, which provide a high level of adaptability of ideas to code. This makes it possible to exclude the process of lengthy loading. In this article, I have collected 10 main trends
that will be used in the field of web design.
What is web design and why is it needed?
Web design is a page layout structure that gets the most originality and uniqueness compared to other portals. With its help, you can increase not only aesthetic, but also functional attractiveness.
The appearance of an Internet resource is a kind of advertising for a product or company. Its effectiveness and prosperity will depend on this. It is possible to identify the main directions of web design:
- maintaining or creating prestige;
- allow consumers to receive the information component of the brand in its accessible form;
- carry out effective website promotion in the search ranking;
- retain and attract new visitors.
Various tools and methods are used to achieve these goals. All of them can act both individually and in combination with each other. At the same time, they must be selected from the trends of a certain year, so that the site will continue to generate income, and also be able to solve all the tasks set.
This work is entirely about operating the creativity of the developer. The quality and attractiveness of the page depends on the creativity and professionalism of the web designer. Constant changes and the emergence of new trends are not only an opportunity to expand the field for creativity, but also keep specialists in constant tension in order to effectively track and create profitable projects.
Key web design trends of 2022
The fashion for the design of sites and applications
is dictated by the situation in the world as a whole, technological processes and the wishes of users. The optimized appearance determines how your project will behave and whether it will advance in the ranking. To do this, web designers track all trends and fashion trends in order to use them for their work.
Applying a dark interface for page decoration
An example of a dark theme on Instagram. Source
The process of popularizing this design began in 2019. At first, dark themes were only used in some applications. Today developers use this appearance for websites as well. The main brands that actively offer dark themes are Apple, Facebook, Telegram, YouTube and many more.
The use of the dark theme is adjusted manually using the settings. There are also options that allow you to set the timer to switch. In this case, the user does not participate in this anymore.
The popularity of this design is ensured by obtaining a number of positive aspects:
- allows you to create accent color highlighting due to contrast;
- makes it possible to fully perceive the content at a low level of illumination;
- provides economical energy consumption and extends the life of screens, mostly OLED;
- makes it possible to advantageously stand out among other options.
Despite the fact that this design option is no longer so new, it will still be applied in 2022
The use of unique fonts to highlight headlines or important information
One of the options for a serif font. Source
Fonts have always been used not only to convey text, but also to create a beautiful appearance. Web designers, together with graphic designers, create their own unique versions
, which they will actively use in the future. With their help, it will be possible to obtain a number of advantages:
- creation of a unique appearance;
- the ability to highlight important information;
- creation of aesthetically pleasing design;
- attracting the user's attention to content.
Today, options with serifs or curls have become popular. They add a nostalgic mood and make the design more authentic. Lettering is also often used for highlighting. It consists in different heights of letters in one word, as well as the presence of additional elements for decoration.
Another thing that has to do with fonts is adaptation. Many users study content not only from a computer, but also from a smartphone or tablet. The site must itself adapt their size by adjusting them to the size of the device screen.
Applying custom scrolling
In our usual understanding, scrolling has always been done vertically. This option was ideal for using standard computer scrolling with a mouse.
With the expansion of technology and the impact of progress, many companies are starting to use custom scrolling options:
- in all planes.
Horizontal scrolling provides a comfortable viewing of information on phones or tablets. This is due to the fact that gesture control is used to work with these devices.
Viewing in all planes provides a comfortable interaction when using any gadgets. Scroll capture works great with both computer mouse and touch screen. This allows users to more comfortably interact with the page using the mouse, and view the product from all sides and planes.
Applying animations in 3D
In some cases, things are easier to demonstrate than attaching a large product description in text format. In this case, you can successfully apply 3D animation. Thanks to their use, the user will be able to more easily analyze the offered product.
Previously, this method was purely educational in nature. However, now it is increasingly being introduced into the field of web promotion. Its active use became available thanks to new frameworks that made the process of loading a page or application as simple and convenient as possible. This allows the user to enjoy a bright and moving picture without tedious and long waiting.
Also, the popularization of this method became possible thanks to the development of augmented and virtual reality technologies. They are directly related to 3D animations, since similar tools are used to implement them. It is planned that in the near future the sites will be able to be supplemented with virtual reality to maximize the comfortable use of the page.
Presence of video for registration
2022 will also be different in the ability to use video files for website development
and web design. These can be both small video versions and full-screen versions. This principle has already been applied in design, but only as a background resource. Now they will be put in the first place, without any cover. This design option will be most useful for some categories of sites:
- carrying out high-value product displays, as Apple does;
- organizing presentations, displays of pictures or other types of art, advertising concerts;
- presentations of sports and political action;
- studying the structure or methods of connecting goods;
- advertising of games or presentation of novelties of the film industry.
