How to Build a Vacation Rental Website
How to Build a Vacation Rental Website
According to statistics, more and more property owners are turning to rental housing as an additional source of income. Moreover, if earlier, homeowners used such sites as Airbnb, Booking.com, HomeAway or Vrbo to search for tenants, now they are simultaneously creating their own websites to redirect people to them (67% of travelers think it’s more convenient) and to save on commissions this way.
From our article you will learn:
That is, large listings provide a mediation service between homeowners and tenants, taking as a payment a percentage of each transaction or a certain amount for adding an offer to the listing. Some sites use other methods of monetization: advertising, disabling ads, recommendations, premium services, crowdfunding and more.
Local listings. These sites work in the same way as large listings, but their coverage is usually limited to a specific city or region, for example, Los Angeles, California or France. Such sites for landlords and tenants have almost no advantages in comparison with large sites. Unless sometimes they personally check the rented housing for compliance with photos and description.
Personal sites. Web sites where homeowners offer their services directly, which allows you to reduce the cost of renting and talk more about housing and its owners. Owner information is important as it replaces the rating system and reviews on multi-vendor sites that help deselect bad homeowners and scammers.
It should also be understood that personal sites do not provide mediation services, but short-term rental housing for vacation, which fundamentally changes the approach to the development of the site and its functionality. In fact, if you create such a site, then this is not a separate project, but part of your marketing strategy - another channel for advertising rental housing.
For example, when renting out for a short term, it is important that the tenant has everything necessary for a comfortable stay - from a kettle to several sets for personal hygiene (soap, shampoo). If you are creating a multi-vendor platform, then you need a feedback function, where the tenant will indicate were there such sets or not. Whereas for a personal site it is important that such sets are in principle and this would be indicated on the site. And so in almost everything.
Listings. When developing a listing design, you should focus on popular competitors: Airbnb, HomeAway or Vrbo. At the same time, Booking.com should be used as an anti-example, since it has a bulky design that creates a feeling of information overload: too much information and actions need to be done on the start page and in the listing. In Airbnb, you need to do the same actions, but sequentially (on separate pages), which creates a feeling of simplicity and convenience - a positive user experience.
A simple and clear call to action. You may have the best color scheme, the most beautiful photos, perfect texts and maximum download speed, but without a convincing call to action it all costs nothing. A call to action is an icon and / or text that instructs the user (client) to perform the action you need (usually the verbs “book”, “call”, “contact”, etc.). A site for renting a vacation home without such an appeal is like a store without a cash desk.
Therefore, the photos on your site should be perfect. That is, you need clarity, good lighting, the right angle, etc. In some cases, in order to take the perfect photo, you need to hire an interior designer and a professional photographer. Yes, these are additional costs, but they will quickly pay off.
Take a look at the photo below and think: what kind of housing would you rent?
Listing sites are best created with the help of a developer company, which has examples of such cases in the portfolio. So you can save time, effort and even money. The cost of such projects is from 20 to 200 thousand dollars, depending on the complexity of the project and the country of the technical partner. If you need a mobile application, then this is from 5 to 50 thousand dollars.
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