The age of digital art is quite interesting in terms of graphics trends. They disappear sometimes as swiftly as they appear. Nevertheless, some tendencies hold positions for a long time. This means that we can talk about their relative stability, as well as the demand among designers and customers.
If we describe the current trends in this year with a few words, then they can be called “the antonym of boredom and discouragement”. Now, the fashion is brightness, non-triviality and surprise. Sometimes experiments of modern designers may even seem crazy, but the high level of popularity of this or that phenomenon testifies to its recognition among specialists.
So, let’s consider what the graphic design trends will surprise us in 2019.
Such a visual effect became popular last year, and now it has firmly consolidated its positions. It consists in the fact that the image is purposely served as if it is damaged. It is predicted that the “damaged” pictures will continue to capture the world of design, appearing in the most unexpected versions and modifications.
If you analyze the design area without prejudice, you must pay tribute to holography, nevertheless. But you need to make a reservation – it was at the height of popularity a few years ago. Now it’s just one of the trends that coexists along with the others. More holography will surprise no one, despite the fact that it can look glamorous enough.
The doubling effect is also not new. But many designers will see interesting modern interpretations on this topic. High interest in this graphic tool can be observed in the most unexpected variations. One of them is double portraits. The reception is interesting. He “clings” and encourages to view the image after seeing his main message. For advertising, this is very good, because one of the main commercial goals leading to active communication with the consumer is achieved.
The effect has something in common with doubling. But here is used not in a literal sense, a double image, but a two-color light or shadow. As a result, even a simple trivial composition begins to look more dynamic and sharp. There are two options with which the reception is implemented in practice. These are:
• Using two real light sources;
• Splitting of the light channel.
To use this effect, complex technical solutions are not needed. In fact, originality is achieved in a fairly simple way.
Experiments with fonts
This technique covers a variety of design areas, starting with posters and signage, ending with logos, in which experiments with fonts will occupy an honorable place among the best logo design trends in 2019. The font is not just a way to convey textual information.
It is also an element of design that can be interestingly stylized. Understanding such an important conceptual thing makes it possible uses the potential that designer font stylization opens.
Another actual in 2019 reception will be a fading font. The use of negative space is not something radically new. But this is an excellent opportunity to attract the attention of the person to whom the message is addressed. The use of such effects requires great skill. If you “overdo it”, you can achieve the opposite effect. The main rule is not to forget that the font should remain readable.
Continuing the theme of variations with the font, it is impossible to forget that now the trend is a chaotic placement of letters and words. As with the previous method, it is important not to play. Your message to the target audience should be readable. Otherwise, all the efforts made will lead to a result that will simply irritate people.
In 2018, fonts in design sometimes appear in the most unexpected way. For example, perform the function of palisade, through which other compositional elements can be seen. The effect is interesting because it looks original and elegant. The incomplete vision of the picture, hidden behind the font, prompts the person to stop his gaze more closely and look closely. Thus – the designer manages to stop his attention.
The final of the trends associated with the font is the use of letters as objects of real space. Such letters can be in full growth of people who are depicted on their background. The main thing is that these objects harmoniously interact with other compositional elements.
Space in the negative
The use of space in the negative creates interesting visual variations. Subject to professional implementation, this design decision is very kindly perceived by people and causes them a heightened interest. Against the backdrop of the negative space (emptiness), fascinating stories and pictures grow. It can not but capture.
Three-dimensionality in combination with bright colors
Bright design in 2018 is relevant especially. If it is also combined with three-dimensional elements, it can become one of the most advantageous variations. Some experts believe that the trend will be popular in 2019.
Three-dimensional compositions look great on the posters of cinemas. They effectively announce events held in restaurants, fashionable hotels and other institutions. If you aspire to the recognition of your business and the accompanying promotion of events, this reception will be in place.
3D-design in combination with one color
Now you can see a lot of posters on which the background color and goods coincide. The advertised subject stands out only thanks to the 3D technologies that we mentioned in the top web design trends of 2019. It looks very attractive. It seems that the object smoothly emerges from nowhere. And this motivates the target audience to look closely, stopping the attention on your product.
Digitization of handwork
Modern tools for working with graphics objects are so advanced that they allowed moving the usual brushes in Photoshop to the background. Their time has already ended. Drawings by hand are now beautifully transferred to the digital space and complemented by unique effects.
Combining the brightness of colors with gradients
This trend is unique not only to graphic design. She perfectly “lives” in the directions of web design and logo design, not going to surrender their own positions. Rather – effectively adapts to other trends and is combined with them. Experts predict that the gradients will soon be mostly two-tone. It looks pretty interesting. So – will be in demand by designers and their customers.
In addition to images in 3D technology, these animations will also be relevant. They can be a winning option if used in advertising sports shoes and clothing, bicycles, cars – any objects, the use of which is associated with drive and dynamics. The quality animation looks not just spectacular, but also atmospheric.
Along with modern computer graphics, the usual picture will also be in demand both in this and next year. Marketing companies offer bold solutions. It is very important not to overdo it.
If we talk about the techniques that can be used in this direction, then there are a lot of them – starting with body art and ending with the unusual design of the shooting areas. Everything depends on the specifics of the advertising campaign and the product itself.
These two factors and should determine the appropriate techniques in photography. The main thing is that the brightness does not go into vulgarity, and originality – in kitsch or a combination of really incompatible elements.
Using animated retro installations
Retro-style periodically pops up on top of the current trends. Although it does not rise to the top, giving way to technological innovations, this direction does not completely forget about itself. Because in 2019 retro-installations will continue to be popular not only in graphic design trends but also in UI design trends of 2019.
They do not live an autonomous life but successfully adapt to general trends. It is through this that we can see a modern animation, imitating the retro style.
This technique in graphic design is understandable and justified. The retro style of older people is associated with something native and emotionally close. And his modern interpretations attract the attention of young people and cause their interest. Thus, a retro-style adapted to modern times is a win-win for an audience of different ages.
Now in the trend is the so-called fracture effect. Splashes, scratches, rifts and breaks are all successfully used by modern graphic designers to attract the attention of the target audience. And, it is worth noting – they succeed.
No matter how modern methods and methods of interaction with graphics come into fashion, manual work will always be appreciated. Therefore, drawn pictures in 2019 will not disappear from the graphic design industry. Probably, in the future, they will also be in demand. Moreover, they will even enter the top web development trends 2019.
If the manual implementation is combined with computer techniques, this creates unique opportunities for design decisions and actually forms a trend that will be timeless.
Graphic design is an area in which the most diverse trends coexist. Their successful implementation in a particular project largely depends on the skills of the web design agency that you choose.