Latest UX/UI Design Trends for 2024

The trends of UX/UI 2024 are actively evolving, in order to stay on the top of the trends, to get success, it is important to keep an eye on all the changes in design. The approach in 2024 will be slightly different than in the past. We can expect significant changes in UX design over the coming years, from improved personalization based on artificial intelligence to a greater focus on the user experience and accessibility.

Whether creating a website, app or other software, a lot of attention is always paid to design, because it is one of the main aspects that must resonate with the customer. Design will convey the main idea of the product, determines people's attitudes and shows concern for the user. With its help developers connect the virtual and real world, adding 3D, immersive scrolling, etc. In this article, let's take a closer look at the UX/trends of UI 2024, it will help businesses to thrive in the future.

UI Trends in 2024

Using the user interface, it is possible to define the visual side of any good, product or service. It includes the color scheme of the brand, interactive menu design details and other elements that help people to perceive and understand the values of the company, and its main decisions.

UI trends 2024 can enrich the user experience and work with the site or application with the help of visual effects. Let's try to figure out what will be the most popular in the coming year below.

Immersive scrolling and experience

The modern user has a great experience with apps and sites within which they should constantly scroll down. A similar pattern is seen in UI / UX design. However, the pages can not only move downward, but also in depth or on the Z-axis. With immersive scrolling, you can add a distinctive visual effect that adds direction to the 2024 UI trends.

Trending is recommended for the presentation of products or services, but the approach will be inappropriate if the user needs to get a specific product clearly and quickly. If the goal is to attract new customers, to retain attention, then the option would be ideal.

Immersion - it is not only scrolling in the design. You can also use mouse movements, button clicks to get additional reactions on the page. This will help customers to learn more about the product, its UX / UI.

Brutalism

Working with different websites, you may notice that some have big names and large fonts, bright colors and other brutal details. They don't have enough of the classic page design pattern that helps to reflect a unified trend. Regardless, this particular approach helps to create a composition of brutalism that will be leading the way in 2024. The style is not about convenience, it breaks many rules and seems complicated for many people.

Already today, this trend is used on a website that shows solidarity to Ukraine as an independent state with its own culture, history and traditions.



The task of such an example is to have a new designer create 1 letter of the Ukrainian alphabet every day.

Brutalism can be considered the best UXUI 2024 trend, but you need to be clear about when it can be used and when it should be abandoned. For example, the style would be appropriate for a portfolio or for a conceptual brand, a website with hot topics, because the design helps to attract a lot of attention to itself. As an example, you can check out Plain Form, a platform that has experimented with this style.

Neomorphism

Neomorphism takes inspiration from both skeuomorphism and flat design. UI developers are striving to create a visual style that, unites physical and digital interfaces.

The style has a soft, three-dimensional and tactile look through the use of subtle gradients, shadows and highlights. The neomorphic UI looks like you can physically interact with it: press buttons and move sliders.

The main characteristics of neomorphism are:

• Minimal boundaries. To accomplish this, neomorphism uses gradients or eliminates visible borders altogether.


• Soft shadows and highlights. This creates the illusion of convexity and concavity of elements on the screen.


• Tactile realism. The goal of neomorphism is to create a digital interface that feels tactile and real.

Because of its characteristic low contrast, this UI trend faces potential accessibility issues, especially in dark mode.Visually impaired, blind and color blind people will find it very difficult to interact with this style of UI design. Keep this in mind while choosing a UI style for your website.

Glassmorphism

Glassmorphism is a UI design trend in 2024 whose elements have the appearance of translucent frosted glass. The design elements look layered, with objects floating in space and the top layer appearing to be part of the glass.



Glassmorphism adds a touch of minimalism, modernity, sleekness and a futuristic look. To achieve the desired effect, designers use a background blur and a translucent outline that mimics the edge of glass. 

Glassmorphism features:

• An appearance that resembles frosted glass. Icons, buttons, windows and other UI elements appear translucent or transparent.


• Layered style. This gives interface elements a 3D effect.


• Colored backgrounds. Bright, vibrant background colors contrast with glass colors, creating a visible blur around UI elements.


• Shadows. Adding a shadow effect to layers in a layered design, creates a sense of depth and gives a three-dimensional look.


• Border Highlighting. This approach helps define the shape of design elements.

In 2020, Apple included Glassmorphism in macOS Big Sur. Two years later, the style was added to a number of graphics apps and websites such as Canva. Events like these reinforce the popularity of Glassmorphism among designers and set new UI trends in 2024.

3D

The next trend for 2024 is 3D. The direction was and still is popular, but every year there are changes, new potential is added. Elements of 3D can be seen very often in the user interface in the form of interesting concepts, animations, etc.



Modeling is available for use in almost any field of endeavor:

• e-commerce;


• architecture;


• fashion, style;


• business;


• culture;


• education.

Well-known companies are actively using 3D to show customers the benefits of their own product as much as possible, which is noticeable in Apple.

This trend of UI/UX 2024 will bring even more convenience for people, help make websites more beautiful. Exploring 3D models right on the site creates more interest and trust among customers. For example, in the real estate sector, 3D tours of houses or apartments can be used to visualize them. The client can see the object from his office or home, getting a first impression and only then visit the object itself.

