Graphic design is the most creative area of digital design. Designers are able to fully serve up themselves: all qualities, skills, and, of course, creativity
. Having a sense of taste in graphic design is especially important. This article will help you better understand graphic design trends
and what you need to be ready in 2018
(spoiler - promises to be very exciting). So, get ready for the latest graphic design trends and predictions.
1. Bright Colors
Like the web design trends in 2020
, bright colors
will greatly affect the graphic design. Base, foundation, and a cornerstone of all graphics and illustrations because it should attract users attention.
2. Details and Complexity
Trends in 2017 and 2016 were minimalism and black colors
. Through black color and its shades, designers got in extremely formal look. The accent and emphasis will be shifted from simplicity and minimalism to details in 2018. Fascinating, stunning and exciting graphic images and illustration keep our attention for a long time
. They are retained in our memory.
3. Complementary Reality (CR)
Graphics, depicting the true things state and philosoph
y always are in trend. What is the complementary reality? The exposition constituting with two objects, where one is depicted in the style of skeuomorphism, and the other's digital metaphor. Easiest way to show it through graphics - visual images are used as a non-verbal language
The most effective interaction with a person through visual communication channels. According to ThomasReuters data
, more than 80% of people give this preference
. Graphic design, illustrations, and visual content always help us.
4. Sketches & Hand-Drawn Illustration
Exactly that one graphic design trend that continues developing and flowing from 2017 to 2018 year. Author's and one-in-a-kind graphics and illustrations, indeed, attract the audience attention. Sketches and hand-drawing illustration are the most common option to represent almost any product or service. Whether it's the cover of a movie, a book or an item. Best combined with a photo or a formal image.
Illustrations drawn by hand will become trends in graphic designs 2020
. Doesn't matter whether a 3D or flat style.
5. Styles Crossing
A quite unexpected point, isn't it? A key thing of the graphic design in 2018 is creativeness and uniqueness
. Do you remember how each graphic design trend developed rapidly? Usually, it is first picked up by the huge international company, focused on the mass market with their product. Like Etsy
, Nike or Adidas, and then their actions are repeated by designers around the world. So why don't we do something unique ourselves, and create a real creative?
Styles crossing and merging
are few options to get this. Bright colors with gradients and sketch. Or hand-drawn illustrations and photo-content. Combine different options, and create! It’s the latest graphic design trends
Everlasting Graphic Design Trends
Weren't you wondered why there is no typical typography
in the list of graphic trends 2018? Excellent typography with keen fonts was and will always be relevant and trendy. Complex fonts
executed in different styles. However, in general, typography isn't graphic design trend but only a style of presentation. Using latest development trends
you can get a maximum from your project to impress users.
Most often done using complementary colors
and double exposure
. It takes a separate step in our list. Probably, a duotone is the only tool in the arsenal, whether it's a graphic designer or interface designer
, which creates an off-time effect. By overlap images and use color channels to change the tone. When
3. Gradients and Transitions
Smooth color transitions
in images, gradients
in graphic design, like their congeners in web design, are one of the timeless trends. For the first time, the world shook it in 2014, when only a few companies began to implement them. Since then, transitions and gradients have taken their place in the arena of graphic design trends.
According to US of Labor
, a graphic designer without experience in America can ask for at least $23 per hour. Developing his skills, the salary will also grow. Digital agencies in Eastern Europe and Merehead charge $30 per hour
, for professionals with over 5 years of experience in the design industry. You can use this advantage in your white label cryptocurrency exchange
4. Symmetry and Asymmetry
Both symmetry and asymmetry
have their pros and cons. Rules apply to graphic design, website design, and even mobile application designs.
- Aesthetic satisfaction
At the same time, asymmetry plays an almost opposite role in graphic design trends. With only one small difference - it also brings aesthetic satisfaction but isn't at all suitable for perfectionists. Asymmetry is an extravagance in design
. Which of these two options would you prefer?
5. Geometric Shapes
Typical graphic design trend, don't you think so? Presenting images with geometric shapes is best suited for a narrow direction
. Be careful using this style of graphic design in 2018
because you may change your artwork fundamentally!
Software for Graphic Design in 2018
The situation on the market is rather ambiguous. Almost all large companies offer great and multifunctional software. Sketch for web and UI design, Corel Draw, Adobe Photoshop & Adobe Illustrator
There is also a free, open-source software for Linux - GIMP, but we won't talk about it in view of the limited functionality. Despite the fact that Photoshop was developed for editing and working with photos, many designers prefer it
till now. However, the primacy will get only Adobe Illustrator in graphic design. And that's why:
1. A rich set of tools. You can easily work with both 2D and 3D shapes
2. Vector image format. In printing, you will always be required to have vector source files. Only so you can be sure that the layout will be 100% consistent
with the printed sample.
3. A wide range of plug-ins and add-ons.
All this puts Illustrator in position #1
. This is the best latest tool and software for working with graphics and illustrations at the moment. With its help, you can create almost everything that you imagine.