3 Premium White Label Cryptocurrency Exchange Solutions

White Label is a cryptocurrency trading platform created by a separate vendor company based on a pre-built template. Buying a White Label crypto exchange, rather than developing it from scratch, could be a profitable decision in 2025 - this approach will accelerate market entry, and this is especially important in the dynamic field of cryptocurrencies.

According to Forbes analysts' forecasts, by the end of 2025, the total turnover of cryptocurrencies could exceed $8 trillion, and will be 2 times higher than the historical maximum - $200 billion total turnover of stablecoins, set in 2024. However, before buying White Label, it is important to understand what criteria should be used to evaluate the cryptoproject, what stages include the competent development of the exchange, as well as the main nuances of the launch. Let's take a look at the market of companies offering such solutions for the fintech sector.

What is a White Label crypto exchange

White Label Cryptocurrency Exchange is a ready-made software that can be installed in the shortest possible time. Many exchanges that are in the top 50 in 2025 were originally acquired as White Label solutions rather than developed from scratch: e.g. Crypto.com Exchange, Bitso, NDAX. Later, some relaunched the platforms by implementing their own technologies and customized solutions, but the first significant results and gaining popularity, gaining a target audience occurred through the use of a template.



Ordering White Label involves branding - changing UI/UX design, adding logos, names, etc. Also, the customer can choose any type of exchange:

• Centralized (CEX): a cryptocurrency platform that only partially uses blockchain technology for individual transactions (deposit/withdrawal, transfers between exchanges, etc.), but mainly has a classical architecture with servers and databases. The owner of the exchange retains full control. This is the most popular option - it is CEXs that hold the leading positions in the cryptocurrency market. Examples: Binance, OKX, KuCoin;


• Peer-to-peer (P2P): Platforms where traders exchange cryptocurrency with each other without an order system or intermediaries. Examples: Binance P2P, OKX P2P, LocalCoinSwap;


• Decentralized (DEX): a crypto exchange that operates entirely on the blockchain with no single governing body. It has a narrower target audience and often less liquidity, but buying such a platform can save on operating costs and attract professional traders who value anonymity. Examples: Uniswap, PancakeSwap, SushiSwap;


• Instant exchangers: the most simple in terms of functionality platforms aimed primarily at exchanging koins for fiat (USD, EUR, CAD and so on) and do not have a complex system of orders and analytical tools. Examples: SimpleSwap, Changelly, Godex.

Here you should read about 8 steps to create decentralized crypto exchanges and what you should pay attention to before launching. If we are going to open a DEX, then you should definitely read my material.




The basic functionality can also be adjusted depending on the selected type of exchange, target audience, and promotion strategy. For example, you can select the available types of trading (spot, margin, futures), the number and types of orders, types of crypto-assets (coins, tokens, futures, options, etc.), as well as add additional options in the form of a tutorial section, extra analytics tools, and so on. Depending on the number and complexity of changes to the template, the price and development time will vary.

A perfect relevant article how to create a centralized crypto exchange is a complete guide to launching your own crypto platform.

What are the pros and cons of White Label solutions

The first choice you need to make before launching your crypto business is to decide whether to buy a ready-made template with a branding option or to order development from scratch. In the table we have considered the main pros and cons of White Label crypto exchanges:

Advantages	Disadvantages
Fast time to market: on average, a platform can be launched in 1-6 months (timeframe varies depending on complexity). By comparison, greenfield development often takes 8 to 12+ months	Similarity with other platforms: if you want 100% unique crypto platform, it is necessary to order full development. In case of white label, you should also take into account the increased competition with similar CEX/DEX platforms
Budget savings: the price will vary depending on the complexity of the project, type of exchange and contractor, but in any case White Label is 3-4 times cheaper than developing from scratch	Templates are limited: small changes can be made to a ready-made template, but White Label solutions do not involve radical changes and the use of unique technologies. For example, it will not be possible to order DEX White Label on an unpopular or proprietary blockchain, often companies offer the most popular options - Solana, BSC, Ethereum and so on
Ready-made variants of functionality, navigation menu, interface: most templates are adapted to the widest possible audience and take into account the trends of the crypto-industry. This is the best option if you are not familiar with the nuances of the crypto-industry	Full access to platform code and infrastructure is sometimes not available and there is a dependency on the vendor to provide further technical support
Built-in security mechanisms: out-of-the-box templates often include security kits, such as protection against Ddos attacks, two-factor authentication mechanisms, and the option of cold wallets for storing funds	Limited scalability: if the load on the platform increases significantly and the user base expands, it may be necessary to migrate to a new platform developed from scratch
There is no need to hire a large team of programmers: in a case of full-fledged development often requires the involvement of more professionals - frontend/backend developers specializing in blockchain technology, UI/UX designers, testers and so on, for branding the template and further maintenance is enough for a small team
Off-the-shelf liquidity solutions: often a connection to the liquidity of other top CEXs
Further support from the vendor: help with maintenance, bug fixes, and so on
Legal assistance with the launch: the contractor's team will handle obtaining a license to operate in specific jurisdictions, and the template will be compliant with applicable legal regulations, including KYC and AML

Top 3 White Label crypto exchange solutions

The success of your crypto project depends on choosing a vendor with a competent team of developers, UI/UX designers and project managers. Let's take a look at popular companies that offer White Label solutions.

