Best Color Combinations and Schemes for Websites 2025
For people, the choice of colors in clothing reflects their mood and personality. Similarly, color trends on websites often reflect our collective reaction to an ever-changing world. In 2025, this trend will continue. Some companies will opt for saturated colors that uplift site visitors. Other brands will seek harmony in soothing neutral tones to evoke a sense of nostalgia and safety for users.
Keeping up with the latest trends and public sentiment is very important. This is how companies emphasize that they are on the same page with their audience and help to deliver the right message to consumers. Today we predict what colors will help brands stand out in 2025.
Monochrome is one of the easiest techniques for creating a color scheme. The designer chooses one color and combines it with shades from the same palette.
A second slightly more complex approach is the complementation scheme. The designer chooses one color from the color wheel and combines it with another that is on the opposite side of the palette. Such combinations are interesting, but when using them, you need to keep a balance. Ideally, one color should be dominant.
The last scheme is triad. As it is clear from the name, here 3 colors are combined, but they are not chosen randomly. Colors in the triad are chosen so that they are located next to each other at an interval of about 120 degrees. Adhering to this rule, you will get a beautiful color combination.
Noxious colors have become a trend in 2024. Although some people consider them “tasteless”, the neon fashion has caught on. And is likely to remain in the trend of color schemes for websites.
It's a big plus that neon colors help to express boldness, creativity, and novelty. We recommend keeping this in mind if you want your brand to be associated with a rebellious image, or if you are targeting a predominantly young audience that is “brewing” in the same energy.
Neon colors can and should be combined with each other. Either combined with basic black, white or gray. It is essential not to overload the visitors.
This example uses a combination of neon green (#A3EA71) and pink (#FA64B5).
And here's how the bright pink color is complementing the deep shade of cobalt blue (#2628DD).
Vibrant colors, help fighting against fatigue. These colors awaken our senses and definitely draw attention to the site.
Major brands like Nike have already started experimenting with bright hues in 2024. While these “dopamine” colors aren't as edgy as neon, they're also eye-catching.
Thus, we can guarantee that the trend of white websites will continue this year as well. Don't overlook it if you love simple graphic design and make a connoisseur of good taste.
While black and white is nothing new, talented web designers will find a field for exploration and experimentation here.
For example, large typography is visually more appealing when they are expressed in these monochromatic tones. The black and white style can serve as an anchor for new experimental trends. You can play with spectacular shapes, unusual fonts and bold typography without falling into excess.
Metallic shine takes boring gray to new horizons. If flat gray backgrounds used to be considered taboo or looked like an unfinished layout, now they are gaining popularity.
This lunar tone is successfully coming to life in typography. Fonts with metallic 3D effects are coming into fashion as part of the general trend towards futurism. Perhaps the moon and stars theme will inspire you when designing your website.
Here, let's explore these color trends in detail.
In WGSN palette you will find a very peculiar warm color . It stands out for its restraint and honey tones. The designers draw on various elements related to nature - sunflower, honey, wheat, skin color, etc. It is a natural and organic color that we have no doubt will be frequent in many website designs.
Future Dusk represents something between deep blue and violet. These are the colors of mystics, night, tranquility, space. This shade is suitable for sites with futuristic design. By the way, it combines well with metallic gray, another trend of 2025.
In the opinion of experts, the color Cherry Lacquer symbolizes the trend of escapism and self-assertion, as well as the desire to delve deeper into one's own emotions.
However, in this shade of turquoise you can also read the notes of neon. Therefore, it will perfectly complement the websites of companies that develop digital products.
Refreshing turquoise makes websites look modern and definitely attracts attention. Note how well turquoise is combined with the peach shade in this example.
According to experts, it can cause nostalgia in Generation Z and Kidlets. Therefore, if the audience of your site fits such parameters and you like calm turquoise, we advise you to take a closer look at this shade.
Transcendent Pink is a universal color that will suit companies working in different niches. It can be equally appreciated by consumers of different countries and ages.
Here's an example of how successful the sandy pink color was for a luxury car brand.
In the overall 2025 range, where calm and balance prevail, the rich scarlet color will definitely be the cherry on the cake. It will fit perfectly with the “dopamine” designs we wrote about at the beginning of the review.
Remember that each color has a specific psychological impact on a particular audience.
In fact, according to the research, a lot of women and men associate the color blue with reliability and stability. It is the perfect color to build trust in your brand. Companies like Microsoft and Facebook use it. Yellow, on the other hand, doesn't inspire trust in adult users, but is often liked by children.
Colors are a key aspect of any website. They help the user distinguish the most important elements from the less important ones. Therefore, when determining the color scheme, you should focus more on simplicity rather than using a complex, “moving” combination of colors.
It's definitely worth using strong color accents on buttons and other key elements for users. This will allow them to respond faster in places of interest (e.g. call to action button).
Play on the contrast
Contrast is one of the most important aspects of a good interface. You use it to highlight the most important and functional elements of the layout. If you don't take this into consideration, you may prevent your website from properly guiding the user and they may leave the site. Also, don't forget about people who have vision problems. Large contrasts will be especially helpful for them.
Tip. There's a sure way to check if the contrast on your page is correct - use screen blur. If you look at your website after using this effect and you can still distinguish where the key elements and buttons are, then you have chosen the right contrast.
Golden Ratio 6:3:1
Balance in all areas is the key to success. In website design, the situation is no different. 60%, 30% and 10% is the best proportion in the use of colors. This means one dominant color (60%) and one complementary color (30%). The third contrasting color should occupy about 10% of the space and highlight only the most important elements.
Creating a website is like choosing clothes that reflect your mood and message. Color trends in 2025 offer us a wide range of options, from bright and bold to nostalgic and soothing. For this reason, designers will have a large field of experimentation to express the uniqueness of their brand.
