Artificial intelligence (AI) has moved far beyond laboratory demonstrations and highly specialized applications. Today, it is being integrated on a massive scale into global technologies and products.
For businesses, AI is already becoming a strategic investment target: by the end of 2024, capital investments in artificial intelligence technologies amounted to $252.3 billion from corporate investors and $33.9 billion from private investors
According to a report from HAI Stanford University, 78% of American and European organizations used AI in 2024, which indicates its growing popularity and widespread adoption in the corporate sector.
According to research by ELON University, 52% of the adult American population used services such as ChatGPT, Gemini, Claude, Copilot in 2025, making LLM (large language models) programs the most actively implemented in the world.
According to market analysis by McKinsey, 92% of companies will increase their investment in the AI sector over the next three years in order to move from pilot projects to large-scale results.
The results of several benchmarks show that LLMs are not only increasing in size or computing power, but also improving in capabilities, especially in reasoning, programming, and problem solving.
According to a study by HAI Stanford University, between 2023 and 2024, AI systems demonstrated growth of 18.8% and 48.9% in the MMMU and GPQA benchmarks, respectively.
In 2024, performance indicators in the SWE-bench benchmark (software engineering tasks/real coding tasks) increased to 71.7% (in 2023, this indicator was at 4.4%).
A key trend this year is that many models are no longer simply universal. There is a growing trend toward specialization for specific tasks, industries, and contexts.
For example, OpenAI's o3 and o3-mini models are designed for more efficient analysis, code writing, and scientific problem solving. In particular, the o3 model scored 87.7% on the GPQA-Diamond benchmark (expert scientific questions) compared to lower scores from earlier models.
In the SWE-bench Verified benchmark (real information about issues on GitHub), o3 scored around 71.7% compared to much lower scores for earlier or less specialized models.
Models are expanding their context windows and multimodal inputs: for example, Llama 4 Scout/Maverick includes both image and text input, supports long context windows (1 million tokens, and in some cases more), and is adapted for multilingual and multimodal tasks. Such models are better suited for domain-specific applications (law, medicine, engineering, customer service, etc.) and are increasingly used in enterprise environments where general LLM performance is insufficient.
In 2026, the performance gap between different language models is expected to narrow as more market players gain access to more advanced computing and data.
Thus, GPT-4.1 provides approximately 21% higher encoding performance compared to GPT-4o and 27% higher performance compared to GPT-4.5.
According to OpenAI's internal reports, GPT-5 makes factual errors nearly 45% less often than the “old” versions of GPT-4 in a set of test queries.
Next year will see even more specialized models, and models trained in specific subject areas will become the norm. Hybrid training methods based on a base model with functional adjustments and retraining will become more optimized, reducing costs and increasing performance. The ability to work with longer contexts and multimodal data will also expand, allowing models to process larger documents, more complex types of input (e.g., video+text+audio), and maintain consistency during prolonged interactions.
In the US and European markets, such technologies have a wide range of applications:
According to data obtained from industry surveys and analytics, up to 80% of companies already use AI agents in their operations and plan to expand their implementation next year.
Salesforce's Agentic Enterprise Index shows that employee interaction with AI agents grew by approximately 65% in the first half of 2025, while the volume of actions initiated by AI agents increased by approximately 76%. This indicator reflects not only the growth in the number of pilot projects, but also the scaling of operational use.
According to MarketsandMarkets, the AI agent market is valued at $7.8 billion and will grow to $52.6 billion by 2030.
Mordor Intelligence experts have calculated the current market capitalization at $4.4 billion, with growth to $18.3 billion over the next five years.
According to ResearchNester orecasts, the AI agent market capitalization is $8.6 billion and will grow to $263.9 billion over the next 10 years.
The use of AI-based agent systems has a wide range of applications:
By 2026, a significant proportion of pilot projects will be specifically implemented in the finance, telecommunications, retail, and corporate IT sectors.
In 2026, generative AI and language models will continue to evolve rapidly, improving context understanding, creating higher-quality text, images, and video, and becoming more useful in real-world applications.
Below are key trends and predictions for 2026.
Metric | Value/Rating | Source |
Global Generative AI Market | $45.56 billion | Datamintelligence report: «Generative AI Market Size, Share, and Growth for 2025–2032» |
Projected CAGR of the Global Generative AI Market (until 2032) | 47,5% | Datamintelligence report: «Size, Share, and Growth of the Generative AI Market for 2025–2032» |
Estimated market size of generative AI in 2025 | $37.89 billion | Datamintelligence report: «51 statistics on generative AI for 2025» |
Market share by geography | North America – 41% Europe – 28% Asia and the Pacific – 22% |
Datamintelligence report: «51 statistics on generative AI for 2025» |
Revenue from generative AI in Europe in 2024 | $3.13 billion | Grand View Research: The size and prospects of the European generative AI market |
Compound annual growth rate of generative AI in Europe in 2024-2030 | 29,9% | Grand View Research: The size and prospects of the European generative AI market |
The data presented indicates both the high current level of technology use and adoption, as well as expectations for rapid growth in the coming decade. According to research forecasts, the scaling of generative AI will grow rapidly by 2032.
According to expert forecasts, the global market for intelligent virtual assistants will grow to $27.9 billion this year, with North America already accounting for almost 42.5% of that total.
The AI segment in smart homes was worth $15.3 billion at the end of 2024, and by 2034, it will grow to $104.1 billion, with an expected average annual growth rate of 21.3%.
In 2025, 38% of US households already had smart video surveillance cameras installed, 33% had video intercoms, and 22% had smart locks.
