In the modern day, there are few better ways to grow your business than by using digital technologies. Social media, online marketing, and email are all digital technologies that have revolutionized how companies grow and reach out to customers. However, potentially the most valuable piece of digital technology for your business is your website.
Your
website not only legitimizes your company but also provides customers and potential customers a place to learn about what you offer. It can also give them an easy way to reach out to you with any questions they have. As a result, having a website for your business in the modern day is a must. Unfortunately, still, around
40% of small businesses and companies don’t have a website.
Thankfully,
creating a website for your business isn’t incredibly difficult, and is easier now than ever before. However, not all
business websites are created equally. You need to make sure it is high-quality and provides immediate value to your customers. Stats show that
websites influence nearly all client purchasing decisions, so if yours is subpar, it can only hurt your sales and success. Despite the wide variety of existing trading platforms, such as Amazon, Etsy,
PrintShop or Aliexpress, creating your own marketplace is a great idea, since the e-commerce market is growing at 15-20% per year.
With all of that in mind, this article is going to take you through a guide on how to create and operate a great website for your business.
Choose the Right Hosting Provider and Domain Name
Before actually
building your site, you need to choose the right hosting provider. A host is what actually stores your site online and makes it available to be searched and viewed by the public. There are a number of hosts out there, but not all are created equally. They come in at different price points and offer vastly different features or options.
You need to do some research on the many different options like
BlueHost, HostGator, and InMotion, to see which works best for your needs. Also, this is the time to choose a domain name. Your domain name should be something related to your business or the products and services you offer. It should be something memorable, relatively easy to find and spell, and oftentimes, the shorter, the better. Especially if you're doing something related with finance like
launching a crypto trading website.
Begin Building the Website
Once the hosting provider has been chosen, the
domain name has been chosen and you have a plan for the site, it is time to start building it. While there are some
website builders out there that can do a decent enough job for an introductory site, if you truly want to wow your audience, consider having the site built from scratch by a professional.
There are many
incredible developers out there for hire who can take your project vision and turn it into a reality. Many of them are well versed in a
number of programming languages and can work in a number of frameworks. And they are generally well suited for
developing an erp system. Once you’ve chosen a developer (or developers), and communicated your wants and needs, they will begin creating your website.
How long this takes depends on the complexity of your site, how large the site is, and your requirements. It could take hours, days or potentially even weeks. Of course, they will also test their code and make sure everything is working as expected and no bottlenecks or other issues are
present.
Populate With Great and Useful Content
Once your
site is built, your job is not done. You need to differentiate yourself from competitors in your space. Sure, a great design and snappy response times can help, but they’re often not enough. As a result, you need to fill out your site with great content that is useful to your target market and users.
Not only that, but the content on your site should be clean, clear and very simple to follow and understand. Also, be sure that the navigation of your site is also laid out clearly, as no one likes getting lost or confused when
navigating through a site.
The content on your site will
differ depending on the type of company you operate. Some sites will feature high-quality photos or graphics, some will have videos, and others will have beautifully crafted articles. What exists on your site and how it can help visitors is ultimately why they will visit, and hopefully convert into customers.
Manage and Protect Data
Over time, your site will likely collect a lot of data from users such as emails, full names, addresses and others. If you have
e-commerce properties on your site, you may even collect information like credit card numbers. You owe it to your customers to protect and manage this data successfully. If not, and your data is stolen or leaked, your reputation will take a massive hit, as will your wallet.
Instead of trying to handle everything manually, it is a good idea to enlist the help of a
database management system. This system will keep data secure and organized, while still having it be usable. The right system will allow you to
analyze and change the data with ease, as well, without putting it at risk.
he modern day, there are few better ways to grow your business than by using digital technologies. Social media, online marketing, and email are all digital technologies that have revolutionized how companies grow and reach out to customers. However, potentially the most valuable piece of digital technology for your business is your website.
Your
website not only legitimizes your company but also provides customers and potential customers a place to learn about what you offer. It can also give them an easy way to reach out to you with any questions they have. As a result, having a website for your business in the modern day is a must. Unfortunately, still, around
40% of small businesses and companies don’t have a website.
Thankfully,
creating a website for your business isn’t incredibly difficult, and is easier now than ever before. However, not all
business websites are created equally. You need to make sure it is high-quality and provides immediate value to your customers. Stats show that
websites influence nearly all client purchasing decisions, so if yours is subpar, it can only hurt your sales and success. Despite the wide variety of existing trading platforms, such as Amazon, Etsy,
PrintShop or Aliexpress, creating your own marketplace is a great idea, since the e-commerce market is growing at 15-20% per year.