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21 October 2021

How Much does it Cost to Create an MySpace Clone?

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In order to create a clone of the social network MySpace - a platform with identical functionality and similar design - it will take from 28 to 170 thousand dollars, depending on the complexity, design, functionality and country of the technical partner. In this article, we will tell you what factors affect the cost of creating a platform and what stages the development process consists of. We also recommend reading - ANGULAR VS REACT VS VUE: BEST CHOICE IN 2022.

Business strategy of the project


As with launching any business project or application, building a social network like MySpace starts with defining a concept. You must clearly understand which platform you are creating and for which audience. The concept can be developed independently, which is quite difficult and requires specialized knowledge and skills, or it can be entrusted to a business analytics company or a full-cycle development company such as Merehead.

When defining the concept, you need to:

  1. Make a detailed marketing analysis to understand how your project can solve the problem / task of users, how it can be done best. This can be done through research, surveys, focus groups, statistics and analysis of competitors' applications.

  2. Analyze your target audience. Define portraits of your audience taking into account demographics, behavioral patterns, needs, pains, etc. Create a value proposition and a few key user personalities to target at.

  3. Create a development strategy. It involves the development of an overall product concept with a full set of desired characteristics, the formation of a vision of potential growth in terms of audience and income, as well as the creation of the SoW (technical task) and technical specification of the MySpace clone.

  4. Creation of mockups and prototypes. A mockup is a static visualization of a product design with a medium to high level of accuracy, which helps to choose the right color scheme, develop frames, etc. A prototype is an interactive visualization of a project that fully reflects the desired design and functionality of a social network.

  5. Group focus testing. It helps to understand whether the target audience likes your concept (being on paper in the form of mockups and prototypes).


Once you have a business strategy and a graphical representation of your future product, you can start implementing your clone in code.

MySpace clone functionality


To start developing a clone, you must first decide on the desired feature set. Here is a list of what should be on a social network regardless of its type, niche and target audience:

Registration, login. Usually, the ability to create a user profile is realized via email, phone number or account on Google, Facebook and Twitter. Some social networks focused on anonymity simply ask you to come up with a login (username) and password.

User profiles. In addition to the standard things, such as the ability to enter first and last name, location, education, preferences, friends, etc., you can also implement deeper profile customization. For example, Facebook has a 71 gender selection feature, which indicates a careful approach to the needs of its users.

News feed. When implementing this feature in your MySpace clone, it is advisable to use machine learning to prioritize the display of posts and comments in the user's feed, like in Facebook. This will help increase user loyalty and engagement.

Messaging. Facebook users send more than 20 billion messages every month, which indicates the great importance of this function. When implementing it, we recommend not just copying this functionality from MySpace, but adding some additional features to it, for example, sorting messages by importance, favorite contacts (whose messages will always be at the top), masks (like in Snapchat).

Content publishing. This is the ability to create, comment and share posts and content. MySpace relies on images and audio, since it’s a platform for creatives. But while creating your social network, you can bet on videos or an advanced text editor that will allow you to write articles and repost fragments of someone's text, as well as comment on them.

Search system, filters. Give users the ability to search for people, groups, posts, events, organizations and more by keywords using filters such as purpose (people, posts, news), place, date, content type (text, photo, video), etc. Such filters allow you to increase the relevance of search results, which increases the engagement of people.

Like, share. These are simple things that motivate users to publish their content and interact with each other in seemingly simple yet effective ways.

Geolocation. Geolocation is actively used on apps like TripAdvisor, Instagram, Facebook, Yelp and many other social networks. Users love this feature because it allows you to share your location, search for something or someone nearby. You also need this function for monetization - the ability to target advertising by user location.

Pop-up notifications. People need to be informed about everything important that happens to their profiles. In this case, the importance of information should be determined by the users themselves in the settings panel of push notifications.

Development of UI / UX website design


Having ready-made mockups and prototypes on hands, your technical partner can start developing the UI and UX of your social network. To avoid common errors associated with the design of social networks, follow these recommendations:

Finally, keep in mind that MySpace has lost its lead on social media due to far too big number of ads and an ill-conceived approach to user customization of the platform interface.

Social network technology stack


Choosing the right technology stack for developing a social network usually depends on its niche, functionality, complexity, technical requirements and the developer company. Here are the most popular back-end options for a social network like MySpace:

This is what is commonly used when creating a social network mobile application:

Back-end development of a MySpace clone


If you want the social network you created to work smoothly and not alienate users due to technical nuances, it is important to consider the following aspects when developing your social network backend:

Correct rendering:

Increasing security:

Increasing productivity:

Platform fault tolerance:

Software Testing


Functional testing. Provides an opportunity to make sure that all the functionality of the MySpace clone works according to the specification. This testing is carried out by the QA team. Here is what this check gives:

Security testing. Helps ensure that the platform does not contain any security vulnerabilities that could disrupt the website or leak sensitive user data. Security testers focus on the following areas:

Performance testing. The readiness to withstand the possible load on the site is checked by testing:

Interface testing. This check helps to ensure the proper transmission of data from the server and client side rendering. To do this, the QA team carries out the following actions:

Usability testing. It checks if there are any weak points in the client side of the website, for example:

Release and promotion of your project


To prevent possible risks associated with the deployment of your social network, it is advisable to check:

Additional aspects contributing to a successful launch could be:

Once your social network is ready to launch, it's time to implement a marketing strategy to promote your website. It can include:

Cost of creating a MySpace clone


The cost of creating your own clone depends on two factors: the time it takes to develop the site and the hourly rate of the developers. This is how long it can take to develop an MVP and a complete product.
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