White Label Sports Betting Software Solutions

According to Statista, sports betting market is growing at 17.3% annually and may reach a value of 14.4 billion USD by 2027. The increase is caused not only by the creation of new betting shops, but also due to the introduction of white label cooperation format.



White label software solutions for sports betting is an interaction principle in which a development company provides a ready-made platform for another brand. Typically, it includes such components as:

• back office


• sports data streams


• payment gateways


• technical support


• risk management systems

In this article, you will find out the benefits of white label software for betting shops and learn about top 10 best platforms in this niche. We will talk about such companies as Soft2Bet, SoftGamings, Gammastack, using the example of which you will form an idea about the necessity of white label solutions.

Advantages of white label solutions for betting shops

White label cooperation allows young and ambitious companies to enter the market and for developers to make their own contribution to the development of iGaming industry. These solutions are more scalable, resistant to cyberattacks and attractive to users.



Other advantages of white label betting shop solutions:

• Cost savings. The software developer covers all costs related to website development, payment integration and platform maintenance.


• Fast time to market. Some white label solutions allow branding their platform within 1 week.


• Absence of license requirement. Responsibility for obtaining a license for gambling activities is assumed by the sports betting software.


• Ownership of user data. The white label platform does not claim your visitors. After the end of cooperation, all data about players remains with you.

Not every entrepreneur can afford sports betting development, marketing and partnership with game providers at the beginning of their journey. Therefore, there are specialized companies on the market that provide ready-made solutions in the iGaming niche.

10 best white label sports betting software

Merhead team has analyzed the current offers on the market and prepared a list of 10 best white label sports betting software. In this section, you will learn about most popular companies in this niche, understand their differences and also understand how they help in creating your own betting office.

Merehead



Merehead is a provider of iGaming software that specializes in white label solutions for betting shops. Its main offices are located in Ukraine and USA, and a team is behind the development of projects.

The company provides sports and events, including cyber sports championships. Sports statistics, partial cashout and a betting constructor are just a small part of the features that are presented on the platform.

Using Merehead white label sports betting site, you will get a solution that includes:

• Cooperation with gaming providers.


• Licenses and certification. Ability to obtain authorization in the jurisdiction of Malta, Curacao and Sweden.


• Use traditional payment methods and crypto-payments. Bank cards, Neteller and Skrill e-wallets, transactions in Bitcoin, Ethereum, Litecoin and Ripple.


• Customer support. Players receive support via phone, email and chat.

Merehead took a creative approach to creating a white label bookmaker by integrating gamification. A unique offer is the development of a turnkey project. The company can offer development of any complexity and customization of ready-made solutions. Moreover, the company offers betting software for a monthly rent.

SoftGamings



When you are looking for the best white label solution, you will definitely hear about SoftGamings, a software development company in the sports betting and online casino niche. Started in 2007 as a reseller, the organization has become an industry leader with over 500 employees.

The platform works with 250 providers including Evolution Gaming, BetSoft, QuickSpin, and Microgaming. The developer claims that their solution processes 1 million transactions per day, counts 100 million player registrations and offers multiple bet types.

SoftGamings advantages:

• Cross-platform. The white label solution for betting shops is available for both PC and mobile devices.


• Support and customization of the platform. SoftGamings specialists develop and supplement ready-made solutions according to clients' requests, as well as providing ongoing support and server side maintenance.


• Security. The company uses effective security tools and holds licenses in the jurisdictions of Curacao and Malta.

SoftGamings is one of the best white-label software developers in the field of sports betting. Within 5 years, the organization has become a finalist of B2B Awards in the category "Best White Label Partner" 3 times. The company participates in such iGaming events as Casino Beats Summit in London and IGB Live in Amsterdam.

The software offering by SoftGamings covers the costs of designing the website, creating mobile compatibility and integrating payment systems. The platform offers more than 30 payment providers, including Skrill, Neteller, Revolut, as well as BTC, ETH, LTC and XRP.

Gammastack



Gammastack is a solution provider for iGaming, which offers a platform, data analytics and payment processing systems for the creation of betting shops and online casinos. During 8 years the company has realized 500 projects, opened 3 offices and expanded its staff to 350 developers.

