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24 May 2021

How Much does it Cost to Create a Medium clone?

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Medium is a site that provides its users with a platform to publish their articles. Launched by Blogger and Twitter co-founder Evan Williams in 2012, it has become one of the most popular private and corporate blogging platforms in a few years thanks to its clean design, ease of use, and rich features. In this article, we'll tell you how to build an online publishing platform like Medium and how much it costs.

What affects the cost of development?


Complexity of the project. The cost of creating a clone depends most of all on two factors: the complexity of the project and the location of the developer company. Complexity means the number and depth of working through of platform functions. In the case of developing a platform for publishing blogs, the gradation is as follows:

Developer location. Your Medium clone should be easy to use, have a unique design, a reliable backend, and a high level of security for sensitive data. This can only be achieved through custom development, which is best left to a full development company like Merehead. Since only in this case you will receive a guaranteed high-quality product, and not a template clone script.

The cost of hiring such a company depends mainly on its location. So, the average developer rate in the United States of America is $ 95 per hour, in Western Europe - $ 67 per hour, in Eastern Europe - $ 32 per hour. Interestingly, the quality of work of specialists from different regions is, in fact, the same, so Apple, Google, Microsoft and other IT giants quite often outsource a part of their project development to "cheaper" countries.

Here is the estimated cost of creating a clone, depending on the complexity of your project and the possible location of the developer company:


How much does it cost to create a Medium clone


The clone development process consists of the following stages: market research, design development, coding and testing. Further we will give a brief description of these stages and indicate their approximate cost.

Market research cost


As with launching any website, building an online content publishing platform like Medium starts with defining a project concept. You must clearly understand what kind of platform you are creating and what audience it will be targeting. Because if you just clone the design and functionality of Medium and then release that project to the market, then it is unlikely to be successful. People simply won't have a reason to use your site, and not Medium, Tumblr, Steemit, Textpattern or another popular platform.

To make your site popular, you need to conduct market research that will help you understand what unique user value will motivate people to use it. This value could be niche orientation, unique functionality, new business model, improved security, or simply support for a specific language.

The cost of marketing research depends on its depth:

The cost of website design development




The process of creating an application design - from the frame to the animated prototype. Source




Once you have decided on the concept, you can start developing the design of your Medium clone, which will be focused on the chosen niche and target audience. The creation of such a design consists of the following steps:

Cost of creating basic functions


Reader Panel - 150 hours or $ 4800. Regular users log onto Medium to read articles. Previously, all publications were free and available without the need for registration. Now, without registration, you can read only a few texts. In addition, a couple of years ago, the authors had the opportunity to make access to their content paid through a subscription.

Here are the features readers need:

Writer / Author Panel - 500 hours or $16000. Now, anyone can publish texts on Medium. It is enough to register and use a fairly functional editor. In this case, you can use not only text, but also images, gifs and videos. We also implemented pulling media from YouTube, Twitter, GitHub, Kickstarter, SoundCloud, Instagram, etc.

Here are the features authors need (in addition to those implemented for readers):

Administrator panel - 200 hours or $6400.The functionality of this panel provides the administrator with up-to-date data on the state of the platform and makes it possible to manage users, content and payment instruments.

Here are the main elements of the admin interface:

What you need to create a Medium clone


Technology stack. Medium is written using the Node.js and Go (for images) programming languages. The editor with which the authors write articles is developed based on the Tiny Moxiecode Content Editor (TinyMCE). TinyMCE is built for easy integration with JavaScript libraries (React, Vue.js, AngularJS and Bootstrap) and Joomla! and WordPress. The server side of the platform was originally built on the basis of AWS: EC2, S3 and CloudFront. In 2017, AWS integration was expanded with EBS, Route 53 and RDS for Aurora.
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