of brokers' work and traders' participation.
In order to launch a full-fledged platform, it is necessary to select the target audience and country, clarify the terms of jurisdiction, obtain a license, form a liquidity pool and integrate payment protocols. Since Forex is a risky enterprise (up to 80-90% of new participants who do not know how to choose leverage and strategy suffer losses in the first year of work on the exchange), clear terms of risk management should be prescribed depending on the type of marketing. Adjusting the interaction of back solutions and UI/UX design, protocols, integration of social networks, messengers and YouTube, Discord and other communication systems ensures the quality and smooth operation of the platform.
Considering the fact that novice traders work on mobile devices, it is necessary to connect hardware systems for a stock trading app, a browser version for a standard PC or under the fail-safe macOS or proven Linux. The market landscape determines the type and functionality of the platform, the types of trading and economic instruments and the demographics of the CA (age and income, risk appetite and experience). Often the geographical component influences the number and types of fiat or cryptocurrency pairs used. Among the proven platforms we note MetaTrader 4 and 5 versions, Quadcode with clear and diverse tools, convenient cTrader. How much it will cost to open a brokerage company depends on the totality of the components.
Suppose that 30 thousand operations are performed per month, the cost of servicing each one is $2 on average ($60 thousand of current expenses), generating a profit of $5. Gross income is $150 thousand. $12000 is spent on fixed costs (labor, rent of premises, White Label and servers, commission expenses). In total we get:
We will decode step-by-step in the following examples.
Profit margin on marginal profit = (($5— $2) / $5) × 100 % = 60 %
BEP (gross profit to break-even) = $12000 / 60 % х 100 % =$20000
BEP (number of services) = $60000 / $5 =12000
It means that in order to reach the break-even point of a Forex trading company, 12 thousand operations have to be carried out. Each of the subsequent ones will bring a direct profit of $3. The break-even point in this case will be equal to $20000. Profitability in this case is equal to the quotient of net profit and gross income, which for this example is 52%:
Clearly, this is an approximate calculation, because for a detailed one you have to compute the spread size, commission service, brokerage fee, difference on key currency pairs - what is hidden in the current cost indicator. But it is impossible to plan for long-term profitability and scaling without such a basis, selection of the type of financial model - A with the type of activity as an intermediary between serious interbank representatives and traders (with subcategories STP, ECN and DMA), B with DD trading mechanism as a counterparty and strict control over transactions or flexible Hybrid, where risks are diversified and clients' transactions differ depending on their experience and status.
After launching the platform to increase ARPU and LTV, you need to first provide the broker and trader:
Order execution speed and volumes, interaction with payment systems and aggregators affect the attracted liquidity, so the back office must interact with the interface in a clear and lightning-fast manner, forming a unified whole in the operating environment. For this purpose, the back office provides modules for communication with clients and audiences for marketing and sales, generation of reports and affiliate partners, dealing and invoicing, evaluation of participants according to KYC and AML parameters.
Speed of payment solutions with payment and revenue generation in dozens of ways will bring together traders from 10-20 countries. Data protection and encryption protocols should be under special control for cross-border transactions, taking into account the risks of counterparties and the volatility of assets, the likelihood of cyberattacks. Fault tolerance is directly related to the updating of functionality, so this aspect is necessarily taken into account in the business plan of the brokerage company, including it in the group of fixed costs.
In Mauritius the license is obtained in a quarter, if there is a capital of $18 thousand. The price of the service is up to $25 thousand. In Seychelles similar terms, but there must be a capital of $50 thousand and the price of licensing reaches $45 thousand. It is easiest in SVG and Comoros - in three weeks the owner opens a brokerage business without specifying the size of the authorized capital in SVG and having assets of $50 thousand in the second region. In Vanuatu, an extended license is issued on condition of having $50 thousand. Therefore, offshore is significantly more profitable than registration in the U.S., where a brokerage company must have at least $1 million of capital.
The factor of territorial location must be taken into account when asking how much it costs to open a brokerage company. Depending on the amount of capital and country, licenses are divided into category A ($20 million), B ($100 thousand), C ($30 thousand) and D ($25 thousand). A separate license may be required for traders who invest assets of other individuals.
It is difficult to explain the values and benefits of business ideas without positioning in the Forex market like a “red ocean”. Press releases and newsletters, streams, e-booklets, webinars and videos of varying lengths - information that will help retain customers already attracted. Special attention to affluent and wealthy Muslims who require an Islamic Shariah compliant trading account.