Gammastack white label betting site includes more than 50 sports and 100 markets. The company partners with iGaming providers such as Betradar, Evolution Gaming, and Ezugi to provide odds and event data.

Features of white label Gammastack sports betting software:

• Multilingual support


• Adaptive mobile application


• Calendar of events


• Social media integration


• Cryptocurrency and fiat payments

Gammastack uses blockchain not only for payments but also for development. Their 350-person team will meet your security needs and, if necessary, integrate blockchain instead of a traditional database.

Visitors of white label platform Gammastack will be able to use bet types such as:

• Over/Under. The sportsbook offers a number and players choose which number to bet on: more or less.


• Express. A single bet associated with 2 or more selections.


• Head to Head. Uses only two outcomes: win or lose.

Gammastack provides handicaps and pool bets where users get a share of the profits. This variety of activities makes the white label solution Gammastack attractive for beginners and experienced players alike.

Softswiss



SOFTSWISS is iGaming development company, which within 15 years has become one of the most popular solutions on the market. Launching as a startup in 2008, today it is the architect of 200 betting sites for betting and online casinos, including about 70 partner brands.

The company provides white label sports betting software that enables fast and convenient market entry. The platform guarantees the security of data processing as well as the realization of payments.

Components of the white label sports betting site from SOFTSWISS:

• Payment systems. Bank transfers, support for Neteller and Skrill, as well as the ability to interact with cryptocurrencies.


• Sports betting odds provider. Oddin and Betradar provide data on all major events, including cybersports.


• Dedicated back office. Built-in CMS, ability to segment customers by interest, user behavior analytics, and bonus personalization.

SOFTSWISS offers one of two licensing options: Curaçao and Kanawake. The former is the best favored among the company's clients. Curaçao is a jurisdiction with which you can conduct business almost all over the world, as well as use BTC and other cryptocurrencies.

SOFTSWISS is an international company with offices in Malta, Georgia, Poland, and Belarus. The company employs more than 900 employees who develop new and support current white label betting solutions.

Golden Race



Golden Race was founded in 2006 by Martin Wachter and Thomas De-Breuner as a gaming and betting solutions company. The organization is headquartered in Malta, but most of its activities are conducted online.

Golden Race's solutions are safe, secure and customized to meet the requirements of the iGaming business. These and other advantages have strengthened the trust of users, and made the company the best virtual sports provider in Central and Eastern Europe in 2019.

Features of Golden Race's white label betting shop solution:

• Comprehensive branding and website customization services. Golden Race helps brand their solution for you, provides payment gateways, processes data and provides analytics.


• User engagement and retention. A system to retain current players and attract new ones through data analytics, bonuses and loyalty programs.


• Personalization. Golden Race customers independently determine which sports betting categories will be available within the platform.

There are 60 thousand of betting sites using Golden Race white label solutions, 25 million bets per day and more than 300 clients worldwide.

Golden Race is one of the few betting solution providers that offers virtual sports betting. The platform creates realistic matches, uses around 20 camera angles and provides attractive and balanced odds.

EveryMatrix



EveryMatrix is leading iGaming provider that develops white label betting solutions and sites. The platform provides a wide range of features and services, providing a comprehensive approach for both small and large businesses.

The company was founded in 2008, opening offices in London and Changsha. Over the next 15 years, the organization expanded its footprint in Miami, Bucharest, Lviv and 7 other cities around the world, and launched 9 successful solutions including:

• OddsMatrix - a white label solution for betting shops


• CasinoEngine - a platform for online casino integration


• MoneyMatrix - a service for payment processing and anti-fraud control.

OddsMatrix

The most popular product of the company is OddsMatrix, a white label platform with the help of which you can create and manage a betting shop.



OddsMatrix features:

• Customized sports betting solutions for each market


• Real-time sports data APIs


• 24/7 technical support

The solution provides reliable betting data, thousands of sporting events and analytics tools. The platform supports payment means such as bank cards and e-wallets and includes bonuses and loyalty programs.