Vintage and nostalgia

Already today, the vintage style can be seen in many areas:

• clothing;


• design and interior;


• music;


• print.

It is also being organically added to web design, and will remain a trend in 2024 for the user interface. A few years ago, pastel and bright colors, linear graphics, fonts, etc., were the hallmark of the style. It all came from old magazines and aesthetics of the past. Vaporwave is a manifestation of vintage, which began a movement with electronic music, and afterwards evolved into a visual design movement and fashion. A trend from the 80s, it includes early Internet images, cyberpunk, anime, etc.

Bauhaus style

The Bauhaus UI style is based on geometric graphics, known for its innovative usage of typography and non-functional details. It relies on design elements such as lines, color, abstract shapes and balanced forms.This UI design style is based on the Bauhaus movement, which originated in 1919 in Germany. It created a bridge between art and industry by combining crafts with art.

Key characteristics of Bauhaus in UI:

• Simplicity and functionality


• Minimalism


• Geometric forms


• Asymmetry and balance


• Contrast and harmony

The basic principle of the Bauhaus movement is "form follows function". This principle has had a profound influence on design ever since. Bauhaus stands up for a geometric, abstract style with no feelings, emotions or historical footnotes.

Although the Bauhaus movement originated in the last century, its principles continue to influence UI trends in 2024. Designers are drawing inspiration from its approach to both form and function in order to create the best UI solutions.

Typography Trends

This section collects a range of typography as a single UI trend for 2024. Each option requires separate attention and will help to realize unique ideas when creating a website or other product.

Oversized typography

A good method to show off by moving with the UI/UX design trend. There is an option to apply large headlines or work with typographic design to show clients the essence of the brand.

Frequently sans serif fonts are used in this context.

Bubble typography

There is an opportunity to express your own ideas in form, not just in size, and this trend reflects that perfectly, using rounded and flowing shapes for UX/UI. The most popular trends in 2024 will be mercury and metallic fonts, but there is no limit to the freedom in this direction.

Retro typography

The essence is the use of bright and bold fonts with rounded shapes that look like the logos of old institutions or their headlines.

Distorted fonts

A bold solution, suitable only in a context where you want to direct the user more towards the text itself, rather than the speed of reading it.

Mixing Fonts

Combining different fonts helps not only to combine them, but also to improve the expression, the presentation of your own idea.



Combinations help to emphasize what's important to focus on in UX/UI. It helps to keep up with current trends and be competitive.

Top 7 UX Trends of 2024

There is a broad definition under UX/UI. It's what a person gets when interacting with an app or website. The focus of UX is on methods of solving user problems. Also, good work by developers in this regard helps to get the best design in 2024.

Attention to page speed

Slow movement between pages of a website or application, slow loading are factors that cause people to feel negative. In such situations, one wants to close the platform faster, because modern people are used to consuming content quickly and getting the information they need. Optimization in this case - an important role that will keep up with UX trends 2023-2024.

The task of the designer is to design an interface where optimization will not interfere with the main product, and animations and other media, will not slow down. In other words, it is important to compress graphic data without loss of quality.

Optimized resources are better evaluated by search engine algorithms and get into the priority issue. If the task of the site - to show their content and focus on it, and not to get into the first lines of search results, then the speed can be a bit neglected. In this case, it is better to occupy the users during the loading pages. Instead of a white screen when opening a new page, we recommend doing everything in UX design, add uniqueness and uniqueness to attract attention.

More focus on accessibility

In the near future, accessibility will be the focus and UX combine with each other. Designing products or services with overall accessibility is important, regardless of users' physical, mental abilities, race or culture. All aspects must be analyzed when developing applications and sites, thinking about the needs of the end user.

Accessibility is among the leading UI/UX design trends in 2024. To get a software/site with general accessibility for different categories of people, it is important to consider 4 design principles:

1. Understand and define what may not be accessible to people with unique abilities.


2. Figure out the situations that may exist if all customers can't use the product fully.


3. Involve professionals from different communities when developing.


4. Create different options for working with the design and organize an equal experience for all clients.

Widgets in UX / UI can be used to simplify the work, which help to work with the sites. They give the ability to adjust according to individual preferences, for example, you can magnify the text, the cursor, etc. Interfaces with assistive technologies will help people with disabilities to work without any discomfort.

The WHO has conducted an analysis that shows that 15% of the world's people are disabled and cannot access digital products or services for certain reasons. In addition, the population is aging, more users need access to digital products with hearing, physical, cognitive and visual disabilities.

When designing a site or application, it is important to consider screen readers, speech recognition software, and other input methods. To do this, developers can use simple tools, such as color and contract, that will emphasize important information and make it understandable and readable. Simple language, without jargon will help people with cognitive disabilities.

The goal of accessibility is to guarantee that products, services can be used by anyone, regardless of geolocation, abilities, circumstances.

