Analyzing design trends allows you to predict future requests. Thus, companies engaged in the development of websites
and applications will be able to predict trends in advance and improve the user experience. Experts monitor the trends of past years
and use special algorithms to find out what will be trendy in UX next year. Together with professionals from our company, I conducted my own analytics and identified the main trends for 2022.
You can read more about why UX design is needed in the business sphere by following the link
. This is useful information for programmers and web developers. Having the necessary knowledge and skills will allow you to quickly achieve success, offer customers innovations, original ideas and develop their business
. My team and I have prepared TOP trends for the next year
Consists of UX from the elements listed above on the graph. From year to year they remain the basis of the project, but they change in functionality and design. I want to talk about this with you in more detail.
A 2022 trend that started developing back in 2020
The first thing to focus on is dark mode. Many app and website developers started implementing it back in 2020. Initially, this process was brought into fashion by the social network Instagram
, completely updating the interface of its application. The new theme was introduced in test mode, after which Apple picked up the trend, improving not only phones, but also technology running on MacOS.
Research by our company has shown that in 2022, almost all mobile games will also offer a dark design as an alternative option. It can be not only black, but also dark green, brown. Foreign developers claim that the design of many user programs will also be modified, and now gadget owners will be able to use the dark blue theme, as I showed it in the image below.
It is reported that the dark design of applications will spread to the PC. Moreover, in 2022, website developers will increasingly create several page options at once, so that the user can independently choose the design that is more suitable for his preference. Some resources, as my analysis has shown, are already adding to the main page a button that allows you to switch the design.
Reasons for the popularity of the dark theme:
- the ability to highlight single design elements;
- battle saver of the mobile device;
- minimal visual workload.
Updating the design will give a new look to the existing application. The sudden trend towards the dark theme shows that UX is now actively seeking change. Approximately 68% of existing mobile applications by the type of messengers, programs for watching videos and reading books, according to statistics for the last year, have already switched to this trend.
More about 3D elements
The use of 3D in design isn't a hot new thing, but it will be upgraded in 2022. My analysis has shown that over the past 2 years, web developers have been using oversized monotonous 3D inserts that increase time of application launch or page load. Next year, the emphasis will be on small frameworks, as they can reduce the time to open a resource. Looking at the infographic below, 3D elements will help improve usability, make the design more original, and become the part of the graphic design of a page or site. This is a useful addition that cannot be excluded when working with user experience design
In 2022, specialists will use new approaches that will instantly display the content of the site and its graphical 3D additions. The emphasis will be initially on loading the core elements. Such a trend will make a website or mobile application
more presentable. Visual effects perfectly attract the attention of a potential audience, fully demonstrate the virtual space. According to statistics for the past year, in the presence of 3D elements, the likelihood that a person will stay on the page and improve indexing increases by 45%.
The popularity of abstract data visualization
It's time for web designers to forget about the lists and tables that "decorate" the pages. These formats began to become obsolete back in 2020, and I saw this for myself when, together with the employees of our company, I was developing a new fashionable project. These units spoil the design of the home page. Using such a conservative approach to working with UX, in the end, will lead to the fact that the information posted on the site will look unattractive and is more likely to tire the reader than induce action.
Benefits of abstract visualization:
- improving communication with a potential user;
- minimum waste of time to get acquainted with the service or product;
- imitation of site depth;
- creation of a functional user interface.
In 2022 only an abstract visualization should be used. Already, many developers use special hardware in test mode, which allows you to quickly and efficiently create a new design.
Manual or voice search?
Already in 2021, gadget users are increasingly switching to searching for information using sound, using voice assistants for this. Fewer and fewer people, according to the analytical data of our company, choose to search for information through Google using a smartphone or computer. It is easier to contact the voice assistant, saying its "name" and a key request.
More than 70% of users now choose voice search and smartphone control. This saves time, effort and does not force you to pick up the phone once again if there is a special station with a voice assistant in the room. Next year, the developers plan to improve the functionality of this UX area further.
More on rich animation
Now the use of animation on websites and in applications, according to our company's analytics, is considered negative, since this element quickly affects the user and literally falls out of the spotlight in a few seconds. Because of this, most designers partially or completely abandon the introduction of animation into their development. Next year, the trend will completely change its perspective and will be more common. Currently, work is underway to create interactive animation that is remembered by the user and, at the same time, does not reduce the speed of page loading.
The key purpose of this graphic is to grab the attention of the page visitor. The motion effect can positively affect the reputation of the company and the number of target audience, promotion. My monitoring of trends shows that animation will be ubiquitous in 2022. Elements such as regular text with a list or static image, inserted table will recede into the background this year.
Why is unique microinteraction needed?
Now developers of applications and pages on the Internet actively ignore such a method of organizing communication with the user, as microinteraction. Because of this, the audience grows more slowly, the response decreases. Info product creators stick to the plan outlined in the infographic below.
UX will change noticeably in the next year. Microinteraction will become one of the main trends
, and this innovation will improve the field of programming.
Microinteraction consists of such elements:
- presence of tactile reviews in the mobile application;
- the ability to change the shade for different states of the program;
- visualization of loading of the required page;
- adding animation during the transition;
- original reaction to pressing certain buttons on the site.
This is a new approach that will make the interaction with a page or application warmer. Each user will be able to feel an unusual contact with the resource and are more likely to want to stay on it. The presence of microinteractions on the resource will have a beneficial effect on the company's reputation and will definitely be able to interest users.
Will there be new fonts?
As I have noticed, typographic trends change every year, as users have been constantly reading text on resources for many years and everyone is bored with classic fonts. For the past two years, it has been fashionable to use multiple font options when developing the page design, but next year the designers will return to the same style again. At the same time, they will withdraw from minimalism, which has already lost its uniqueness. Too simple fonts have become monotonous and do not add their zest to the site or application. In 2022, web developers will focus on a single stulistics, but will use new interpretations and move away from the classics.
- serifs will be used;
- he size will begin to change from word to word;
- a semi-transparent font will overlap with an opaque one;
- weight and italics will be added.
Formal Open Sans will fade into the background. You will have to opt for a more original user interface if the developer wants to stand out and follow trends.
About adaptation of pages to new gadgets
This is the latest trend that many designers, in my opinion, will not ignore due to the technical characteristics. Smartphone manufacturers began to actively release gadgets without frames and with rounded edges. In the coming year, many mobile versions of websites and applications will adapt to this trend. The task of the developers is to provide a high-quality enlarged picture for the phone, which will fully correspond to its parameters.
Reasons for adaptation:
- you need to create a cleaner screen;
- the resource needs optimization of navigation when using gestures;
- it is necessary to improve visual perception;
- emphasis is placed on improving the quality of the picture and additional graphic elements.
Adaptability in UX has been around for years, but the new trend cannot be compared to what it was before. Due to the new appearance of smartphones, developers need to rewrite the interface from scratch or take this moment into account when creating a new resource
. The challenge is to create an attractive design that will appeal to the new generation and will not cause rejection. Nowadays, the emphasis is put on high image quality, this also applies to augmented reality, which is also part of the UX.