2017 and 2018 became key in the mobile apps development. The conceptual vision of this area has changed. If earlier companies considering investing in applications as something secondary and additional, but now it has become one of the base points for a justifiable investment of money. Such changes are associated with high demand for applications.
Recognizing this fact and adapting its business strategies for it, companies have an excellent opportunity to increase sales and acquire new customers.
If you recall the analyst number of free applications downloaded last year, it exceeded the mark of 254 billion. Back a few years ago, in 2012, you could notice a completely different trend. Then the mobile applications just started to gain popularity. The number of downloads was at around 57.33 billion.
Now mobile development is among those areas that are developing most rapidly. According to many experts, the trend will only increase.
Prevailing applications and priority directions of the industry development
At the moment, in the application segment, the following options are dominant:
1. Social networks;
3. The game;
4. Google Play.
There are many tasks for which applications can be used. One of them is branding. Representatives of hotel and restaurant business, trading companies and banking institutions are actively using applications in the process of forming their public image. Now, this is another tool for successful reputation management.
Another important function of many modern mobile apps is the expansion of opportunities for interaction of companies with their customers. For example, here you can even talk about direct marketing. The result is an increase in the level of orders and profits.t
If earlier mobile applications were more often offered to companies-giants or simply large enterprises, now this trend covered also the middle and even small business. Based on those trends that are relevant now, we can draw conclusions about trends that will be relevant to the mobile apps industry in 2019.
Among the popular destinations are the following:
1. The Internet of “smart” things;
2. Further mobile commerce development;
3. Appearance and improvement of applications on demand (for delivery of food, taxi call, etc.);
4. New approaches to ensure data security;
5. Android Instant Apps as a separate trend;
6. The rapidly growing popularity of cloud applications;
7. Accelerated pages;
8. Beacon technology development, which will be subjected to some transformations.
The listed priority trends in the mobile application development industry require more detailed consideration. So, let’s get started.
The Internet of things is becoming more relevant. The branch of the perfection of everything that includes the prefix “smart” is developing. It can function in many ways. The Wezom site gives an interesting example. A person leaves for a few weeks from home and wants that on his return he should wait for warmer water in the boiler. For the owner of the apartment will be unprofitable, if the equipment will last almost a month idle.
Therefore, he puts on the boiler at a certain time, when he should be warmed up. We have not yet gained popularity in the application, allowing to expose such functions. Nevertheless – in some countries, they are already quite in demand.
There is even such a concept – Internet of Things (IoT), which in translation means “Internet of things”. We mentioned IoT in blockchain technology in a business project. The popularity of this segment is directly related to how actively users download mobile applications and use the IoT devices that are controlled via smartphones using the same applications.
Customers who like to shop online can use Internet banking in mobile applications. Even appeared such term as “mobile commerce” (m-commerce).
Companies use this method to collect data and analyze customer behavior. It is predicted that mobile commerce will be extended in the coming years.
Application development on demand
These applications relate to a particular customer needs. For example, they can be associated with services:
2. The delivery of products;
3. The beauty industry;
4. Taxi service;
People often use such applications to meet these needs, because they benefit in the form of convenience, speed, ease of payment, and availability of required services. Sometimes they can be scalable. These factors give grounds to say that the trend will be relevant in the future.
Modern user experience indicates a low degree of trust in mobile applications. Despite the fact that people use them, they do not feel secure in the matter of protecting their data.
There is a high probability that application developers will begin to focus their attention on increasing their level of security in the near future. At the moment, the options of self-destroying messages and encrypted messages help in this matter. What technologies developers can offer in the future, is still unknown.
Android Instant Apps as a separate trend
Android Instant Apps are their own applications, which by their work principle are very similar to websites. Convenience is the basic factor that attracts people in this IT product. Installation of similar applications is not required, and their differences from websites are very conditional.
One of the main advantages of encouraging people to use Android Instant Apps is that they are accessible from anywhere and do not require a personal installation. Running is as easy as downloading any Internet page. Compatibility with any version of Android Jelly Bean is also an important advantage.
Another plus is the opportunity to save space on the phone. Downloading unwanted applications for the user is missing.
The topicality of cloud applications
Modern mobile applications development immediately provides for cloud management. These technologies make it possible to more easily use data that does not involve the internal memory of the smartphone.
Among the most popular cloud applications are Google Disk and Dropbox. However, after them, an increasing number of developers begin to use this technology. Cisco VNI Global Mobile Forecast forecast that by the beginning of 2019 cloud applications will provide 90% of mobile traffic in the world. They also believe that cloud mobile traffic will expand its scale 11-fold.
As experts note, applications based on cloud computing are relevant from the point of view of information security. This is important for corporate users who are afraid of data leakage. As a protected cloud, personal data of corporate employees are protected from risks.
The trend of developing accelerated mobile pages is now more obvious than before. The turning point for this trend was that Google presented the AMP project to the public. Thanks to this technology, the loading of pages into mobile gadgets have accelerated. Also, Google has made a loud statement that they are going to provide an isolated search index for the mobile network.
Such a move will lead to new, conceptual changes in the mobile application industry. Accelerated pages will help ensure that web applications will run faster. And this will affect all mobile devices. The failure rate should decrease in principle.
As for the merits of the AMP project (Accelerated Mobile Pages), they are multifaceted. First of all, the number of visitors is growing. Also increases clickability. Pages get the highest rating, and advertisements become more visible.
The analysis of visitor behavior is simplified, and the failure rates are reduced. It becomes easier to post content. These advantages are enough to talk about the impact of accelerated pages on the sphere of mobile applications in 2019.
This technology is not new. But still, it does not stand still and changes. Therefore, it can be argued that recent trends have transformed it. The vector was set last year.
Beacons become more intimate and understandable for the ordinary user. For them, more useful functionality and applications are created. As for the latter, it can be sources of information, virtual guides and more.
This technology development in the future is obvious, but it will be smooth and measured. Nothing foreshadows the possibility of a technical revolution associated with this tool.
Drawing conclusions about the development of mobile applications in the near future, we can confidently say that this area will become one of the priorities for many companies. Now, this is not a field for additional investments, but an important direction for forming the brand image and expanding the target audience. Also, the mobile applications development is closely related to web developments and their trends next year.
People increasingly order food and cleaning services using mobile applications, they learn important information for themselves. Accordingly, companies take into account such user interest.
The increase in the number of different applications is likely to mean a new round of competition between developers. Users have plenty to choose from – so fighting for their attention will not be so easy.
At the same time, understanding these trends will give modern companies more opportunities to analyze the effectiveness of their business strategies in this direction. And even more, opportunities will be given to you by the right development company.