All these interactions and immersions in other realities are slightly confusing. Mark Zuckerberg, Sergey Brin, and others are investing in AR, VR and MR technologies, literally since 2011. Why these technologies are future and what you should know from them? Let us see how they really differ from each other.
Virtual Reality (VR)
In a simplified form, virtual reality transfers the user or person to a different, virtual world that was designed by a computer and software. At the same time, the person sees the entire digital world, as if in reality, or rather in a dream. Detailed objects and interaction with them. It is important to understand that Virtual reality completely blocks the existing reality – you see a fictional universe created by someone.
This effect is achieved due to the helmet of virtual reality like PlayStation VR, Oculus Rift, HTC Vive or Google Daydream. In addition, it could be a suit or gloves.
One example of virtual reality is the video game. Imagine that you just became a living member of the well-known old Doom III, Quake or Half-Life, with no harm to your health. This experience is easy enough to try out – just buy the right equipment and upgrade your computer. By the way, your computer performance should be very high and awesome GPU, not, of course, the same as for bitcoin or cryptocurrency mining. Definitely, dive into the article how to build bitcoin/cryptocurrency platform.
Augmented Reality (AR)
Often people confuse these two concepts of virtual reality and augmented reality. It is not surprising. Augmented reality includes our physical reality, only with new elements, hints, graphics or characters. Pokémon Go is a world-famous example of augmented reality mobile application.
Augmented reality is rather considered and created for mobile applications for iOS and Android devices. One of the applications can be the designing of your house or apartment interior. You pick up the phone, choose a sofa and already know how it will look. Accuracy and quality depend directly on the application itself. Similar things will be in the e-commerce trends 2018. Users and experience require more and better apps. By making something new, you can get more from your business, especially if you are an innovator in this direction. Check our articles and find out how to improve your business with AR applications.
You do not need any equipment, suits or helms to feel and try augmented reality out. Just your smartphone or tablet.
Mixed Reality (MR)
The trickiest from this entire list. We will dwell on it for more details. Mixed reality combines the first two realities but still looks more like augmented reality. The person stays in the same physical world but with a small but very important digital addition. To do this, the person needs external equipment, the one that will design and display the graphics. As a rule, the graphics here are much more complicated and this is its key feature comparing the augmented reality. If you have ever used Google Glass, then you know what I mean. By the way, check how much does restaurant website cost.
Probably, the greatest popularity it will find in the B2B industry. Although, imagine the following situation. You turn away from your computer or laptop to the wall and see the projection of the picture on your bare wall. Alternatively, when you are sitting in the room suddenly something falls. Mixed reality can truly create a wow effect on the audience and individuals. Perhaps in the entertainment industry: cinema, music and theater, it will find a real life and will be able to unfold in all its glory. Something like 3D glasses, only much more complicated and exciting.
What, in fact, will make the best impression of this? If you are thinking about creating a digital product, then the choice is wide. Relying on the experience of Merehead, I can say that the trends will clearly have a user perception. The more effective your application, the more you will get.
AR/VR and MR in industries
As we have already mentioned, now all these three types of reality are at the peak of popularity, and in the future, they will only grow. However, which industries are more susceptible to implementation? What is now in the trends and most importantly in what industry you should pay attention if you are an entrepreneur, developer or investor? Read on.
2. Cinema and movies
4. Social networks
6. Basic industry
7. Real estate
Let’s look at the dynamics of the popularity of each type of reality. As you can see from Google Trend, the popularity of virtual reality is growing after the release of a new device.
It is curious, virtual reality, as well as mixed reality and augmented will, indeed, play an important role in our progress and make a new revolution. In medicine, virtual helmets and simulators already allow doctors to train much faster and improve their qualifications. The same goes for basic and heavy industries. Augmented reality is very useful and effective in real estate and design. As discussed earlier, just imagine an application with which you can try on any sofa, wardrobe, and nightstand, anything in your new apartment. All dimensions, sizes, colors fully correspond to reality and show how it will look 100% as if it already exists in your apartment. Similar trends in mobile applications will become very popular.
What’s more exciting is a new kind of communication from a distance. Mark Zuckerberg from insider information has long been developing something like this. Just imagine the possibility of communicating with your relatives, not through a computer or messenger, but literally is being next to them. See their face, their movements. Actually, be together somewhere.