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14 November 2021

Indeed Website Clone – How to Create a Job Board like Indeed?

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Indeed is a world-known job board. It used to scan data from other websites and index all job advertisements, i.e. it was an online vacancy aggregator. Now Indeed is a job board, which 200 million users visit monthly, and its database contains 100 million resumes. In this article, we will tell you how to create an Indeed clone – an online platform with identical functionality and similar design – and how much it costs.

A niche of an online job board


Such giants as Indeed, Monster, Hired, Simply, and Glassdoor are dominating the job board market since they’re using the «everything for everybody» approach. They collect loads of information about vacancies, employers, and job seekers from all over the world every second. It’s very difficult for a new project to compete with them directly.

In these circumstances, the best decision is a launch of a niche startup, which will be aimed at meeting the needs of a specific target audience. You should focus your site on a certain professional area; for example, SMM, blockchain, web design, or logistics. If you concentrate on one professional area, you can create more effective design, SEO, and a marketing strategy. Moreover, it will save you money.

You can find a vacant niche with various online tools. For instance, with the help of Google Trends. Just enter terms (keywords) relevant to the niche you’re interested in, select a region, and the service will plot a graph that describes trends of a search for these keywords. You are able to select the «Jobs & Education» category from the filters, which will improve the traffic relevance.


Requests for jobs in the field of blockchain and VR in the USA over time on Google Trends

Use Google Trends to search for several niches, the popularity of which is growing. Then start collecting quantitative data with the help of Google keyword planner. The service will show an approximate number of search requests per month and a list of related key requests. Another important piece of information is the average price per click for each keyword.




Number of searches and a bid for a click at the «remote jobs» request on Google Keyword Planner




Use this information to estimate how much the attraction of one client to your website costs. Besides, that’s how you can assess the level of competition in a particular niche: the higher the rate per click is, the more competitive the words are, which in turn provides a higher competition in the niche and vice versa.

Try to look for blogs related to your field and such platforms as Reddit and Quora. You can see useful tips from the specialists on what becomes popular and how they’re searching for jobs/job seekers.

Moreover, before making a final decision about what niche to bet on, you should receive as much information as you can about the current players, which are already in the chosen target market. What is their business model? Who are their clients? How much traffic do they generate? Are they growing? Such information is very helpful in searching for growing, but not so competitive niches.

Here are several tools to track competitors:

Monetization of an Indeed clone


Indeed generates most of its revenue from sponsor lists that work like Google Ads with pay per click. Employers post advertisements about vacancies and pay every time job seekers click on their advertisements. The price usually varies in a range from $0.25 to $1.5 per click. The more they pay, the more noticeable their advertisement is. For example, if your daily budget is $50 and the maximum payment is $1 per click, then you’ll be able to get up to 50 responses per day. When you run out of budget, Indeed stops displaying the ad.


Example of setting the daily budget of sponsor jobs on Indeed

Besides, job seekers on Indeed have a possibility to upload their resumes and get a paid subscription that improves their visibility to potential employers, and therefore, the chance of getting the job. The price is $5/day. You can launch a personal hiring campaign on Indeed that is aimed at well-paid professionals.


Cost and description of subscription for job seekers on Indeed

Employers can create a company page on the site and it will enable them to demonstrate all vacancies on one page. They can specify the company description, logo, photos, and more on such a page. In addition, this page can be promoted separately from the Indeed website.


Capability and looks of company pages on Indeed

Moreover, the platform provides employers with the Indeed Hire service. Platform specialists will find and interview potential candidates and choose the best one of them. After that, the employer should approve the candidate. Therewith the employer pays only after he approves the candidate. If the candidate isn’t fit, the employer doesn’t have to pay.


How Indeed Hire can help an employer

Of course, the site has targeted advertising — ads, which appear in different places of the Indeed platform. In particular, these ads are placed on the home screen of the mobile app, on the page of vacancy viewing, on the page of recommended vacancies, and on the application page.


Example of targeted advertisements on Indeed

When launching your clone, you can use a similar monetization model or come up with your way of getting profit from job boards. You may copy the method that other similar platforms are using like the Monster.com monetization model.

Main features of an online job board


You’ve chosen the desired niche and an optimal monetization model. Now is time to define the most important features, which let both job seekers and employers achieve their goals. We’ll divide the platform functionality into two groups for your convenience.

Functionality for employers:

Functionality for job seekers:

Additional capabilities of a job board


If you’re planning to launch a clone in a competitive market, then aside from the main features you also should implement some additional ones not to lag behind or to be ahead of competitors. These can be the following:

Salary calculator. Next to the information about a minimum, maximum, and average salary for a specified position, job seekers can also find out what their market value is. The calculator will request data about the position they’re interested in, location, experience, education level, skills, and other things, and then calculate what salary this person may count on.


Calculator to estimate the candidate’s market value on Indeed

Help with resume preparation. When developing a clone, you can add a feature of professional resume preparation. This can be an automated service, which is doing everything in a certain pattern, or assistance of a pro, who specializes in such a service. Large job boards usually implement both options, herewith the first one is free and the second one is a premium paid service.



A screen of resume creation on the Indeed website


Save and/or hide a job offer. If the candidate likes the position, but he’s not ready to respond to it yet for whatever reason, he can save the advertisement. At the same time, if a job seeker doesn’t want to see a certain advertisement, he can hide it and block all advertisements from that employer.


Features of saving and hiding vacancies on the Glassdoor.com website

Different levels of resume confidentiality. Job seekers don’t necessarily want all employers to see their resumes (for example, job seekers often want their current bosses not knowing that they’re looking for a new job). That’s why some sites have several levels of resume confidentiality. Specifically, Monster allows making resumes public, limited, or private. Public resumes are seen by everyone, limited ones hide contact details and current place of work, and private ones are open only to those, whom the job seeker has specified.

Cost of the creation of an Indeed clone


SaaS solutions


Such software vendors as SmartJobBoard, Madgex, Russmedia Job Board, Recooty, and Monster TMS offer cloud job board solutions in one click. You only need to select a template, set the site, and fill the listing with advertisements. The provider takes over everything else. The cost usually depends on the functionality and place on the listing. For instance, on the SmartJobBoard website, you can get a subscription for $299/month for 10 000 advertisements for vacancies and 100 000 for resumes, or for $600/month — 10 0000 advertisements for vacancies and 300 000 for resumes.

Here are the benefits of using SaaS to launch an Indeed clone:

Drawbacks of SaaS solutions:

When SaaS is a good choice:

Content management systems


You can also launch an online job board with such CMS as Joomla, Drupal, and WordPress. These platforms offer templates and various plugins, which will help you create a site in the shortest time and for very little money: a template costs $0-500, plugins — $0-50 per month, hosting — $10-50 per month.

Benefits of CMS:

Drawbacks of CMS:

When CMS are a good option:

Custom software development


Finally, you can entrust your Indeed clone to a development company or a marketing agency, which specializes in these projects. The cost depends on the project complexity and development company location ($10-100 thous.) You can read more about the cost of website creation from scratch in this article: «Cost of building an e-commerce startup».

Benefits of development of an Indeed clone from scratch:

Drawbacks of development from scratch:

When development from scratch is a good choice:
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