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When starting a new company
, it’s easy to get overwhelmed by a variety of things to consider. However, it’s equally important to think about building your online presence to bolster your business. The truth is that there are some factors to consider before your website is bound to fail. The following are 10 tips to bear in mind when you’re thinking to present your business online in the early days. You might be surprised how much the building of your website can affect your bottom line.
Tip #1 Delay Kills
What’s interesting is that there are over 1.5 billion websites
in the world and approximately 380 new websites are created every minute. Imagine, the Internet is the endless universe of websites
and not all of them succeeded in their first attempt. The difference is the path they took to get where they are.
Doubt-free, you want to start at the top or as close to it as you can get. Yet, the sad truth is that instead of rushing into the development of a website
, many startups do nothing. Don’t let the grass grow under your feet or else nothing will happen. Need help for launching your startup
faster? Then turn your plans into actions. One thing to do now is to head on to choose your platform, register the domain, and get the ball rolling.
Tip #2 It Is not a Matter of Money
Okay, lack of money is definitely not desirable, but it is not the major impediment to success. Generally, the dubious honor goes to the dearth of commitment to growth. It’s not a matter of funding. The latter will not help. Instead, improving quality, marketing, products, and professional-looking online presence will do the trick. Focus on the product just because a good product will always make money. You’ll be surprised how much ready-made solutions that can go out-of-the-box are there on the market. Starting today, your business can target the global market
with minimal investment. With a minimum budget, you can launch a marketplace like an eBay
, in more detail in our last article.
Tip #3 Find Your Niche
There is no better time to start than right now. Your product or service can be far from ideal from day one but there’s a thing – customers aren’t interested in perfection. Instead, they do are interested in value. Your startup
needs to show how different and innovative you are. The pace is changing fast and you should innovate continuously. One thing to consider here: don’t look for an idea to strike you, instead, start looking for problems to solve.
First, do research to understand whether the area you’re seeking to fill is a constant problem or a time-dependent one. What are the popular trends and gaps people look for? Then, find a niche that you legitimately care about. Have you noticed a gap? Great. Are you ready to spend your free time there? If yes, then chances are you can really succeed. And never forget to do your research on your competitors. The better you get an understanding of what’s already available, the clearer is your plan for how to dominate in your niche. An interesting niche may be related to sports betting
. We wrote in more detail in past articles.
Tip #4 Sell Anything
Even if you haven’t sold a thing ever before, one thing you can’t afford is to let people know it. Indeed, it’s an ideal case when you start offering products
or services that are in dire need. Yet, it’s definitely alright to not have an original product to start selling from day one. Even if you’re not selling anything new, the trick is to this differently. Knowing how to sell is important. Remember, people don’t care about features and how much it costs, but what they do care is how much value they will get from your product. Whether it will help them look healthier, save them a time or give them status, your product or service should convey value.
Don’t worry if this sounds overwhelming, tons of ready-made themes and templates ready to help you launch your first online store within minutes. You just need to find the right solution to jumpstart your selling business. Indeed, finding a place where all high-quality themes, templates, plugins, and graphics are just one subscription away is win-win. Fear not to start small but effective. Investing gradually energy into creating
and promoting your store can pay off in the long run. At the end of the day, you can get to the point where you are mostly focused on upkeep.
Tip #5 Know Your Audience
How well do you know your audience
? It’s not enough to study your audience once you have started. You need to keep studying it throughout the lifetime of your business. Things change and your audience values are no different. Many startups, driven by a passion for their ideas, put so much energy in creating their website
, but one thing they invest badly is a little audience research. That is a big weak point can result in a good chunk of missed customers.
Your goal is to make your site a must-have destination for your audience. Without audience analytics
, you’re crawling in the dark. One thing to do is to uncover the actual characteristics of your customers, knowing what makes them inspiring, how your product solves their problems, and the list goes on. The bad? Who knows where to start? Having the option to join the subscription service that can help numb that pain is always a great thing.
Tip #6 Build Your Online Presence Along the Way
There is no beating around the bush, once you’ve built your business, it ‘s vital to continue to implement new ideas as you go along. Both you and your website should always evolve and innovate. Moreover, it’s quite naturally if your website evolves alongside your business
. If you’re just starting out and need literally everything, go for entry-level solutions can be a not great idea. Instead, having the option to keep your website fresh, modern and bang up to date is your best bet.
It won’t come for you to a surprise that the majority of users come to a website
multiple times before they actually buy. It’s your job to give them a reason to come back. Regularly updated website with high-quality content
gives them that reason. Making your website the perfect combination of fresh and modern can help swing customer’s decision in your favor.
Tip #7 Do Extensive Marketing
If you don’t want to leave your business
vulnerable to companies that have a more customer-oriented operation, go put your startup front and center your target audience. Put yourself in your prospect’s shoes. What will they do? Most likely they will google for something they are looking for. Chances are that they will ask for advice on forums or on social networks like Facebook
or Twitter. You have to be where your prospects are gathering and grab their attention. Don’t take that risk. You definitely can't go wrong with this early investment.
Tip #8 Communicate with Your Potential Customers
Remember, feedback is one of the key-corner stones of any business
. Any startup exists in the environment of both prospects and customers. That’s where a road to a million-dollar enterprise starts. Know all the pain points your customers are experiencing to give them a better product or service. What is that hook that you’ve missed and not got the required result? Top performing companies understand the vital importance of customer feedback in their business. What they do consistently is listening to the voice of their clients. A special page on your website designed for gathering feedback is a smart move to take to stay ahead of the competition. Anyway, feedback is a priceless go-to tool to measure customer satisfaction and predict your startup’s future. Never stop listening to your customer’s voice.
Tip #9 Fear not to Make Mistakes
Whether you like it or not, nothing worthwhile comes without mistakes. After all, we all are bound to make mistakes. Here’s the thing, learning from mistakes is what keeps you on the big goal. Once you admit that you’ve made a mistake, it’s your chance to reframe it to motivate yourself to become more knowledgeable. Say, one wrong decision can not break your business
. Yet, understanding why it happened can help tackle errors from the top. It’s in your own interest to turn every mistake that happens into learning experiences that make you grow. Go embrace your every mistake to transform your business into a successful one.
Tip #10 Get Inspired by Other Successful Startups for Motivation
Getting inspired by other successful startups
is a great way to provide much more needed motivation. Learn from the most outstanding one to make your own impact in the future. Often hailed as superhuman, successful startup founders are regular people like you. Say what you have a computer or notebook connected to the Internet? Jack Ma Alibaba had bad luck when he first started his company. Yet, nothing has stopped him from getting $547 billion in sales. Indeed, entrepreneurship is not all that easy ride but learning from incredible startup founders who never gave up can be a huge help and motivation for you.
Okay, now you know that becoming a successful startup doesn’t happen overnight. Instead, it much more like a forced race that happens carefully. The process of getting started is as valuable as the result. Take this game to another level. If you’re just starting out and need literally everything, the ONE by TemplateMonster
can be your win-win solution. A modern and professional-looking website
is the heart of a great startup, so make no mistake and get started on the right foot.
What benefit will you get? Well, first of all, you’ll get access to a whole host of superior-quality products that can help numb your site-building pain from day one. Template, themes, plugins, extensions, and graphics, there seems there is no end of the diversity of products there. Besides, you get 24/7 customer support on all the items under the ONE subscription service. At last, unlimited domains, regular updates, and extra services can be a huge help to spice up your website
to the next level. Go join the ONE by TemplateMonster to get 30% discount and much more. The only way to success in this startup race is to get there and try things out. Time to launch your startup faster.