Web design is complex and dynamic. It combines many branches of knowledge that have influence on how well a web resource will be perceived by its target audience. If you want the website to look great and have enough conversion, its design in this matter will play a significant role. This applies not only to visual perception, but also to ease of use.
Why should we use the design trends of 2019?
Modern brands tend to maximize the live interaction with users. Therefore, the design of the website must convey emotions. If you want to make it really high-quality, it’s not enough to have good photos. The whole concept should be associated with a certain emotional background. The success of sales through the social network Instagram confirms this trend. Here we can see a certain relation to E-commerce, which penetrates steadily to every social network.
The consumer may feel that he buys a stylish shirt, focusing on it. But in fact, he pays money for the image that is behind this thing – he visually perceives the guy who is dressed in it. For example, for the collection of modern clothing, laconic, but eloquent websites are launched. A vivid example of such can be called Lacoste. This is noted by analysts who are researching the web design trends. The emphasis is on lightness, which is fully transmitted visually. The Association of Lightness conveys a message not only on the style of clothing, but also on the lifestyle. This design is attractive and memorable – it sells!
Non-standard is an effective move!
Web design is a field that will be developing in a rather interesting scenario in 2019. Some visual randomness is trending, but it should not go beyond the general concept. For example, the non-standard placement of information blocks is relevant. As practice has shown, this approach is not an accidental experiment, but a competent solution that warms up the user’s interest. Moreover, even with non-standard accommodation, you do not have to sacrifice your corporate style.
If you decide to use this approach, it is very important to remember that all the essential information should be on the left side of the web page. The reader examines it from left to right, so you need to think carefully in order not to overdo it. Consider this factor when ordering the web design development for your site.
Full-screen video as a convenient and informative element on a website
On the web you can find predictions that full-screen video will take the lead among other components of web design in 2019. They are informative and convenient. The user does not have to scroll the page from top to bottom to see the information of interest. He can watch it in the video you provided.
Previously, the videos were already in high places of popularity, but later they faded into the background, as mobile devices hardly displayed websites. Much weight influenced the fact that the load speed was minimal. Consequently, the conversion decreased. Now, a lot of developers try to take into consideration this problem.
Geometric shapes as freshness and originality of web design
The use of various geometric shapes in web design is not a new trend. It began to appear around 2016, and then began to gain popularity and continues to do so in 2019. As practice shows, users are very friendly to websites that are designed in this way. Although the more modern effects are getting recognition at the same time, this simple and therefore not so expensive decision would be the best option. A skillful design of geometric shapes will pleasantly surprise the users.
Cinemagraphs as an excellent replacement for boring gif animation
Sometimes cinemagraphs are mistakenly confused with the usual gif animation, but in fact there are tangible differences between these two effects. Cinemagraphs are static pictures that contain only a single dynamic element. For example, it can be a static composition of a table in a coffee house, outside the window of which a taxi goes. This idea will be optimal for the taxi service. You can also invent many other interesting ideas that could be implemented with the help of modern computer effects. Also, it is very important to consider the psychology of web design.
In addition to cinemagraphs, the relevance of habitual animation is not lost. If the first option is innovative, then the second one is usual, tested and invariably effective. Animation is also called gif. Such elements attract attention. They catch the visitors attention and encourage them to familiarize themselves with the rest of the content of the site.
Another actual trend is 3D graphics. Three-dimensional photos are considered to be fashionable, and for good reason. They “cling” and encourage the user to pay close attention.
This trend has not lost popularity for many years. In combination with a well-developed flat design, they visually make a website more expensive. You can use the Google palette for quick and efficient selection.
The use of gradients in web design is a great idea in terms of color. The background of the page with gradient creates the impression of uniqueness and freshness. But be careful. Gradient is a very complex element. Its use requires experience and professionalism. You can often see the inept use of the gradient.
A particularly interesting innovation in color solutions are “blinking” and “vibrating” colors. By the way, designers use also such combinations, which are accessible for people who have problems with vision.
Simple design and unique font
Unique fonts are very popular in the web design industry. Especially, if it is a combination of a unique font and a discreet, minimalist design. For example, Airbnb designed its own font – Cereal. But sometimes the usual fonts can degrade the design of the Internet resource when it turns out that it is deprived of any visual accents. Be careful!
As for the quality unique font, it significantly affects the perception of information by a user. Non-standard, in this case, can be a winning factor that will keep the user’s attention, which means it will be possible to discover information that popularizes your product.
In addition to unique fonts, the complex variants become also relevant. If earlier web designers were of the opinion that the font must necessarily be simple, now they have moved away from this belief. Complex fonts and serif fonts took an important place in the trends of 2019.
Another trend, which can not be forgotten, is variational fonts. Variable letters, which gradually increase and decrease, are attractive to users.
Minimalism and translucent buttons
Not so long ago bright effects were relevant for the sphere of web design in general. And now it is striving for minimalism. The life rhythm of a modern person is dynamic, so he does not have enough time to pay attention to the distracting maneuvers of specialists in the PR industry. He is used to clearly and structurally receive information in the form in which it doesn’t bother him. Therefore, minimal design in combination with translucent buttons is not only relevant from the perspective of trends, but also functional.
Using photos in the center
Photography traditionally holds high positions among the elements of web design. Especially, when it comes to the use of images in advertising of a product. This option allows you to maximally “humanize” the advertising campaign and demonstrate that the product meets a specific need. For example, branded clothing starts to be associated with style and aesthetics. The gadget reminds that the means of communication allows you to listen to music, take high-quality photos, make videos.
Natural and streamlined shapes
There are no straight lines in nature itself. Therefore, streamlined forms, creating the illusion of flexibility, are perceived by a person with much more loyalty. The rounded corners in the elements of web design began to go in the trend last year. Now they are firmly entrenched and actively used even by such giants as Google Now, Facebook, Twitter.
Streamlined lines are particularly successful if they are supplemented by colored drops of very different shapes. This design calms and adjusts to a pleasant pastime when using the website.
UI trends of 2019
It’s not necessary to follow the current trends, but they are really useful to know. Especially, if you face with the design of mobile applications. Among the trends of this industry the most popular in 2019 will be the following:
–Large headings. They make it possible to highlight the main thing.
–Minimalism. Interfaces are simple and as understandable as possible so that people could use the resources with comfort.
–Enough space between the elements, thanks to which the design does not seem cluttered.
–Bright colors, as well as contrasting combinations. It pleases the eye.
–3D elements. Using the correct proportions, you can create their proper hierarchy.
–Gradients. Smooth color transitions are a noticeable trend this year.
–Presence of animation. This allows you to better convey the message and focus the user’s attention on the main thing. We recommend using custom web design that will stand you out among competitors.
It is very important to understand the theory of trends alone is not enough. Their use in the competent and harmonious general concept of the resource should be also present. You should feel it. Then it will be interesting and visually pleasing to users.