Merehead

Merehead is a web development company that has been specializing in blockchain solutions and crypto projects for 10 years: CEX, DEX, exchanges, crypto-bots for automated trading and so on. The company works with fintech companies and startups and large firms interested in providing services related to the crypto industry and has already successfully completed more than 130+ orders. The CEX startup utilizes CoinBird, a high-frequency trading platform with enhanced security.




One of the popular offerings is the development of White Label cryptocurrency exchanges. The main advantages:

• Specialization in blockchain-based software and crypto-projects: the development team understands not only the technical nuances of this area, but also the needs of the target audience and industry trends;


• Variety of White Label exchanges: different types of CEX (spot, margin, futures), DEX, P2P platforms, crypto-fiat exchanges, hybrid models (combination of centralized structure with elements of DeFi technologies);


• Customized approach: this includes a detailed briefing, study of all client needs, informing at every stage of implementation and further maintenance and support. The Coinbird platform settings are flexible and provide many possibilities for implementing customized solutions;


• Low market prices combined with fast implementation times;


• Ensuring high security of the platforms: customization of 2FA, SMS notifications, integration of semi-automatic cold wallets.

The main disadvantages are less experience and scale when compared to large corporations. However, the Coinbird platform can handle a heavy workload, but if the business scales significantly, customized solutions may need to be implemented.

Maticz

Maticz is a popular blockchain-based software development company launched in 2020. It provides a wide range of services: from website development to mobile apps. Despite its relatively small experience, the company has already realized 350+ projects + they are targeting the international market.




The main advantages of the company are:

• Variety of crypto projects: CEX, DEX, hybrid models, as well as mobile applications and Dapps;


• Integrated approach: from briefing to direct development and maintenance;


• Experience in working with different blockchain networks: this is especially important when launching DEX;


• Fast project realization;


• Global market presence: the company implements projects in more than 50+ countries.

The main disadvantages include limited customization, which will not suit every business, and vendor dependency, as the company does not give full access to the source code.

Leewayhertz

Leewayhertz is a company that specializes in blockchain technology, artificial intelligence and the Internet of Things (IoT) sphere. One of their specialties is White Label solutions for crypto exchanges, including both CEX, DEX and hybrid models, in addition they also do mobile app development and DeFi, with a main focus on the Ethereum network.




Main benefits:

• Extensive experience in software development: the company was launched in 2010;


• White Label solutions are compatible with EVM, which is especially important for those who plan to actively interact with the Ethereum ecosystem, as well as for those who need to transfer smart contracts between different blockchain networks;


• User-friendly administration panel with plenty of functions, the interface is intuitive and easy to understand;


• Web3 integration, which is especially important when running DEX and hybrid models, where many functions are linked to DeFi applications;


• Compatibility with hardware wallets for enhanced security.

The main disadvantages are limitations in scalability, so that with a dramatically increased load, a switch to custom development will be required, and a medium level of protection, sufficient for secure operation, but without custom specific solutions and technologies. The price is also slightly higher in the market.

How to choose the best White Label crypto exchange

To make the right choice, you need to answer first the main questions related to your business goals and strategies: what market you are targeting and who your potential audience is, what jurisdiction you plan to operate in, what business model you want (centralized/decentralized), and what mandatory technical requirements you have for the platform.  If you choose the right contracting company, you will be helped with the selection at the briefing stage. Developers knowledgeable in the crypto industry will make recommendations based on your goals, desired ways of earning money and estimated budget.