AI, AR, VR and Metaverse

Modern technology will definitely be enshrined in the UX trends of 2024. With AR and VR, real and digital worlds can be combined so that people visually perceive data exactly as they perceive the real world. Augmented reality would work well for e-commerce services. It can be used to bring products closer to customers, making it easier to choose. For example, IKEA makes it possible to visually represent furniture with its software. This makes it easier to select goods from the comfort of one's own home.

Virtual reality as a separate medium is often applicable in games and its popularization occurred during the COVID-19 pandemic. Today, however, it finds its way into other areas, among them UX design. The meta-trend in 2024 will actively develop, and continue to follow it in the future. A great example of implementing VR in UX/UI is considered to be the website for Douyin Auto Carnival. The feature is that the event was held with full virtual immersion. The site showed an online city with various possibilities, and more than 50 million people were able to visit such an action. The brand itself managed to attract a very large number of potential customers, precisely because of the introduction of virtual reality in UI/UX design.

The use of AI makes it easier to customize and optimize the user experience. Bots, assistants and other refinements are used for this purpose. With AI, it is possible to understand customer requests by providing unique answers using language processing and machine learning. Such an approach will help increase human engagement by reducing support efforts.

Predictive analytics can be used to develop personalized menus, offers that explore user data and conduct behavioral predictions. As a result AI makes UX more accessible, the potential of this direction is very large and suitable for implementation in different ways.

Here are some predictions for the future with the application of AI in UX design:

1. Smooth and intuitive user experience with the ability to predict people's requirements and provide personalized suggestions, automatically changing the design to fit the specific user.


2. Increased accessibility. AI is able to make alternate text under photos, real-time translation, etc. on its own.


3. Improving the VR and AR experience. With AI it is possible to make a much more realistic picture, to create a whole virtual world with the adaptation of the user experience.


4. Modernization of user testing. AI is able to evaluate human input and find popular problems. This approach simplifies the work of developers, and accordingly the design of the site is improved.

In the future, the use of AI will become more creative and interesting, but this is 100% the trend for 2024 in UX design.

Synchronization of software on all devices

Such a trend in UX design for 2024 is characterized by mobility and the speed of life of modern man. Many gadgets, regardless of the time of day are at hand and people always choose convenience to perform certain tasks.

Synchronization of settings, applications and other software between devices is a very convenient and useful functionality not only at work, but also in everyday life. UI/UX design trends in 2024 are also taking a similar idea.

For example, in the Spotify app, you can start listening to audio on your PC, and continue listening to the song on your smartphone or other devices from where you paused.

The trend toward self-care and health in UI/UX design

The pandemic has affected the trend of health care in a global sense, when people had strict limits and restrictions to interact with anything. Now everything is different, there is no quarantine, but it is still important to monitor your own health. The UI/UX design direction of 2024 reflects such a need, influencing the design of apps and websites. This can be seen in the fact that the software helps to know the time spent in a particular app on the phone, and if necessary, additional settings can be made.

Apple has a feature to set the standby mode so that a person is not disturbed during a specific period. Apps for sleeping, eating and taking water during the day are gaining momentum, which speaks to the demand for self-care software. The design of such programs is often calm with pastel shades.





The described trend makes the design field humane and developers try to create attractive software for customers. Simple operation and thoughtful personalization design show users that they are safe and will successfully take care of their own well-being.

More personalization

User experience is enhanced with UX personalization. They include full customization of a service or product to meet the requirements of a specific target audience, the customer. Designers, on the other hand, can improve engagement, retention time and enjoyment of the software by personalizing the experience.

Today's consumers are more discerning than before, demanding experiences that are specific to their individual preferences. It is no longer enough to use one-size-fits-all approaches, any service and product must be tailored to the market and the individual.

With these changes in personalization comes a host of opportunities. It is possible to create shopping experiences, to guide customers to services and products with their requirements in mind.

According to recent research, companies that tailor their offerings to the customer can retain customers more effectively. More than 85% of shoppers believe that personalization is needed in 2024 and with the development of AI, automation, and other technologies, we can expect more sophisticated strategies in development.

The main predictions in this direction are:

1. AI-powered customizations to quickly evaluate and analyze volumes of data to offer relevant options to customers.


2. Multi-channel personalization. Its goal is for algorithms to work across devices and channels, always providing an experience as people use products and services through tablets, PCs, smartphones and other gadgets.


3. Go beyond content. Personalization in 2024 will extend to layouts, external features of a website or app.

UX design with the described approach will become more attractive and rich. Personalization will be suitable for e-commerce, media and news sites, applications for sports, health, travel and tourism sites, training platforms.

Ethical design

Ethical UX design is characterized by openness, privacy and social responsibility. One of the main tasks in 2024 - the protection of personal information, full or partial confidentiality. Developers direct their efforts to create open interfaces and give users maximum control over their data. The next challenge of UX ethics is accessibility. Any digital products, services, goods should be available to anyone.

This direction is characterized by rapid development, because designers, developers want to create products according to trends and modernization of UX/UI. As the innovations develop along with their introduction into ordinary life, this approach will gain more importance. Websites and apps with an ethical design will provide a competitive advantage. Companies that choose this approach will win in the future, attracting and retaining new customers.