The importance of graphic design cannot be overemphasized. It adds to identity as well as extends beyond the appearance of a brand. Due to good graphics, brands provide education, inform or convince the audience by using various images, shades, and shapes. It’s important to realize that things regularly change in the world of graphic design and it’s hard to keep up with them sometimes. Consequently, designers should explore the latest trends thoroughly and implement them in their activities. Later in this article, I will tell you about new trends, which will be relevant for several years.
According to traditional beliefs, minimalism combines black text with white background, but as a rule, such images lack brightness and colorfulness.
In the past year, modern creators have done a lot of work and now it can be said that the concept of «minimalistic design» has completely changed. Fans of new minimalism are emerging in today’s world. This minimalism mixes two designs with the use of important sense-bearing components only. Global giants like Apple have already implemented neutral and muted color palettes in their marketing messages.
However, a range of color palettes hasn’t become an obstacle for modern designers. They create beautiful combinations of sophisticated design with traditional minimalism. Color and creativity have become advantages of many famous brands, which have dismissed unnecessary elements and gave due consideration to visual effects.
Attention to inclusion
The Black Lives Matter movement has sparked interest in reconsideration of social prejudices around the world. Currently, this movement continues to inspire all people, in particular, graphic designers.
It’s evident by diversity, which is represented in many designs. Renewed interest in this problem can be seen in how graphic designers portray diversity while trying to achieve positive changes with colorful illustrations and stock photos.
Change has touched the designers, who have achieved fame by portraying black people in inspiring works of art. It’s expected that this inclusion will get itself into graphic design, the purpose of which is to highlight different cultures, skin color, and beliefs.
More and more geometric shapes show up in graphic design this year. Wherever you look, you’ll see designers use such shapes in their work, while replacing abstract ones, which used to define graphics earlier.
You can combine them with any image and create a unique mix of unusual details. They became popular with many companies such as Rivet, Zendesk, and Venngage. Apart from the images, you can use shapes to represent data points, display content, and even reflect your brand. Even better, these shapes combined with muted colors create client-friendly text and attractive visual effects.
Simple data visualization
Why do we visualize data? A short answer – to make information easier to understand by eliminating the complexity of data sets. To make them more effective, graphic designers have simplified the way of presenting data.
A positive result is achieved because a reader can quickly see the conclusion, which an author is trying to lead to with a picture. Considering tons of data that people have been dealing with lately, reader-friendly images are critical. Designers do that to retain people’s attention. Remember that complex information is usually ignored because the readers are trying to save their time and scroll.
Data can be simplified with the help of simple pie or bubble charts. But if you are a creative person or you want something more attractive, the creation of infographics is the best option. Make sure that you have all the necessary information, which you want to present graphically, and it’s well-visualized.
Nowadays many graphic designers are experimenting with the creation of images and saturating them with monochrome effects. As a derivation of a two-color trend of 2017, monochrome effects are becoming increasingly popular with graphic designers. Use a monochrome filter and the achievement of an unusual result is guaranteed.
Classic serif fonts
Serif fonts, which date all the way back to the 15th
century, are one of the oldest font styles still in use. Don’t get serif and san serif fonts confused. Note that classic serif fonts have little «embellishments» at the top and bottom (or on both sides) of letters. Our ancestors couldn’t express themselves in a standard way even in writing.
Serif fonts, however old they might be, aren’t just black marks on paper. They evoke a feeling of nostalgia and exude elegance in each word they compose. Some companies have benefited from the use of serif fonts in the design of their landing pages.
Serif fonts help entrepreneurs to promote their brands, set the tone of their pages, and position themselves with graphic design. The simplicity of fonts can give websites an aura of authenticity, which is very popular with users. To boot, serif fonts work in both social networks and blogs, which draws the eye.
As the COVID-19 pandemic is still wreaking havoc around the world, the creators of video content won’t return to normal life anytime soon. Shooting original video content has become not only difficult but also completely impossible.
Things, which well-organized teams used to do, have ceased to exist (at least for now). Users get bored with standard videos that demonstrate a talking head very quickly. People will unavoidably miss watching creative videos, which served as both entertainment and education.
For these reasons, the idea of using animated graphics and text during the creation of videos can’t be bad. Actually, many companies have started following this trend by filling their accounts on social networks with text-heavy videos. The projects include content from their users, product explainers, and even simple announcements.
The good thing about text videos is that companies can maintain their uniqueness by using their brand colors, fonts, and voice in each of them. This helps them present a unified brand across all of their marketing channels.
Besides, as video shooting is minimum or absent, you need less time to handle these videos let alone the fact that they require less money than the ordinary ones. If it’s hard for you to make new videos from scratch, you can really give old videos new life with this technique.
Abstract psychedelia, which traces back to the hippie days of the 60s, is a technique of graphic design that originates from drug use and social unrest. Artists used to consider this art form an opening of minds, hence a gap with traditional art. This is the reason that most pictures created in those days reeked of chaos.
Some designers think that abstract psychedelia is about to come back in the new year. It will be presented with complex abstractions and a wealth of colors in graphic design. However, the use of grotesque and confusing images will be stabilized by symmetry while creating the view of order amidst the chaos.
Symbols, symbols, symbols
Symbols are a very powerful thing when it comes to information transfer or an attempt to elicit emotions. For instance, banners and flags affect people and road signs help to put chaotic traffic to order. Another peculiarity of symbols is that they are universal by their nature because they cross language and cultural boundaries.
Designers will be using symbols to create unique and flexible designs in 2021. Medieval crests, symbols of divinity, and other classic visual effects serve as an example. In a way, designers will use them to keep off disappointments, which will inevitably come this year.
This direction was relevant last year when muted color palettes took over the graphic design for the first time. Expect to see more of this in the coming years. Put simply, muted colors are vivid colors that have had their edge taken off with an infusion of black, white, or a complementary color.
Years of bright and bold colors have passed and more and more people prefer muted colors. Multiple large companies have referred to these colors, an example being LinkedIn, which abandoned bright tones in a heartbeat. This has filled the platform of social networks with messages, which seem light and authentic.
Aside from the above-mentioned effects, muted colors also give off organic vibes, which makes them suitable for health and wellness brands. Other representatives of top brands of the world will find out about the advantages of using muted colors in graphic design and start supporting a new trend soon.
Another benefit of muted colors is that they blend well with text (a light or a dark one). When using these colors as a background, they make a text stand out on any Internet page or social media page.
Social slide decks
Social slide decks are a trend in themselves. For those, who remain unaware, slide decks on social networks are exactly what they sound like (step-by-step presentations in the form of slides). They are meant to be shared on social media and in messages. These innovations work most effectively and beautifully in LinkedIn and Instagram because these platforms use them to handle images by default. Besides, both platforms seem to want the users to use slide decks more often.
Designers can use sliders to repurpose the most important content from a blog post or even summarize an article. Slide decks are quite useful to activate your followers to take an action, without needing a direct link. They can be effectively used for B2C companies when launching products because they equally deliver messages in simple visual effects. You can use videos or images with their help to increase the audience’s engagement.