Market, jurisdiction and target audience is one of the first questions in the briefing, as it will determine the type of exchange and the main functionality. For example, you can base your briefing on your potential audience:

• If you choose the mass market and beginners, the best option will be the simplest and most convenient platform with the CEX model and an emphasis on spot trading with the country of registration in Europe, USA or Asia. From the additional functionality, a plus will be a training section and promptly working technical support. At the same time, you do not need to develop complex analytical tools, add a large number of orders, implement mechanisms for the implementation of transactions with leverage and risk minimization as in futures trading;


• If you are targeting professional traders, the most important thing for them is high liquidity + access to margin and futures trading + a wide range of orders and analytical tools. The CEX model will appeal to a wider audience, but DEX, provided you can provide high liquidity, will appeal to professionals who prioritize anonymity and maintaining full control over their assets. The best markets in this case are the US, Hong Kong and Singapore, but take into account the difficulties in obtaining licenses and the greater number of legal requirements;


• If you want to emphasize large institutional investors, your main goal is to provide them with security and custom Over-The-Counter solutions, and the CEX model is best suited for this. You will need to provide financial security and implement one of the best liquidity providers, provide algorithmic solutions for automated trading, provide high privacy, and, for example, provide for integration with the DeFi sector to provide passive income opportunities through staking. This is the most complex and financially costly option in the context of White Label solutions. Recommended markets - Switzerland, UK, Singapore;


• If you want to offer your product to DeFi investors and Web3-enthusiasts, a decentralized DEX or CEX model would be suitable, but with access to staking programs, meta-universes and various specific assets, e.g. NFT (non-fungible tokens). Prospective markets: USA, South Korea, Dubai;


• If you want to occupy a market where crypto-transfers are strictly restricted or banned, you can choose P2P platforms with high anonymity and decentralization. For example, they will be popular with users in India, Nigeria, and so on. The functionality of such a platform can be simple, no extra tools and a large selection of assets are needed.

When choosing a country of incorporation, you should also consider the legal requirements. For example, many countries require licenses from local governments and financial institutions: in the EU the regulator is MiCa + in each specific country there are additional requirements from local authorities, for example, in France - AMF, and in the U.S. exchanges must be registered with FinCEN as MSB + comply with SEC requirements, and if you offer futures trading, then CFTC regulations. Also, in most cases, CEXs must comply with AML/KYC regulations. Regulatory requirements for DEXs are lower, and when it comes to CEXs, the easiest thing to do is to launch an instant exchange or spot platform.



Estonia, Malta and Curacao are the easiest countries to obtain authorization, as they have the most loyal policies in the context of crypto trading and blockchain technology, while the USA, Singapore and Japan are the most difficult. It should also be taken into account that some countries have a ban on all crypto trading or restrictions on certain types/volumes of transactions. In China, for example, it will be difficult to launch a futures exchange.



The next step is to determine the functionality that is mandatory on your platform. This is primarily the types of trades available:

• Spot: the easiest way to exchange one Coin for another + fiat. The easiest option in terms of technical implementation and financial and legal costs;


• Margin: leveraged transactions, when a trader trades not only with his own but also with borrowed funds. You need to implement risk management systems, ensure high performance for high-speed operations and support of complex order types, ensure liquidity (possible integration with external market makers, creation of your own liquidity pools, etc.), etc;


• Futures: platforms with complex financial instruments, which may include open-ended futures, fixed-date futures, options and so on. The most difficult and financially costly development option, as it is necessary to implement complex calculation mechanisms (funding rate, mark price), create an insurance fund, provide for a liquidation system, etc. + add a large selection of specific crypto assets - derivatives.

The market in 2025 is mainly led by exchanges that offer the maximum number of types of trades and to cryptoassets - Binance, OKX, Coinbase, but there are also exclusively spot platforms, such as UpBit.




The basic functionality also includes the number and types of assets and orders (market, limit, stop orders and so on) - the more, the wider the target audience you can reach, especially in the context of attracting professional traders, but this increases the price of launching the platform. It is also worth choosing a list of necessary extra-options: you should be guided by the needs of your target audience + use this as an opportunity to stand out among competitors.

The next step is UI/UX design features. When buying a White Label template, you can choose the color scheme, features of the location of the main elements and nuances of the interface design, as well as add individuality through the addition of logos and brand symbols. The most winning will be a platform that will be in line with design trends, but will remain individual with a clear reference to the brand, and the interface will be user-friendly and intuitive.

How to start a crypto exchange with a White Label solution

Launching White Label is a simpler process than developing from scratch, but it also involves several steps. The first step is choosing a vendor and conducting an introductory briefing, where the team will help you decide on the main solutions and functionality. Then comes the transition to customizing the platform. The number of options depends on the provider:

• Interface customization;


• Selection of trading pairs;


• Commissions;


• Selecting the number and types of cryptoassets;


• Security settings and so on.

The next step is to connect crypto payment gateways (only cryptocurrency or fiat). Then you need to legally formalize the platform: the necessary licenses and the timeframe for obtaining them will vary depending on the chosen jurisdiction.

In order to make sure that the platform works correctly, it is also necessary to conduct testing before going to market. This is a multi-step process, as you need to check functionality, security, usability and so on. After that, you can move on to launching and implementing marketing strategies to attract and retain an audience. At the same time, you need to remember that the platform requires regular audits, updates and maintenance.