According to Blueprism, 86% of healthcare organizations report widespread use of AI. For example, 12% of the adult US population report that their healthcare providers use artificial intelligence for diagnosis, treatment, and communication.
Areas and ways of using AI in everyday life:
Companies use AI to automate routine tasks (such as planning and processing customer requests), freeing up employees to perform strategic tasks. In education, AI tools are used for tutoring, creating exercises, summarizing content, and assisting with language learning.
Corporate investment in the AI sector in 2024 amounted to $252.3 billion, a record high. Private investment during the same period amounted to $109.1 billion.
According to McKinsey & Company, nearly 92% of executives at companies investing in AI expect spending on these technologies to increase over the next three years.
Venture capital interest in artificial intelligence is growing, with analytical reports citing figures of $60-80 billion in capital raised for the development of American startups. Leading technology companies such as Microsoft, Google/Alphabet, Amazon, Meta, and OpenAI continue to allocate approximately 15-25% of their research budgets to fundamental AI, model development, and infrastructure (computing power, graphics processors/tester processors, specialized chips).
Key trends driving investment in artificial intelligence development:
When talking about the future development of artificial intelligence, we can identify the following important trends:
Gartner predicts that by the end of 2022, 70% of organizations will be using AI, designed to operate autonomously. This is an important milestone, indicating that agent systems are moving from cutting-edge to mainstream. In addition, small domain-specific models (SLM) are expected to play a more important role than before in agent systems themselves, thanks to their efficiency, cost, and specialization in many repetitive agent tasks.
More details about each of them:
Today, a multidimensional metric is being actively implemented in practice, combining four axes of model evaluation:
This approach helps to bridge the gap between ideal benchmarks and the complex, iterative interaction between humans and AI in practice.
Goldman Sachs experts predict, that by the end of 2025, global investment in AI could reach $200 billion, with the US accounting for almost half of that.
The United States is a major player in AI funding, R&D, and infrastructure development. The public and private sector budget for investment in artificial intelligence is expected to exceed $470.9 billion.
The UK with a share of £21 billion is the leader in AI development in the European market. Italy ranks second, showing active growth in the AI sector. Over the past year, the market volume has increased by approximately 58%, reaching €1.2 billion.
According to the study «Attitudes toward AI adoption and risks in 2025» many company executives around the world believe that artificial intelligence is used in customer service (36%), document summarization (35%), and email composition (32%).
In their survey, «AI Agents 2025» PwC experts note that 88% of senior executives say they plan to increase their AI budgets over the next 12 months.
BCG study indicates that executives around the world cite AI as a top strategic priority and emphasize the transition from experimentation to measurable results.
Key factors accelerating the globalization of AI:
Demand for courses on generative artificial intelligence is growing every day. For example, Coursera blog already has 700 courses in the Generative AI segment for the current year.
Analysis of data from the LinkedIn social network demonstrates the popularity of training within organizations. Thus, in 2025, AI training programs will be increasingly held in 32% of cases.
According to Microsoft's «AI in Education 2025», 86% of educational companies use generative artificial intelligence.
Research conducted by McKinsey and WEF shows that half of company employees will need AI skills in the next two years, which is encouraging employers to allocate budgets for training and retraining their staff.
In 2025-2026, the main areas of training will be as follows:
The main investors in AI education:
In 2026, experts expect corporate budgets for staff retraining to increase. In addition, a growing number of employers will pay for short courses and certification to improve the effectiveness of employees in achieving their targets. Artificial intelligence will be integrated into university curricula as a separate subject.
In the US and Europe, cloud platforms have become indispensable solutions for companies to deploy, scale, and operate workloads.
Experts predict that by the end of 2025, the global cloud computing market will be valued at more than $912.8 billion, of which public cloud spending will account for up to $724 billion.
According to a Google Cloud study, nearly 98% of companies are actively exploring generative AI, and 39% are already using it in a production environment, demonstrating an active transition from pilot projects to real-world systems.
According to MarketsandMarkets, the average annual growth rate of the AI market could reach 30-36% by the end of this decade. Today, the global artificial intelligence market is estimated at $390 billion.
The three largest and most hyper-scalable operators in the world are AWS, Microsoft Azure, and Google Cloud, which already account for nearly 60% of the global cloud infrastructure market. As such, they influence where most corporate AI workloads are executed.
The key role of the cloud in artificial intelligence workloads is determined by the following factors:
According to Google's «State of AI Infrastructure» report, there will be more managed agent services in 2026. Cloud solution providers will expand agent orchestration and security levels (policy control, audit logs) to support agent workloads in production environments.
Hybridization of edge and cloud solutions is becoming an increasingly popular approach. Real-time applications (AR/VR, automotive systems, industrial control systems) will use hybrid models: compact models on the device + a backup cloud for complex reasoning or updates.
AInvest experts believe that prices and agreements on dedicated graphics processor capacity will become more transparent. All companies will negotiate among themselves on dedicated graphics processor capacity and prices for the predictable cost of training models.
Examples of AI use in subject areas where transparency is paramount:
The EU AI Act, adopted in 2024 and phased in between 2025 and 2026, requires providers of high-risk AI systems to implement robust transparency and explainability mechanisms. Gartner estimates that by 2026, 70% of AI projects in Europe will include clear requirements for governance and auditing.
By 2026, transparency and trust will cease to be regulatory factors and become competitive advantages. Organizations that are unable to demonstrate honesty, explainability, and accountability risk losing market access, especially in the EU. Conversely, companies that implement responsible AI systems will achieve higher adoption rates and consumer trust.