Developing a high-end mobile application
is not as easy as it sounds; you need to give a lot of efforts and time, especially if it is based on the needs of the end-user. However, building a perfect application is not the only requirement for achieving success in the mobile app industry.
Instead, you make sure that your app is well-designed and stand ahead of the potential users.
As of June 2019, there were more than 3.2 million applications in the App Store,
whereas 3.5 million in Google Play Store. Day-by-day, these numbers are increasing, so if you are thinking that app users will migrate to your app on their own, you are in a wrong illusion.
Therefore, it is important that you give attention to your app marketing otherwise; it would be just another ordinary application in the app store. To make it easy to show your application
to the world, we have listed top 6 ways that you can follow and demonstrate your mobile app.
Easy to Follow Tips to Help Make Your App Stand Out
Promote or Market Your Application
The best thing that you can do to alert your users to your application is by marketing your mobile app on your own website
. For all the mobile app development companies
, it is considered as the easiest way of promotion.
You can do is include a message on your website information users to download your mobile application for better services. This message will be seen in the user mail, redirecting them to another website
from where they can download it. Both these options can be used easily.
Give Some Profit to Users
At the time of advertising or marketing your application,
it is essential to encourage users to download it by offering them some profit like a bonus. As giving some profit will surely trigger user's’ purchase decision and when they will know that they will get something from purchasing an app, they will surely download it. Let’s check out some of the things you can go to attract users:
- A loyalty program and discount offer for both online and offline users.
- A discount deal or coupons
- A chance to win prizes and gift hampers
While advertising mobile application
, you should not limit to virtual forms of marketing. You can also choose
to take part in trade and workshop events, where you can promote and showcase your product. Doens't matter what programming language you used
. These events have given you an opportunity to showcase your products in a more definite way as this way you can earn more many prospective clients.
Make an Action Plan
Before launching your mobile application in the app store, you make sure to plan a detailed marketing campaign. It is recommended for you to set yourself a goal that you want to reach at earlier defined time periods. The promotion action plan includes the budget and easy defined marketing strategies,
which are essential to be used in the campaign.
the budget, it will provide useful to determine the maximum cost for each of the methods that would be used to attract the recipients. It is advisable that marketing actions should be initiated even before the premiere of the mobile application.
As it will grab the attention to the product and develop the required hyper across it from the moment of its appearance on the market.
Thus, making an action plan is highly recommended to you.
Have Sturdy Presence on Social Media
Many a time, a lot of mobile app owners and developers are undervalued by social media channels
and it is not good at all. Now, you cannot find anyone, who doesn’t have an account on one of these websites like Facebook.
It promotes an advertising message, motivating people to install a mobile application. It will be integrated in the line of news and there is no doubt that it will encourage users to download the app. So, you should prefer to have a strong presence on social media
websites like Facebook, Twitter, Instagram,
etc. As per the report, this type of advertising considered highly effective and affordable.
Prefer Ads in Mobile App to Sell More
As per the statistics, the ads in the applications amount to 50% bigger sales and 75% higher conversion rate compared to mobile websites. It proves that mobile app users are likely to download a new app than people who hardly use them. Generally, applications
are sources of entertainment and information that make it the main reason users are influenced by marketing messages.
Do Not Prefer Only Online
When you advertise your mobile application,
make sure that you do not restrict yourself to virtual forms of marketing
. It is advisable for you to participate in seminars, trade events so that you can promote your app there as well.
They will give a perfect occasion for advertising your system among a significant number of prospective consumers as meeting points of the representatives of your target audience. By participating in such events, you can get a chance to show yourself and your business
in a much different way. You can also attract some of the valuable clients if you choose to be more attractive and light.
So, these are some of the easy to follow ways to show your high-end mobile application in the world. You can follow these tips and make your app successful. However, you can also hire a mobile app marketing company that can guide you to promote your application and boost downloads.
Author name: Petr Kudlacek
This article is written by Petr Kudlacek
, He is the managing director of Apro Software
, Petr writes for various tech blogs. He loves sports, theatre, and, He is practicing biohacker, surviving on his cup of coffee.