Forex brokers profit from commissions, swaps and spreads as counterparties and mentors by providing VPS services. Their income is part of the brokerage company's profit. Therefore, in the absence of experience, it makes sense to resort to the WL model, which is 3-5 times cheaper, has a launch time of up to 2-4 weeks and a debugged CRM with a thousand tools in the functionality. Rent with a price tag of $2-10 thousand is significantly different from native development for $40-60 thousand with an added cost of CRM of $20 thousand.
A form of hidden advertising is the offer of testing for participants: a well-designed platform will demonstrate the advantages and give the opportunity to eliminate deficiencies before the full launch. A trader should understand what the abbreviations for DAY or GTC, IOC and FOK, GAT or GTD orders mean. The algorithm of combining prices and spreads, expiration dates and restrictions results in the variants MOO and LOO at opening, MOC and LOC - at closing of the trading day.
Additionally, conditional orders are built into CRM to prevent losses, stop-loss and limit orders that compare the stop-loss and the desired price, and then open an order when the desired price drops. The sliding option involves going into both regular and limit orders, one type of which is the PEG. Paired OCO and combined OSO with one master and several linked orders are designed for optimal profit. Connection via API to liquidity sources using a clear protocol simplifies integration and allows other brokers' payment systems to be developed on its basis.
ITCH and OUCH protocols are used for order management. ITCH transfers quotes in real time and performs contract confirmation, while OUCH sends orders and receives confirmation of acceptance. Sometimes a couple of seconds makes a big difference, as the tick size varies greatly from exchange to exchange. The FIX API toolkit is also in demand, as it can be used to trade equities and derivatives according to clear algorithms with increasing scalability, while gaining direct access to international markets.
Order accounting in the format of hedging and netting, easy setting of stop loss and take profit, their execution in TWAP or immediate mode, on demand or market rate, evaluation of trends by market depth for selling or forming pending positions - all these tools should be understandable and be “at hand”. Analytics and indicators working in one bundle adapt the trading process, forming average and step-by-step dynamics.
In standard charts, graphical objects in the format of “candles”, lines and bars are used, supplementing them with timeframes, which are adjusted to the chosen trading strategy (hour, day, week or month). OHLC charts and tick intervals clearly show the current situation. The built-in robot advisor offers recommended stop-loss and take-profit parameters, but the trader can set his own, based on assumptions and calculations, assumptions and experience.
It is better to specify the leverage size for beginner traders in automatic mode not higher than 1:10-25, increasing the threshold when making several successful trades. Otherwise, a trader will consider the loss of funds at leverage of 1:100-500 as a fraud, which will destroy the desire to engage in Forex trading. If a trader or broker knows MQL5, he can create his own trading bot, indicator or script using a library of reference solutions of the same type.
Cooperation with PoP connects different types of markets to the functionality, which increases the amount of available liquidity to finance transactions, thereby increasing the competitiveness of spreads and reducing the financial risks of counterparties. Fast communication and availability of market tokens, offering OTC and connecting SEPA, SWIFT or Faster Payments, availability of stablecoins with USDT and XRP, ETH and BTC cryptocurrencies for exchange to the client account currency stimulates the growth of resilience to volatility risks. It is good to have different accounts in correlated currencies connected to a single multi-currency margin account for portfolio diversification.
Meanwhile, the trader wants to buy derivatives on winter wheat grain at 550 cents per bushel for $27.5 thousand, rightly expecting that the price of food due to hostilities in a number of countries with black soil will rise. Therefore, the netting table will look like this:
Types of goods | Unit of measure | Price per unit, USD | Total number | Amount receivable/payable, USD |
Gas | 1000 м3 | 4900 | 80 | 39200 |
Wheat | bushel | 5,5 | 5000 | 27500 |
Difference | 11700 |
The derivatives (futures) exchange must pay $11,700 and sell 5,000 bushels of winter wheat at the current rate. This simplifies operational transfers and increases the security of funds transfer. Such aggregation is used on exchanges to reduce risk in contracts. This technique is also used on other asset commodities, including commodities, fiat and cryptocurrency, tokens and fintech solutions. Such offsets are used by cTrader, MetaTrader versions 4 and 5, DevExperts, programmers of B2Broker, Merehead and others. The non-custodial Primex protocol, designed for interaction between brokers and traders, owners of exchange and reliable OTC liquidity pools within spot trading, is in demand.
Understanding the concepts and techniques to build and launch a Forex broker website, planning a roadmap, a business plan with break-even points, smart and thoughtful licensing is the foundation for a successful business idea. Careful selection of tools for CRM, including back office and charts, netting and non-custodial protocols, clear and fast work on contracts and orders - this is a joint profit for the platform owner, attracted talented brokers and traders.