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24 January 2023

Logo Design Trends 2019: Colors, Gradients, Experiments

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Each sphere develops taking into account the trend flows, common for it. Logo design is an industry that is not an exception. There are certain trends that both the specialist and the customer should know.

For the first such knowledge is required to “professionally survive” in the environment where a high level of competition is typical. And for the second - to understand the level of the finished product, which the performer offers. How to design a logo for a crypto project? Read it here and here.

Logo design or branding in general?

In professional communities, there are opinions that it’s not correct to talk about the design of logos as a separate topic. It would be more appropriate to touch upon the issue of branding as such. This is due to the fact that the logo and corporate identity of the company should function in a comprehensive manner, complementing each other.

Sometimes a minimalist logo can be advantageous if it is combined with a well-thought-out company style of the company and corresponds to its philosophy.

Different shapes of color planes

Bright colors will surely be a trend not only in logo design, but also in web design next year trends. And, according to many forecasts, the trend will remain relevant for a long time. Unusual color schemes and planes of the most strange, pretentious forms will be typical for logos design in 2020. The combination of pale green and pink colors, dirty yellow shades along with gray-violet – all this can be seen in the branding of popular companies. The combination of complex colors and angular geometry is what will distinguish the modern brand among many others.

The predominance of the function over the design

Earlier, the design component in the logo development was given more importance, but now the trends tend toward simplicity and functionality. It doesn't really matter what the logo looks like. It is more important to be remembered and to deliver information about the company to a potential client in a condensed format. One can even say that there is a tendency for some loss of individuality in favor of classical options.

However, such a trend can not always be a winning one. It will be more relevant for companies that are giants in their field and have already managed to earn an excellent reputation. Such brands can afford to ignore any individualism in the logos because their recognizability is based on other factors.

Simple geometric shapes

For logo design in this year, it is relevant to use different combinations of simple geometric shapes. Despite the fact that this technique is very simple from a technical point of view, it opens almost limitless possibilities for the most diverse design of graphic. Such decisions are a great option for companies with a broad target audience.

Superhard colors

The modern direction of logo design is so democratic and diverse that it seems that the most incompatible trends coexist. For example, it is the use of lines of the same thickness in combination with bright superhard color trends. If the style of pop art suits your brand, then this solution can be optimal. In other cases, it will be tasteless. Therefore, in this case, the scope of the logo use is important. This trend is relevant for companies operating in the entertainment sector. This logo stimulates to have fun and party hard.

Transformation of Classicism

A new trend in logo design is to generate complex graphics in different styles. Classical engravings, drawings and bas-reliefs are something that can be combined in one modern logo. On the one hand, this trend is on the verge of art and the absurd. On the other hand, it allows you to look at the logos in a new way. Undoubtedly, following this trend will provide a real brand awareness among many others.

Simplify forms

The above tendency of complication coexists perfectly in the design of logos with the cardinally opposite phenomenon – simplification. More precisely, these two trends will coexist in 2019, almost not affecting each other. Some companies choose complex graphics for their logos, while others – a more simple one. Some even change complex and intricate variations to something minimalistic.

The effect of overlapping

The use of bright shapes that overlap each other will be very popular next year. A new color, which is formed in the overlap area of two others, makes an original and eye-catching logo. It is a very interesting solution for companies striving for an effective rebranding. Such logos have an interesting meaning.

They remind about the synthesis and integration of knowledge, which are important components in the development of any quality business concept.

Color transitions and gradients

Gradients got a fresh momentum in the logo design industry back in 2017. The next year reinforced this trend, which was used by specialists working in this direction. This year gradients and interesting color transitions have not lost their relevance. The trend still continues to influence the design of logos. And especially, it looks logical in combination with the original massive font.

Experiments with the font

Analyzing the trends of the past year, experts often agree on the fact that it was a period of text logos. Accordingly, this trend has given more opportunities for experimenting with fonts. Some techniques are being actively used, namely:
• Indents;
• Kerning;
• Alignment of letters;
• Replacement of letters;
• Interesting combinations of different fonts.
These techniques make it possible to “refresh” the text logo and to make it more interesting for the perception in the eyes of the target audience of the brand.

Competent use of negative space

Logos in which negative space is used are not a radical innovation of this year. They appeared earlier. However, there are some trends in their development, which will be relevant in 2019. For example, it is particularly noteworthy that now hidden images appear in the text of the logo components more often even more than in UX design trends. The intersection of letters, or the letter itself is now a spot to showcase the image in a hidden space.

Constructions consisting of letters

This trend is directly related to the continuing popularity of text logos. Variants with a long text are especially relevant. This raises the logical question of how to place text elements for the logo not to be too long.

Typically, designers come out of this situation, using the layout of the text in columns. Such options look good if they are combined with bright colors and geometric shapes. Thus, you can use several trends which will be popular in 2019 in one logo.


Among other trends, logos with slots will be in high demand. Commonly used slots in the form of several parallel lines. They can be placed in different ways – vertically, horizontally or diagonally. Logos with slots have proved to be aesthetically pleasing and stylish. The audience perceives them kindly, because such a design does not overload the visual space and facilitates the perception of the main message which transmits corporate identity.

General trends in logo design 2019

Summing up all the above trends, you can derive general patterns that will characterize the logo design next year. First of all, this is the desire for universality by reinterpreting the context. It's not enough for a modern designer just to create a logo based on trends. In the process of work, it is also important to understand where and how this product will be used for his creative activity. The design should correspond to the sphere of work of the company.

When designing the logo you must have a particular idea of how it will be used on posters, business cards, packaging, in advertisements. A high-quality logo design is an excellent additional advertising for the company that uses it.
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