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22 November 2020

Spotify Clone App — How to Create a Music App like Spotify?

Spotify is the world's most popular online music streaming service with 320 million active users including 150 million paid subscribers. Next, we will tell you how this service works, why it has become so popular and how to create your own music clone based on it - an application with similar functionality and similar design.

Spotify Business Model



Spotify Business Model. Source

Spotify is a music streaming service that doesn't require buying and downloading songs to listen to them legally: the user simply selects a song and plays it, similar to watching a YouTube video. You can listen to music on your smartphone, tablet or computer.

At the same time, every time a user listens to a music track, the copyright owner receives royalties, on which Spotify spends about 70% of its income. The royalty amount per track playback varies from 0.006 to 0.0084 (depending on the country, the number of paid subscribers and artist plays, the number of tracks played by a particular author to the number of track playbacks in general on the service for a certain period and many other factors).

The site earns money through Premium subscriptions, advertising integrations and various tools that help artists promote their music and merchandise within the service: setting up an artist profile, obtaining a "Confirmed" status, access to support, branded playlists, etc.

A complete list of services and terms of cooperation available for artists and labels can be found on the Spotify for Artists, the cost and description of paid subscriptions for users  - on the platform's main website.

Target audience of your application



User persona of Spotify music streaming. Source



When Spotify launched their service, they targeted two audiences:

In 2008, it was a winning strategy, as Spotify had almost no serious competitors back then, so you could simply create a quality music streaming service and use ads to show it to as many potential users as possible.

Now the situation is different: the new music streaming service needs to compete with Spotify, Apple Music, Google Play Music, Amazon Music, Yandex Music Deezer, Soundcloud and many other major platforms. It's difficult, expensive and risky, so when building your Spotify clone, it's best to target a specific target audience in order to stand out from the competitors with a more complete playlist in your chosen niche, as well as more personalized design and marketing.

The most obvious option is to simply choose a musical direction: rock, rap, folk, classical, club music, the 30s of the last century, etc. Another option is to work only with artists from a specific country or region. You can also create a Spotify clone with tracks from young artists or new bands and artists.

A more complicated option is to create a Spotify analog that will help artists raise money to record albums, promote their personal brand and organize tours; or send part of the earned to various charitable purposes at the choice of users or artists.

Choose one of the listed niches or pursue your own unique startup idea, and you'll have a much better chance of success than if you just created another direct competitor to Spotify.

Licensing and payments to performers



Royalty payment scheme to labels and artists in the US and other countries. Source

To create your app like Spotify, you must not only come up with a unique competitive idea that sets you apart from the competition, but also ensure its legal status. That is, obtain the appropriate licenses from the copyright owners to publicly reproduce their tracks on your service in exchange for paying royalties for each such reproduction.

In the case of the United States, it’s usually about two main types of licensing:

There are other types of licenses and sub-licenses that vary by country and region. Be sure to get them so that later you do not pay huge fines for pirated music reproduction - from 700 to 150,000 dollars for each illegal reproduction of a song.

Spotify clone app features


The next step in developing a Spotify clone is to decide which features to implement in your project in the first place and what exactly they should be. Apart from being able to stream music itself, the most common core functionality includes:

  1. The procedure is standard, except that during registration (and further from time to time), your service must check the location of users in order to block access to the service for those who do not fall under the jurisdiction of the licenses you received.

  2. Track search system. Allows using keywords and filters to search for songs by title, artist, album, genre, studio and other parameters. The simpler this function, the better.

  3. Personal libraries. When a user likes a song, he can add it to his library so then he can quickly find and play it later. Libraries can save songs, albums, artists, playlists.

  4. Integration with social networks. Allows users to share their positive experiences on Facebook, Twitter and Instagram. In particular, they can share their favorite track, album or playlist, as well as brag about how many people have subscribed to the playlists they have created.

  5. Playlists of compositions. Users should be able to combine their selected songs into playlists and indicate their name, add a cover and a short description. It should also be possible to make playlists public so that other users can see them.

  6. Offline mode. The ability to download selected tracks to a smartphone or computer to listen to them without an Internet connection. On Spotify, this feature is only available to Premium members.

  7. Recommendations. The system analyzes the user's preferences (music genre, favorites list, favorite artists, frequent repetitions, dislikes), selects similar compositions and offers them to the user. Now the neural networks are used for this.

  8. Notifications. Push notifications, emails or messages in instant messengers and social networks will inform customers about the release of a new album of their favorite artist, new recommended tracks, actions of friends or service updates.


Monetizing music streaming



The dynamics of growth in the number of paid subscriptions on Spotify for 2017-2020 years. Source

Spotify's main source of revenue is paid subscriptions, which generate 90% of all revenue for the company. For example, in the first quarter of 2020, Premium subscribers brought the service about $ 1.8 billion in revenue, while the rest of the directions accounted for less than $ 200 million.

There are four types of paid Spotify subscriptions in US:

In addition to subscriptions, Spotify makes money through various ad integrations, which generated $ 170 million in revenue in the first quarter of 2020. Such integrations are usually of three types:
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