This will provide an opportunity for visitors to study the material more clearly and in detail, which will lead to a better understanding of its features and positive aspects.
Using flaws as standout features
Example of asymmetric filling placement. Source
Imperfections no longer look unattractive. On the contrary, they are actively used to draw the user's attention to one or another component of the page. A beautifully asymmetric or strikeout image will create an enticing headline or make your overall design more authentic.
It will look good on a variety of sites. For example:
- online magazines or newspapers;
- websites selling clothes, cosmetics;
- information pages on interior decoration;
- blogs on beauty or fashion industry.
Thanks to this, sites will be able to attract a large number of visitors, since the unusual always attracts attention and creates directed consumer interest.
Voice-activated operation for contactless interaction
First of all, this technology is aimed at people who actively use smartphones and tablets. This is due to the fact that these devices are more focused on voice interaction due to the built-in microphone.
The spread of this resource has already begun to take effect thanks to the creation and widespread use of voice assistants. This technology is used by Google, Apple, Amazon, Microsoft.
It is assumed that 2022 will serve as an impetus for the introduction of this technology in various web resources. This can lead to a number of positive aspects:
- quick search for information;
- contactless page navigation;
- free management of various options.
This should be an important impetus for increased user experience and effective project implementation.
Applying the most minimalistic web design options
Minimalistic design of the store website. Source
Since users spend a lot of time on the network, it becomes important for them to quickly and easily receive information. Various decorative elements become distracting and annoying factors, which are the reason for the decrease in visitor traffic. To avoid this, web designers should focus on minimalist page models in 2022.
This is also due to the fact that the use of smartphones, tablets or smart watches is not possible to display the full range of design solutions. This leads to the emergence of a responsive approach in web design.
Management has also undergone a change towards minimalism. More and more pages are equipped with only a few kinds of buttons or a landing page application in which you only need to scroll down the page.
The use of this trend has already started to lead to an improvement in the usability situation. The fewer navigation questions the user has, the more useful time he has to work with this site. One example is Amazon navigation.
It is also worth noting here that the more simplified the navigation, the better the design should be, which should be in harmony with the general trend and emphasize its merits, and not confuse the user.
Working with layering, shadows, or floating parts
Elements with a floating base and complemented by soft shadows create an illusory 3D image. Using this method allows you to add deeper and more interesting points. All of them are designed to interest the client and draw his attention to important points.
Compared to classic 3D, this approach is more simplistic. It allows the user to feel the illusion of a wide space and get positive emotions from working with the service. It also provides an opportunity to increase the level of interest in the brand, and make the product more recognizable.
This tool is also used as a good replacement for pure 3D effects and volumetric animations. In 2022, it will be possible to meet it in the first half of the year, but then there is a very big chance of its complete exclusion from the lists of trends.
Using gradients and color highlights
The pioneer of the fashion for color gradients and schemes was Instagrm back in 2016. Their logo became iconic and made a breakthrough in the web design industry. Since then, this approach has not lost its relevance, which allows designers to continue working with color transitions.
The difference in application most of all concerns the color scheme
. Thanks to the use of the most minimalistic trends, gradients appear before us in two formats:
- maximally opposite colors along the color circle.
The first method differs by using one color with a smooth transition to white or the lightest shade. This method is suitable for highlighting headings or important blocks. The second option allows you to divide the page into two fields, in which opposite or compared objects will be placed.
Also, for this type of design, they stopped using acidic or very bright colors. Most often, preference is given to pastels or bright, but blurry shades.
What conclusions can be drawn based on this article
After analyzing the entire set of information from this article, I can conclude that web design for the most part is aimed at increasing the functionality of working with sites. This is due to the trends of the times, in which visitors do not have the opportunity to spend hours at a computer or gadget in order to understand the interface of a particular portal.
Minimalism has already extended its effect to all areas of activity. As for the creation of websites
, it is more present in the design and management of the portal. All actions of web designers are aimed at:
- laconic design;
- logical site navigation;
- ease of perception of information;
- high speed of data acquisition;
- optimization of the loading process;
- simplification of the user's work with information blocks.
Advertising aspects are also touched upon when planning the appearance. This can be seen in the use of different designs for headings or highlighting a product in the first place with the help of 3D design.
All trends tend to move from past years to the future. This is a kind of evolutionary process in which only the most powerful and adapted to the needs of users of the model survive. Some of them disappear without having time to gain a foothold in the market, others continue to exist for several years.
Advances in technology make it possible to use more sophisticated tools and options to create websites
. It's important to keep up with the times to maintain traffic, rankings and page performance.