EveryMatrix helps operators expand into new markets by providing licenses in Malta, UK, Spain and 4 other jurisdictions.

Betfoc



Betfoc is a betting software company. It provides betting on events and tournaments in soccer, basketball, rugby, cricket and cyber sports. The solution supports multiple languages and is compatible with blockchain and other technologies.

White label sports betting platform Betfoc provides behavioral analytics for visitors, supports cryptocurrency payments, and implements SEO promotion. The company retains current users and attracts new ones by creating a user-friendly UI/UX design.

Benefits of Betfoc:

• On-demand customization


• Customer support and service


• Constant communication with a dedicated account manager

Betfoc is headquartered in India, but the company provides services to betting shops around the world. Having established an impressive IT staff, Betfoc develops white label solutions for online casinos, fantasy games and sports betting.

By choosing Betfoc's white label betting site, players will receive:

• Live streaming of sports matches


• Over 450 bet types, including express, straight, one-to-one and total line bets.


• An administrator panel that allows you to manage current and track previous bets


• High odds system

The platform has established itself as a reliable iGaming software provider. The Betfoc white label solution supports 10 languages, broadcasts 50 thousand events per month and has thousands of customers, 90% of whom are loyal.

Delasport



Delasport is iGaming software provider. The company develops solutions for sports betting, online casino and account management. Founded in 2010, the platform meets the needs of players through personalization, unique betting methods and bonus system.

The company is licensed in 10 jurisdictions, including the UK, Malta, Denmark and Sweden. The software developer implements blockchain and utilizes cybersecurity tools to provide a relevant white label betting solution.

Benefits of the Delasport platform for players:

• Variety of bets. More than 4 thousand markets and 125 sports, including CS:GO, Dota2 and virtual sports. Every month the platform provides 100 thousand pre-match expresses and 70 thousand real-time events.


• Mobile version. Optimized order book, integration with social networks and the ability to deposit with Google and Apple Pay.


• Fully functional stack. Cash-out, communication with a personal trader, bet constructor, free bets, recommendations based on past gambling activity.

The platform supports cryptocurrency payments in Bitcoin, Ethereum, Dogecoin, Ripple. New payment methods are being added to the site as technology advances and blockchain is adopted.

The organization cares not only about the players, but also about the betting shop owners. Delasport retains customers through gamification mechanisms including leaderboards, tournaments, missions and badges.

Sirplay



Sirplay is a sports betting and online casino provider with 15 years of experience. Since 2005, the company's services have been used by more than 40 bookmakers in 11 countries. Sirplay provides a platform for both players and business owners.

Sirplay has developed a proprietary mathematical risk management algorithm that ensures that all of its clients end the month with positive revenue. The platform also offers innovative data storage tools, which provides security for 1 million bets per day.

The white label bookmaker solution includes:

• Website creation, branding, customization and testing of the platform


• Regular updates and modernization of features


• Hardware setup, hosting, 24/7 monitoring and support


• A wide range of sports categories and leagues for betting - 150 thousand bets before the match and 75 thousand in the game.


• Acceptance and settlement of bets


• Risk management, accounting and monitoring tools

In addition to traditional sports betting, white label platform Sirplay provides the opportunity to bet on the Bitcoin exchange rate. The company has integrated NFT into the site, creating one of the first web3 betting sites. Users can connect any wallet, such as Metamask or Trust Wallet, to place a bet.
The company has been built around solving the needs of players. The platform cooperates with odds providers, integrating them in 3 formats: European, British and American; provides bonuses and also uses a recommendation system.

Betsgate



Betsgate is a betting software provider. The company provides a white label platform that includes data management systems, sports event information and payment processing.

The Betsgate solution supports multiple languages, including English, German, French, and Spanish. The platform is easy to administer and has a user-friendly UI/UX design that meets the requirements of both beginners and experienced players.

Features of the white label sports betting solution Betsgate:

• Website, branding and customization of the client's sportsbook


• Regular feature updates and upgrades


• Hardware customization, hosting, 24/7 monitoring and support