Interior designers perform miracles. With a few simple touches, they can transform a drab house into a warm home. They have a knack for beauty, but they should also learn about business, especially if they want theirs to thrive.
Every business owner should know how to brand their company and work, and it’s no different for interior designers. Actually, because you work in interior design, you should have a better brand presentation than anyone else. At least, visually speaking.
One of the first steps of working on the visual side of your brand would be designing an
interior design logo. And believe it or not, it’s more difficult than it sounds.
Sure, you could do it yourself, after all, you’re a successful
interior designer! Sadly, that doesn’t mean you’ll excel at logo making.
Logo design is a whole field of its own, and if you’re going to tackle it yourself (or with the help of a professional), there are some things that you’ll need to know first.
So, without further ado, here is how you can create a logo for your
interior design business!
Reflects You and Your Business
There is nothing worse for an interior design business than a logo that has nothing to do with their theme, services, or values. For example, if your company specializes in feng shui
interior design, then your logo will have to reflect that. Feng Shui is all about the balance of energies, and a logo wouldn’t do your business any good if it doesn’t reflect it.
So make sure you logo reflects you. Be honest about who you are, not only through your branding strategy, but also through your logo.
What does this mean? It means, first of all, not to copy the competition. Yes, it’s easy to get inspired from other companies who perform the same services as you, but if you
create a logo that’s too close to theirs, your audience will see it as it is: you trying to copy your rivals. And no one likes that, especially not potential customers.
Whoever you hire, make sure they understand that you want your own brand’s identity to show in your logo. Be unique, be original, and your logo will not look like someone else’s virtual
hand-me-down.
Keep It Sleek, Simple, and Classy
Interior designers are known for their great taste, so let that show in your logo.
Don’t use too many fonts or colors, not only will that disorient your customers, it will also just look plain tacky. And in the business of interior design, this is a no-no, because, after all, your job is all about having
good taste.
If you don’t know what you want, try going with classic first. A classic logo with a beautiful font will always look
sleek and timeless.
Here are a few examples of classic interior design logos.
Don’t follow
trends or fads, because after a few years, your logo
design will look outdated, and you’ll have to go through the whole process again.
Finally, keep it simple. Simple is good, especially when it comes to logo design.
Pay Attention To Details
Just because you’re keeping it simple doesn’t mean that details in your logo aren’t important. As an interior designer, you’ll be advertising on many platforms, although most of them will be
digital.
Some of the essential points you should remember is that your logo will not only be on your business card or your company’s door, but also on your social media, especially your Instagram and Pinterest, the two go-to platforms for anyone who works in
interior design.
So,
pay attention to the details, and make sure your logo is going to look good in multiple sizes and on multiple surfaces, and maybe even in different colors (such as black and white).
This is just one of the many details people forget about when
designing a logo, so don’t make that mistake.
Remarkable Enough For People To Remember
Yes, we know, this all sounds a bit dizzying, and yet, it makes sense.
Just because your logo is timeless and simple doesn’t mean that it can’t be remarkable. Actually, some of the most
famous logos that anyone would recognize anywhere are fairly simple.
Van Den Weghe, Muuto, Laufen, MZPA, all these companies have two things (well more, but for the sake of the article we’ll say two) in common: they’re all famous interior design brands, and they all have quite simple, yet
memorable logos.
ong>Interior designers perform miracles. With a few simple touches, they can transform a drab house into a warm home. They have a knack for beauty, but they should also learn about business, especially if they want theirs to thrive.
Every business owner should know how to brand their company and work, and it’s no different for interior designers. Actually, because you work in interior design, you should have a better brand presentation than anyone else. At least, visually speaking.
One of the first steps of working on the visual side of your brand would be designing an
interior design logo. And believe it or not, it’s more difficult than it sounds.
Sure, you could do it yourself, after all, you’re a successful
interior designer! Sadly, that doesn’t mean you’ll excel at logo making.