When you run your own business
there is always a lot to do. In some cases, you can afford to take ‘shortcuts’ and still get on well with your sales. However, when it comes to your marketing – and your website in particular – shortcuts should be avoided. Having a good website is crucial if you want your business to succeed and to become known. Read on to discover just why having a website (and especially a good website that looks attractive
and offers plenty of information) is so important.
A Good First Impression
In today’s modern world, people like to search online
for something before they commit to buying it. This gives them the widest choice, and it shows them just what is available. If you don’t have a website, you won’t come up in search results even if your business
is local to these people and you can offer them exactly what they want. Building a modern website could be a tricky thing - hire an agency or learn a programming language in 2020
yourself. It's easier than you may think.
Not only will you appear in searches if you have a website (and the better your SEO,
the higher you will appear in the search engine results, which means it is more likely people will click through to your site), but if your site looks good with enough information and some great images, you’ll make a great first impression. With so much competition vying for the same customers, the better your website looks, the more chance you’ll have to make money.
If you want to show that you are a trustworthy, legitimate company, a website will help you. Your website
will prove that you are serious about your business, and the more time and effort you put into it, the more trustworthy it will appear. A scammer or someone willing to fold their business quickly wouldn’t take so much time over making their website look good, and they wouldn’t include so much information either.
This is why it is a good idea to have well researched, informative blogs on your site, and to check your images with a reverse image search on oberlo.com
to check that they are little used, or even unique to you – the more people see the same images on lots of different sites, the less interested they will become.
Reach More Customers
As a result of having a website,
you are able to reach more customers, which means that any sales you make aren’t just from your local area. Your site can be accessed by someone across the other side of the world. The more sales you make, the bigger you can grow your business, and a website can help you do just this.
Even if you have a brick and mortar store, you can make extra money by selling online
(and clearly, if you have no physical store then you will be making all of your money through your website).
Online shopping has become the norm for a wide section of society, and they would rather buy through a website
and have their goods delivered than go out and get them. Therefore, you can make extra money by having a dedicated online store. This additional revenue stream can make the difference between a successful business and a failed one, so if you can do it, then you certainly should try. Eventually, you may choose to sell solely online, and this will reduce your outgoings significantly.
Share Your Expertise With Others
Your website isn’t just for selling your products or services online
; it can show to potential customers that you have expert knowledge within the industry. There are several ways that you can do this, such as having a blog on your website and making use of Search Engine Optimization methods
Ensure that you have engaging content that is easy to read will show people your extensive knowledge
and can convince them to make their purchase. If you aren’t great at writing, you can always outsource to a company that will help you will all your writing needs. This way you can get both the quality writing and expert knowledge within the article, which Google will reward you highly for. Remember, the higher you are in the search engine, the more chance you have at being found when someone searches for the service or product that you provide.
Trying to expand to reach customers on the other side of the world can be easy when you have a website, and if you make the most of link building services. This is all about targeting traffic directly back to your site and bringing customers from other sites with a simple backlink to your website. An article that is written and includes your link is a great way to show Google
that your website is one that people can rely on.
Link All Your Online Platforms
You can link all your social media platforms
to your website that will help customers easily get to know you on a personal basis and stay in touch, which is sometimes better achieved than through sending emails and spamming people. Quite often sending too many emails can put people off, but with social media you can find much more success. This is because many people use social media platforms daily, and you can put links to your blog or show deals that you have at the moment on your website and communicate by providing questionnaires that will show your customers that you are keen to hear their feedback, all without clogging up people’s inboxes.
This will help lead people to your website and gives you more opportunity to make a sale as long as you keep these active. Make the most of the ability to link all your online platforms together to ensure that you have a bigger reach for more customers.
Allows You to Compete Successfully
Having a website can
ensure that you are not only competing with other similar businesses but also competing successfully and seeing results. If you are competing successfully, you will find that more customers will be drawn to you due to the popularity of your business.